Adoption Of Nfts And Cryptocurrency In Marketing

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Adoption of NFTs and Cryptocurrency in Marketing

Reena Malik
Adoption of NFTs and Cryptocurrency in Marketing Book PDF

Author : Reena Malik
Publisher : Unknown
Page : 0 pages
File Size : 47,8 Mb
Release : 2024-04-30
Category : Business & Economics
ISBN : 9798369313923

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Adoption of NFTs and Cryptocurrency in Marketing by Reena Malik Pdf

In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. As marketing professionals grapple with customer engagement challenges, the book meticulously outlines how NFTs can be leveraged to create immersive and interactive experiences. It unravels the intricacies of NFT-based marketing campaigns and explores the future landscape of Web 3.0, positing NFTs as potential keys to mass adoption. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain. However, with innovation comes responsibility. The book examines the risks, rewards, and ethical considerations of adopting NFTs in marketing. It critically evaluates the role of crypto influencers, partnerships, and loyalty programs, exploring the delicate balance between hype and genuine opportunity.

Adoption of NFTs and Cryptocurrency in Marketing

Malik, Reena,Verma, Jyoti,Chaudhary, Prashant,Sharma, Ambuj
Adoption of NFTs and Cryptocurrency in Marketing Book PDF

Author : Malik, Reena,Verma, Jyoti,Chaudhary, Prashant,Sharma, Ambuj
Publisher : IGI Global
Page : 317 pages
File Size : 43,8 Mb
Release : 2024-04-23
Category : Business & Economics
ISBN : 9798369313930

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Adoption of NFTs and Cryptocurrency in Marketing by Malik, Reena,Verma, Jyoti,Chaudhary, Prashant,Sharma, Ambuj Pdf

In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.

Concepts, Technologies, Challenges, and the Future of Web 3

Lekhi, Pooja,Kaur, Guneet
Concepts Technologies Challenges and the Future of Web 3 Book PDF

Author : Lekhi, Pooja,Kaur, Guneet
Publisher : IGI Global
Page : 628 pages
File Size : 53,5 Mb
Release : 2023-08-29
Category : Computers
ISBN : 9781668499207

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Concepts, Technologies, Challenges, and the Future of Web 3 by Lekhi, Pooja,Kaur, Guneet Pdf

Web3 is a term which refers to the third generation of the World Wide Web; it is a decentralized internet architecture that uses blockchain technology, smart contracts, and other decentralized technologies to create a more secure and transparent internet.Concepts, Technologies, Challenges, and the Future of Web 3 is led by researchers with a valuable mix of industry and academic experience. The book delves into the concepts of decentralization, trustlessness, and interoperability and explores the challenges of Web3, including scalability, security, and regulatory compliance. It examines the current and potential future use cases of Web3, such as decentralized finance, supply chain management, identity verification, and decentralized social networks. “The core building blocks of Web3” is not just for researchers, academics, and students in computer science and related fields but also for developers, entrepreneurs, and businesses looking to build applications and services in the Web3 space. It offers a clear understanding of the technical and conceptual frameworks underpinning Web3 and the challenges and opportunities in the decentralized web. Moreover, the book is valuable for policymakers, regulators, and legal professionals interested in understanding the regulatory frameworks and legal implications of Web3. It provides insights into the potential impact of Web3 on governance, regulation, and law, highlighting the need for new policy frameworks to address the challenges and opportunities presented by the decentralized web.

Non-Fungible Tokens (NFTs)

Andrea Sestino,Gianluigi Guido,Alessandro M. Peluso
Non Fungible Tokens NFTs Book PDF

Author : Andrea Sestino,Gianluigi Guido,Alessandro M. Peluso
Publisher : Springer Nature
Page : 109 pages
File Size : 53,8 Mb
Release : 2022-07-01
Category : Business & Economics
ISBN : 9783031072031

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Non-Fungible Tokens (NFTs) by Andrea Sestino,Gianluigi Guido,Alessandro M. Peluso Pdf

This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment. The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries. Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk.

Sustainability in Art, Fashion and Wine

Annamma Joy
Sustainability in Art Fashion and Wine Book PDF

Author : Annamma Joy
Publisher : Walter de Gruyter GmbH & Co KG
Page : 262 pages
File Size : 50,9 Mb
Release : 2024-03-04
Category : Business & Economics
ISBN : 9783110783971

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Sustainability in Art, Fashion and Wine by Annamma Joy Pdf

The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change that includes giving serious consideration to indigenous worldviews without recolonizing them. Sustainability in Art, Fashion and Wine includes findings from recent research and contributes to a new understanding of familiar concepts such as sustainability, (de)colonization and corporate responsibility in the art, fashion and wine industries by adopting critical lenses and incorporating them with innovative perspectives on circular business models and digitalization. It endeavors to present remedies for effectively combating climate change and promoting social good. While discussing specific issues such as sub-contracted labor, safe working conditions, living wages, environmental degradation, mismanaged waste, and more, the book argues that recognizing the significant role western colonization has played – and continues to play – in the developing world in our current conception of capitalism is itself unsustainable. To understand the true meaning of sustainability – to fully recognize the looming deadlines we face in combating the climate crisis and instituting sustainability as a new normal – the acceptance of a new conception of capitalism, one antithetical to colonization and exploitation, is required. Contributors to this book address these issues by applying a critical studies approach to their respective chapters, allowing the book to set out what real sustainability could and should look like in the art, fashion and wine industries.

Monetize your content with NFTs

MAX EDITORIAL
Monetize your content with NFTs Book PDF

Author : MAX EDITORIAL
Publisher : Max Editorial
Page : 122 pages
File Size : 48,8 Mb
Release : 2024-02-29
Category : Business & Economics
ISBN : 9781779717047

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Monetize your content with NFTs by MAX EDITORIAL Pdf

What are NFTs? NFTs, or non-fungible tokens, are unique digital assets that cannot be replaced. They are stored on a blockchain, which is a distributed ledger technology that guarantees the authenticity and ownership of assets. How can NFTs be used to monetize content? NFTs can be used to monetize content in a variety of ways, including: Selling digital artworks: Artists can sell their digital artworks as NFTs. This gives them the opportunity to earn royalties whenever their works are resold. Selling collectibles: Collectors can purchase collectibles, such as Pokémon cards or football trading cards, as NFTs. This gives them exclusive ownership of a unique item. Selling access to events or experiences: Content creators can sell access to events or experiences, such as concert tickets or game passes, as NFTs. This allows them to generate revenue and build a community of fans. Learn Much More...

Quick Guide for Creating, Selling and Buying Non-Fungible Tokens (NFTs)

Dr. Hidaia Mahmood Alassouli
Quick Guide for Creating Selling and Buying Non Fungible Tokens NFTs Book PDF

Author : Dr. Hidaia Mahmood Alassouli
Publisher : Dr. Hidaia Mahmood Alassouli
Page : 66 pages
File Size : 55,5 Mb
Release : 2022-02-21
Category : Computers
ISBN : 9783985104260

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Quick Guide for Creating, Selling and Buying Non-Fungible Tokens (NFTs) by Dr. Hidaia Mahmood Alassouli Pdf

An NFT (non-fungible "non-interchangeable") token) simply represents ownership of an asset. Before choosing an NFT marketplace, you'll first want to decide the kind of digital asset you're interested in buying, selling, or creating. Just about anything digital -- the written word, videos, video games, art, collectors' items, etc. -- can be tokenized on a blockchain. Another consideration is the type of tokens supported on a marketplace. NFT marketplaces are your path to start investing in digital assets, collectibles, and art, but there are lots of options out there. Be sure to choose one that suits your buying and storage needs based on the type of NFT you're after and the crypto you're interested in using for transactions. This is a new industry and is highly speculative. The value of digital art and collectibles works much the same as physical art and collectibles: Value is subjective and determined by factors such as uniqueness and the reputation of the artist who made it. I know what you're thinking, why would anyone pay hundreds of thousands of dollars for a photo or video when they can only upload it? But it's just like real art, the copy of the photo is not the original! NFT is different because you get ownership of that piece of art when you buy it, otherwise you might be violating some copyright laws. Opensea.io is the most common online marketplace for non-fungible tokens. The report includes the following parts: 1.What is NFT?? 2. Can't just upload the digital assets instead of buying them on NFT??? 3. Some NFT marketplaces. 4. Using Opensea.io to sell and buy NFT assets. 5. Creating and minting NFT assets in OpenSea.io. 6. How to create and sell NFT on Binance NFT Marketplace. 7. How to create and sell NFT on Gate.io NFT Marketplace. 8. How to create and sell NFT on FTX.US NFT Marketplace. 9. Example on selling NFT assets on OpeanSea.io. 10. References.

Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations

Chiu, Dickson K. W.,Ho, Kevin K. W.
Emerging Technology Based Services and Systems in Libraries Educational Institutions and Non Profit Organizations Book PDF

Author : Chiu, Dickson K. W.,Ho, Kevin K. W.
Publisher : IGI Global
Page : 371 pages
File Size : 40,7 Mb
Release : 2023-08-10
Category : Science
ISBN : 9781668486733

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Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations by Chiu, Dickson K. W.,Ho, Kevin K. W. Pdf

The global economy and organizations are evolving to become service-oriented and driven by technology, and this is not just limited to commercial work. Further study on this evolution is required to fully understand the phenomenon. Emerging Technology-Based Services and Systems in Libraries, Educational Institutions, and Non-Profit Organizations covers IT-enabled creation, curation, representation, communication, storage, retrieval, analysis, and use of records, documents, files, data, learning objects, and other contents. It also acts as a forum for interdisciplinary and emerging topics such as socio-information studies, educational technologies, knowledge management, big data, artificial intelligence, personal information protection, digital literacy, other media, and technology innovation topics in their applications to libraries, as well as other areas such as education, information, government, and NGOs. Due to this, it is ideal for industry professionals, librarians, administrators, policymakers, higher education faculty, researchers, academicians, scholars, practitioners, instructors, and students.

NFTs For Dummies

Tiana Laurence,Seoyoung Kim
NFTs For Dummies Book PDF

Author : Tiana Laurence,Seoyoung Kim
Publisher : John Wiley & Sons
Page : 279 pages
File Size : 44,5 Mb
Release : 2021-12-09
Category : Business & Economics
ISBN : 9781119843313

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NFTs For Dummies by Tiana Laurence,Seoyoung Kim Pdf

Get a grip on NFTs and learn how to get in the game It's not often that a brand-new investment comes along that revolutionizes how we buy and sell digital assets. But that's what non-fungible tokens (NFTs) did. Built on blockchain tech, NFTs are shaking up the world of digital commodity investing. And you can get your slice of the pie before everyone jumps into the arena. In NFTs For Dummies, you'll find straightforward answers to critical aspects of the NFT phenomenon. You'll learn exactly what non-fungible tokens really are, how you can find them, and even how to create your own valuable NFTs. You'll also discover: How to find reliable and safe NFT marketplaces where you can be sure you're dealing with reputable buyers and sellers A peek behind the NFT curtain to see how NFTs work and what, exactly, you own when you buy or make an NFT Discussions of the kinds of digital properties that can be converted into an NFT Perfect for anyone who wants to learn about the market for buying, selling, and creating crypto collectibles, NFTs For Dummies is the only resource you'll need to get a handle on this cutting-edge tech and start making it work for you.

Sports Marketing

Michael J. J. Fetchko,Donald P. P. Roy,Vassilis Dalakas
Sports Marketing Book PDF

Author : Michael J. J. Fetchko,Donald P. P. Roy,Vassilis Dalakas
Publisher : Taylor & Francis
Page : 527 pages
File Size : 52,7 Mb
Release : 2024-01-31
Category : Business & Economics
ISBN : 9781003819509

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Sports Marketing by Michael J. J. Fetchko,Donald P. P. Roy,Vassilis Dalakas Pdf

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

Keikhosrokiani, Pantea
Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World Book PDF

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
Page : 428 pages
File Size : 54,5 Mb
Release : 2023-04-05
Category : Computers
ISBN : 9781668470312

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Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World by Keikhosrokiani, Pantea Pdf

Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Management and Marketing for Improved Retail Competitiveness and Performance

Santos, José Duarte,Pereira, Inês Veiga,Pires, Paulo Botelho
Management and Marketing for Improved Retail Competitiveness and Performance Book PDF

Author : Santos, José Duarte,Pereira, Inês Veiga,Pires, Paulo Botelho
Publisher : IGI Global
Page : 476 pages
File Size : 45,7 Mb
Release : 2023-07-28
Category : Business & Economics
ISBN : 9781668485767

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Management and Marketing for Improved Retail Competitiveness and Performance by Santos, José Duarte,Pereira, Inês Veiga,Pires, Paulo Botelho Pdf

The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

NFT Blueprint - Cryptocurrency Investing For Beginners

Freedom Economics Publications
NFT Blueprint Cryptocurrency Investing For Beginners Book PDF

Author : Freedom Economics Publications
Publisher : Unknown
Page : 344 pages
File Size : 45,6 Mb
Release : 2021-06-24
Category : Electronic
ISBN : 1801346526

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NFT Blueprint - Cryptocurrency Investing For Beginners by Freedom Economics Publications Pdf

Discover Everything You Need To Know About This Emerging Asset That Is Revolutionizing The World Of Art & How You Can Profit From It... Ah, the world of Crypto, where as soon as you think you kind of understand Crypto a new term comes about just for you to feel as clueless as you did before. Don't worry, we felt exactly the same when NFTs came about. So, what is an NFT? NFT = Non-Fungible Token, which essentially a unique token, such as a unique digital baseball card, or piece of artwork. But, can't you just download the same video, picture or music file as the person who paid millions for X NFT? Yes, but just like you can buy Counterfeit Mona Lisa's, you don't have any ownership or copyright on the original, which is the reason it is worth $10 and not $100,000,000s. The actual NFT is also stored on a blockchain, on a Cryptocurrency like Ethereum or Theta and is unique to that owner, even if there is say 50 versions of X trading card. Oh, and I haven't even mentioned how NFTs could revolutionize gaming with unique in game items, a market only beginning to blossom. So, just like collecting Art, owning the rights to famous songs & owning unique collectibles NFTs can be INCREDIBLY VALUABLE & inside you'll discover everything you need to not only understand this lucrative market, but also how you can profit from it as either an artist, or a collector. Here's a tiny preview of what's inside... A Step By Step Guide To The Process Of Buying & Storing Your First NFTs How To Spot NFT 'Trends' Early & How To Know When You've Missed The Boat Exactly What NFTs Will Actually Hold Their Value Long-Term And What Ones Are Not Worth Your Time An Easy To Follow Step By Step Guide To Understanding The Ins & Outs Of The Growing NFT World Including Marketplaces, Copyrights & Maximizing Profits And SO Much More! So, If You Want An All-In-One Guide That Explains NFTs So Simply That Even An Alien Visiting Earth Could Understand It, Then Scroll Up And Click "Buy This Audiobook" Today.

Navigating the Metaverse

Cathy Hackl,Dirk Lueth,Tommaso Di Bartolo
Navigating the Metaverse Book PDF

Author : Cathy Hackl,Dirk Lueth,Tommaso Di Bartolo
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 46,7 Mb
Release : 2022-04-25
Category : Business & Economics
ISBN : 9781119899013

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Navigating the Metaverse by Cathy Hackl,Dirk Lueth,Tommaso Di Bartolo Pdf

Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.

Non Fungible Tokens (Nfts)

Fortnow Hagor
Non Fungible Tokens Nfts Book PDF

Author : Fortnow Hagor
Publisher : Independently Published
Page : 0 pages
File Size : 46,7 Mb
Release : 2022-06-26
Category : Electronic
ISBN : 9798838285829

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Non Fungible Tokens (Nfts) by Fortnow Hagor Pdf

Non-Fungible Tokens (NFTs) have taken the world by storm in 2021. Many in the crypto space were surprised by the massive growth of the NFT market and the various mentions by mainstream media this year. Unlike more complicated concepts such as DeFi, the general public could intuitively understand NFTs and the digital collectibles they represent. NFTs may very well be the killer blockchain product that the crypto industry has been waiting for to drive further adoption amongst the masses. Sales of NFTs have gained significant traction since the start of 2021. The NFT mania was kickstarted by the launch of Dapper Lab's NBA Top Shot - digital trading cards represented as NFTs featuring video highlights or "Moments" of top NBA plays. These NFTs, officially licensed by the NBA, garnered huge public recognition and marked one of the first successful forays of sports organizations into NFTs. Fans have taken their passion for NBA and began collecting digital cards representing their favorite athletes or sporting moments, giving birth to a new fan economy. Soon after NBA Top Shot took off, artists also turned to NFTs as a new gateway to marketing and monetizing their art. Christie's, one of the premier auction houses, further legitimized the art NFT movement by collaborating with NFT artists to auction off their artwork. The most prolific example was Beeple's historic $69 million sale of "Everydays - The First 5000 Days". The crypto bull market of 2020-2021 also contributed to the NFT craze as crypto natives looked for a way to signal their status and wealth online, particularly on Twitter, Discord, and Reddit. With digital identities gaining more significance, digital avatars such as CryptoPunks have also quickly risen in value.