Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
Page : 428 pages
File Size : 50,8 Mb
Release : 2023-04-05
Category : Computers
ISBN : 9781668470312

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Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World by Keikhosrokiani, Pantea Pdf

Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
Page : 484 pages
File Size : 52,8 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668441701

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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by Keikhosrokiani, Pantea Pdf

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Author : Vladimir Geroimenko
Publisher : Springer Nature
Page : 347 pages
File Size : 49,7 Mb
Release : 2024-05-23
Category : Electronic
ISBN : 9783031577468

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Augmented and Virtual Reality in the Metaverse by Vladimir Geroimenko Pdf

Author : Barbosa, Belem
Publisher : IGI Global
Page : 490 pages
File Size : 43,7 Mb
Release : 2024-04-09
Category : Business & Economics
ISBN : 9798369341964

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Marketing Innovation Strategies and Consumer Behavior by Barbosa, Belem Pdf

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
Page : 514 pages
File Size : 44,5 Mb
Release : 2024-04-09
Category : Business & Economics
ISBN : 9798369312117

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Data-Driven Business Intelligence Systems for Socio-Technical Organizations by Keikhosrokiani, Pantea Pdf

The convergence of modern technology and social dynamics have shaped the very fabric of today’s organizations, making the role of Business Intelligence (BI) profoundly significant. Data-Driven Business Intelligence Systems for Socio-Technical Organizations delves into the heart of this transformative realm, offering an academic exploration of the tools, strategies, and methodologies that propel enterprises toward data-driven decision-making excellence. Socio-technical organizations, with their intricate interplay between human and technological components, require a unique approach to BI. This book embarks on a comprehensive journey, revealing how BI tools empower these entities to decipher the complexities of their data landscape. From user behavior to social interactions, technological systems to environmental factors, this work sheds light on the multifaceted sources of information that inform organizational strategies. Decision-makers within socio-technical organizations leverage BI insights to discern patterns, spot trends, and uncover correlations that influence operations and the intricate social dynamics within their entities. Research covering real-time monitoring and predictive analytics equips these organizations to respond swiftly to demands and anticipate future trends, harnessing the full potential of data. The book delves into their design, development, and architectural nuances, illuminating these concepts through case studies. This book is ideal for business executives, entrepreneurs, data analysts, marketers, government officials, educators, and researchers.

Author : Dogru, Caglar
Publisher : IGI Global
Page : 441 pages
File Size : 54,6 Mb
Release : 2023-07-10
Category : Business & Economics
ISBN : 9781668466049

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Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations by Dogru, Caglar Pdf

Recently there has been a tremendous paradigm shift in diversifying the workforce at both national and international levels. Having roots in the globalization trend that began in the 20th century, the boundaries of many states have been opened to foreign workers in the international business environment. Furthermore, depending on the dynamics of civilized societies around the world, employees from different ethnicities, races, and genders are offered more job positions day after day with the joint contributions of public and private enterprises. However, there is still a need to improve workplace diversity and equity, even if there have been promising developments. Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations brings together the emerging topics of inclusive leadership, diversity, equity, and inclusion in organizations in the digital transformation context. The book also offers theoretical infrastructure and the latest empirical research findings on inclusive leadership, diversity, equity, and digital transformation. Covering key topics such as social entrepreneurship, employee motivation, and diverse organizations, this premier reference source is ideal for managers, entrepreneurs, business owners, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Sujeet K. Sharma,Yogesh K. Dwivedi,Bhimaraya Metri,Banita Lal,Amany Elbanna
Publisher : Springer Nature
Page : 458 pages
File Size : 43,7 Mb
Release : 2023-12-12
Category : Computers
ISBN : 9783031502040

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Transfer, Diffusion and Adoption of Next-Generation Digital Technologies by Sujeet K. Sharma,Yogesh K. Dwivedi,Bhimaraya Metri,Banita Lal,Amany Elbanna Pdf

This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place in Nagpur, India, in December 2023. The 87 full papers and 23 short papers presented in these proceedings were carefully reviewed and selected from 209 submissions. The papers are organized in the following topical sections: Volume I: Digital technologies (artificial intelligence) adoption; digital platforms and applications; digital technologies in e-governance; metaverse and marketing. Volume II: Emerging technologies adoption; general IT adoption; healthcare IT adoption. Volume III: Industry 4.0; transfer, diffusion and adoption of next-generation digital technologies; diffusion and adoption of information technology.

Author : Yadav, Radha,Sinha, Mudita,Kureethara, Joseph Varghese
Publisher : IGI Global
Page : 375 pages
File Size : 53,9 Mb
Release : 2023-08-01
Category : Business & Economics
ISBN : 9781668489444

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HR Analytics in an Era of Rapid Automation by Yadav, Radha,Sinha, Mudita,Kureethara, Joseph Varghese Pdf

Human Resources (HR) departments often have significant data sets related to employees and positions within their organizations, but optimizing use of this data can present challenges. As the business world rapidly transforms due to technological advancements, experts within the HR domain must learn to effectively use data to improve workforce performance and assist with strategic decisions. A comprehensive understanding of HR analytics and its multiple levels, ranging from descriptive to perspective, can emphasize how the data can support, track, and monitor employee performance, culture, turnover rate, and absenteeism. HR Analytics in an Era of Rapid Automation is a valuable guide for academics, researchers, and practitioners interested in the latest developments in HR analytics. It covers relevant theories and conceptual models based on quantitative and qualitative findings and emphasizes the importance of utilizing HR analytics for sustainable decision making. With a focus on recruitment analytics, talent acquisition, employee performance analytics, and more, this book provides practical solutions to the challenges facing HR professionals in the rapidly changing business world. By highlighting the value of people and HR analytics for business success, this book offers several solutions for the analysis of challenges facing HR professionals today.

Author : Bansal, Rohit,Qalati, Sikandar Ali,Chakir, Aziza
Publisher : IGI Global
Page : 353 pages
File Size : 49,7 Mb
Release : 2023-05-22
Category : Business & Economics
ISBN : 9781668489000

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Influencer Marketing Applications Within the Metaverse by Bansal, Rohit,Qalati, Sikandar Ali,Chakir, Aziza Pdf

The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.

Author : Sridaran Rajagopal
Publisher : Springer Nature
Page : 495 pages
File Size : 50,5 Mb
Release : 2024-05-23
Category : Electronic
ISBN : 9783031591006

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Advancements in Smart Computing and Information Security by Sridaran Rajagopal Pdf

Author : Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Publisher : IGI Global
Page : 404 pages
File Size : 51,7 Mb
Release : 2023-05-08
Category : Business & Economics
ISBN : 9781668465936

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Global Perspectives on the Strategic Role of Marketing Information Systems by Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando Pdf

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Author : Kulshreshtha, Sharad Kumar
Publisher : IGI Global
Page : 394 pages
File Size : 40,8 Mb
Release : 2023-04-11
Category : Business & Economics
ISBN : 9781668463581

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Managing Festivals for Destination Marketing and Branding by Kulshreshtha, Sharad Kumar Pdf

Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Author : Singh, Amandeep,Sharma, Sandhir,Singh, Amrinder,Unanoglu, Murat,Taneja, Sanjay
Publisher : IGI Global
Page : 361 pages
File Size : 40,7 Mb
Release : 2023-04-07
Category : Business & Economics
ISBN : 9781668483145

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Cultural Marketing and Metaverse for Consumer Engagement by Singh, Amandeep,Sharma, Sandhir,Singh, Amrinder,Unanoglu, Murat,Taneja, Sanjay Pdf

People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Naim, Arshi,Devi, V. Ajantha
Publisher : IGI Global
Page : 433 pages
File Size : 40,5 Mb
Release : 2023-05-23
Category : Business & Economics
ISBN : 9781668481684

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Global Applications of the Internet of Things in Digital Marketing by Naim, Arshi,Devi, V. Ajantha Pdf

In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
Page : 573 pages
File Size : 46,6 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781466665484

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Handbook of Research on Managing and Influencing Consumer Behavior by Kaufmann, Hans-Ruediger Pdf

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.