The Psychology Of Food Marketing And Overeating Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of The Psychology Of Food Marketing And Overeating book. This book definitely worth reading, it is an incredibly well-written.
The Psychology of Food Marketing and (over)eating by Frans Folkvord Pdf
This book integrates recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, examining the important factors and psychological processes that explain the effects of food marketing in a range of contexts.
The Psychology of Food Marketing and Overeating by Frans Folkvord Pdf
Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating.
The Psychology of Food Marketing and Overeating by Frans Folkvord Pdf
Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating.
Drawing on empirical research, clinical case material and vivid examples from modern culture, The Psychology of Overeating demonstrates that overeating must be understood as part of the wider cultural problem of consumption and materialism. Highlighting modern society's pathological need to consume, Kima Cargill explores how our limitless consumer culture offers an endless array of delicious food as well as easy money whilst obscuring the long-term effects of overconsumption. The book investigates how developments in food science, branding and marketing have transformed Western diets and how the food industry employs psychology to trick us into eating more and more – and why we let them. Drawing striking parallels between 'Big Food' and 'Big Pharma', Cargill shows how both industries use similar tactics to manufacture desire, resist regulation and convince us that the solution to overconsumption is further consumption. Real-life examples illustrate how loneliness, depression and lack of purpose help to drive consumption, and how this is attributed to individual failure rather than wider culture. The first book to introduce a clinical and existential psychology perspective into the field of food studies, Cargill's interdisciplinary approach bridges the gulf between theory and practice. Key reading for students and researchers in food studies, psychology, health and nutrition and anyone wishing to learn more about the relationship between food and consumption.
Is Food Marketing Making Us Fat? by Pierre Chandon,Brian Wansink Pdf
Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also reviews studies on food choice to the extent that it obviously impacts energy intake but exclude studies of the effects of marketing on energy expenditure.
A food psychologist identifies hidden factors, motivations, and cues that cause overeating and offers practical solutions to help avoid these hidden traps and enjoy food without putting on excess pounds.
Psychology Today: Breaking the Bonds of Food Addiction by Susan McQuillan M.S., R.D. Pdf
Finally, freedom from food addiction! From Alpha Books and Psychology Today magazine comes expert advice that explains the whys and hows of food obsession and compulsive overeating. Readers will gain the background and tools needed to fashion a plan for happier, healthier living and help themselves out of compulsive overeating—starting right now. It also shows readers how to work out individual food issues, move beyond addiction, and maintain a healthy, lifelong relationship with food. • More than 135 million Americans are estimated to be either overweight or obese • American Journal of Clinical Nutrition reported that Americans spend nearly $45 billion annually on weight-loss products and services and the American Dietary Association indicates that 65% of all women are currently dieting or plan to start a diet in 2004
The Psychology of Eating and Drinking by Alexandra W. Logue Pdf
Choice Recommended Read This insightful, thought-provoking, and engaging book explores the truth behind how and why we eat and drink what we do. Instead of promising easy answers to eliminating picky eating or weight loss, this book approaches controversial eating and drinking issues from a more useful perspective—explaining the facts to promote understanding of our bodies. The only book to provide an educated reader with a broad, scientific understanding of these topics, The Psychology of Eating and Drinking explores basic eating and drinking processes, such as hunger and taste, as well as how these concepts influence complex topics such as eating disorders, alcohol use, and cuisine. This new edition is grounded in the most up-to-date advances in scientific research on eating and drinking behaviors and will be of interest to anyone.
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
For many people, food is no longer something to 'enjoy' as the stuff that nurtures us, keeps us healthy. It's something to 'control', 'do battle with', all in a warped quest to 'be thin' and live up to society's photoshopped ideals. Plus there's the obesity epidemic where we've trained our tastebuds to crave the fat, salt and sugar that so much junk food is saturated with. By examining the pyschological factors that encourage us to eat more than we know we should, as well as the tricks used by marketers to influence what and how much we eat, 'Change the Way You Eat' provides the tools for readers to take ownership of their eating choices so that lifelong change can take place. Discover how: * our stage of life, gender, financial resources and values all influence our food choices * branding, packaging and labelling combine to manipulate our shopping habits * our inbuilt taste preferences can determine the food we're drawn to, and how to reprogram them * our environment - from the type of music playing while we eat to the number of people we eat with - can all affect our eating habits * our personality and emotions can determine our food choices and habits, and * we can implement our newfound knowledge to take back control of our plate, become conscious eaters and gain real enjoyment from nourishing ourselves in a way that promotes long - term health and happiness.
The Appetite Awareness Workbook by Linda W. Craighead Pdf
People with normal eating patterns eat when they are hungry and stop when they are full. But people struggling with binge eating relate very differently to this most basic need, often risking depression, gastrointestinal problems, and even death because of their problems with food. The Appetite Awareness Workbook offers an eight-week, cognitively based program to help you learn to pay attention to hunger cues, keep track of your feelings about food, and develop an eating schedule that discourages binge eating. In a series of easy exercises, the book guides you toward taking control of eating habits. First, gradual changes help you eat only when hungry or when a mealtime is scheduled. Then, awareness exercises help you stop eating when moderately full. Finally, by using cognitive techniques to control the tendency to eat for emotional reasons and journaling exercises to stay motivated and on track, you'll learn how to retrain yourself to maintain normal and healthy eating habits for life.
The Psychology of Nutrition by David Allenby Booth Pdf
The concluding chapters deal with the processes within the lives of individual consumers which can cause the same eating habits to form in different segments of society, and consider the potential of psychology in effective food technology, marketing, and governmental regulation.
Never Binge Again(tm) by Glenn Livingston, Ph.d. Pdf
If you're a man who struggles with binge eating, emotional eating, stress eating, or if you repeatedly manage to lose weight only to gain it all back, you may be approaching things with the wrong mindset. Most contemporary thought on overeating and bingeing focuses on healing and self-love-a very feminine approach. But men who've overcome food and weight issues often report it was more like capturing and caging a rabid dog than learning to love their inner child... Open the cage even an inch-or show that dog an ounce of fear-and it'll quickly burst out to shred your healthy eating plans, undoing all your progress in a heartbeat. From his perspective as a formerly food-obsessed psychologist-and previous consultant to major food manufacturers-Dr. Livingston shares specific techniques for isolating and permanently dis-empowering your "fat thinking self." He reveals much of his own personal journey in the process. If despite your best intentions you find yourself in one or more of the following situations then this book is for you... You've tried diet after diet with no permanent success... You constantly think about food and/or your weight... You feel driven to eat when you're not hungry (emotional overeating)... You sometimes feel you can't stop eating even though you're full... You sometimes feel guilty or ashamed of what you've eaten... You behave differently with food in private than you do when you're with other people... You feel the need to fast and/or severely restrict your food to "make up" for serious bouts of overeating... Never Binge Again can help you: Dramatically improve your ability to stick to ANY healthy food plan so you can achieve your weight loss and/or fitness goals... Quickly recover from mistakes without self judgement or unnecessary guilt... Free yourself from the prison of food obsession so you can enjoy a satisfying, delicious, and healthy diet for the rest of your life! "What the Hades is this? It can't be this simple. But I'm closer to my goal weight than I've been in decades!" - Peter Borromeo "A powerful, thought provoking, and very un-ladylike approach to the problem of bingeing!" - Stephanie King "A unique and brilliant way to leverage will power; passionate, convincing, defiant and inspiring - all at the same time" - Richard Guy "Never Binge Again squelched that awful voice in the back of my mind which says 'you'll backslide eventually, no matter what.' Thanks to this book failure is no longer an option!" - Warren Start "I'm still reeling with the revelation I have the ability to Never Binge Again, just like my ability to never rob a bank, never push and old lady into traffic, or never jump off of a perfectly good cliff! [...] This book is THE TOOL I need to conquer ever attempting to satisfy emotional feelings with carbo-laden calories again!" - Traci Rickards "If you follow this simple program, you CAN see results without the 'normal' struggle. No eating foods you don't like. No fancy rules, schedules or psychotic workouts. It puts you fully in charge of your eating...and it's sustainable." - Keith Duncan CPT (Certified Personal Trainer) "Refreshingly unlike any other nutrition/healthy-eating/wellbeing title I've ever read...and I've read quite a few! The total absence of charts, food diaries, calorie counters and so on is fabulous." - Celia Almeida
The Psychology of Political Polarization by Jan-Willem van Prooijen Pdf
The Psychology of Political Polarization was inspired by the notion that, to understand the momentum of radical political movements, it is important to understand the attitudes of individual citizens who support such movements. Leading political psychologists have contributed to this important book, in which they share their latest ideas about political polarization – a complex phenomenon that cannot be traced back to a single cause, and that is associated with intolerance, overconfidence, and irrational beliefs. The book explores the basis of political polarization as being how citizens think and feel about people with a different worldview, how they perceive minority groups, and how much they trust leaders and experts on pressing societal issues such as climate change, health, international relations, and poverty. The chapters are organized into two sections that examine what psychological processes and what social factors contribute to polarization among regular citizens. The book also describes practical strategies and interventions to depolarize people. The book offers a state-of-the-art introduction to the psychology of political polarization which will appeal to the academic market and political professionals.
With engineers working around the clock to figure out how to add "irresistibility" and "whoosh" to food, and the ever-expanding choices (and portions) available to us, it's no wonder we've become a culture on caloric overload. But with obesity rising at alarming rates, we're in desperate need of dietary intervention. In The End of Overeating, Dr. David A. Kessler, former Commissioner of the U.S. Food and Drug Administration, takes an in-depth look at the ways in which we have been conditioned to overeat. Dr. Kessler presents a combination of fascinating anecdotes and newsworthy research—including interviews with physicians, psychologists, and neurologists—to understand how we became a culture addicted to the over-consumption of unhealthy foods. He also provides a controversial view inside the food industry, from popular processed food manufacturers to advertisers, chain restaurants, and fast food franchises. Kessler deconstructs the endless cycle of craving and consumption that the industry has created, and breaks down how our minds and bodies join in the conspiracy to make it all work. He concludes by offering us a common sense prescription for change, both in our selves and in our culture.