Adventures In Public Relations

Author : Michael Levine
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 54,7 Mb
Release : 2003-04-07
Category : Business & Economics
ISBN : 9780471432883

Get Book

A Branded World by Michael Levine Pdf

The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.

Author : David W. Guth,Charles Marsh
Publisher : Allyn & Bacon
Page : 388 pages
File Size : 41,7 Mb
Release : 2005
Category : Business & Economics
ISBN : UOM:39015060664870

Get Book

Adventures in Public Relations by David W. Guth,Charles Marsh Pdf

Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

Author : Robert Deigh
Publisher : Academic Learning Company LLC
Page : 300 pages
File Size : 55,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 0832950173

Get Book

How Come No One Knows about Us? by Robert Deigh Pdf

This practical, complete, and often humorous public relations guide for organizations that want to win big visibility in an information-saturated world puts all PR essentials into one volume.

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
Page : 441 pages
File Size : 44,8 Mb
Release : 2013-07-29
Category : Business & Economics
ISBN : 9780806189826

Get Book

Public Relations by Edward L. Bernays Pdf

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Author : Frank Jefkins
Publisher : Routledge
Page : 144 pages
File Size : 55,8 Mb
Release : 2018-04-17
Category : Business & Economics
ISBN : 9781351333887

Get Book

Public Relations for Management Success by Frank Jefkins Pdf

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

Author : Patricia Parsons
Publisher : Routledge
Page : 200 pages
File Size : 50,5 Mb
Release : 2017-11-13
Category : Business & Economics
ISBN : 9781351596329

Get Book

A Manager's Guide to PR Projects by Patricia Parsons Pdf

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives. This fully revised second edition offers PR students and practitioners new material that includes the following: The impact of social media on each phase of the planning process. Digital approaches to strategic and summative research, message dissemination and public engagement. Strategies to enhance accountability. Ethics considerations in the planning process. Updated print and web-based resources for PR managers.

Author : Bettina-Rodriguez Olmedo
Publisher : Unknown
Page : 190 pages
File Size : 53,8 Mb
Release : 2014
Category : Public relations
ISBN : 9712729591

Get Book

The Adventures of a PR Girl by Bettina-Rodriguez Olmedo Pdf

Author : Sandra Oliver
Publisher : Kogan Page Publishers
Page : 148 pages
File Size : 55,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 0749435410

Get Book

Public Relations Strategy by Sandra Oliver Pdf

This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.

Author : Carl H. Botan,Vincent Hazleton
Publisher : Routledge
Page : 486 pages
File Size : 46,6 Mb
Release : 2010-08-27
Category : Business & Economics
ISBN : 9781135216887

Get Book

Public Relations Theory II by Carl H. Botan,Vincent Hazleton Pdf

Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories.

Author : Geraldine DeRuiter
Publisher : PublicAffairs
Page : 254 pages
File Size : 45,7 Mb
Release : 2017-05-02
Category : Travel
ISBN : 9781610397643

Get Book

All Over the Place by Geraldine DeRuiter Pdf

Some people are meant to travel the globe, to unwrap its secrets and share them with the world. And some people have no sense of direction, are terrified of pigeons, and get motion sickness from tying their shoes. These people are meant to stay home and eat nachos. Geraldine DeRuiter is the latter. But she won't let that stop her. Hilarious, irreverent, and heartfelt, All Over the Place chronicles the years Geraldine spent traveling the world after getting laid off from a job she loved. Those years taught her a great number of things, though the ability to read a map was not one of them. She has only a vague idea of where Russia is, but she now understands her Russian father better than ever before. She learned that what she thought was her mother's functional insanity was actually an equally incurable condition called "being Italian." She learned what it's like to travel the world with someone you already know and love -- how that person can help you make sense of things and make far-off places feel like home. She learned about unemployment and brain tumors, lost luggage and lost opportunities, and just getting lost in countless terminals and cabs and hotel lobbies across the globe. And she learned that sometimes you can find yourself exactly where you need to be -- even if you aren't quite sure where you are.

Author : William Wray Carney,Colin Babiuk,Mark Hunter LaVigne
Publisher : University of Alberta
Page : 305 pages
File Size : 47,6 Mb
Release : 2019-03-01
Category : Business & Economics
ISBN : 9781772124118

Get Book

In the News, 3rd edition by William Wray Carney,Colin Babiuk,Mark Hunter LaVigne Pdf

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

Author : Philip Henslowe
Publisher : Kogan Page Publishers
Page : 164 pages
File Size : 43,5 Mb
Release : 2003
Category : Business & Economics
ISBN : 0749440724

Get Book

Public Relations by Philip Henslowe Pdf

Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.

Author : David Guth,Charles Marsh
Publisher : Allyn & Bacon
Page : 0 pages
File Size : 40,9 Mb
Release : 2003
Category : Public relations
ISBN : 0205359698

Get Book

Public Relations by David Guth,Charles Marsh Pdf

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

Author : David Phillips,Philip Young
Publisher : Kogan Page Publishers
Page : 288 pages
File Size : 41,7 Mb
Release : 2009-05-03
Category : Business & Economics
ISBN : 9780749457426

Get Book

Online Public Relations by David Phillips,Philip Young Pdf

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

Author : Donald Grunewald
Publisher : iUniverse
Page : 142 pages
File Size : 54,9 Mb
Release : 2008-11-25
Category : Business & Economics
ISBN : 9781440101663

Get Book

Public Relations: a Primer for Business Executives by Donald Grunewald Pdf

A Hands-On Book of Ideas, Resources, and Advice on Public Relations PUBLIC RELATIONS: A Primer for Business Executives,has many practical ideas and advice that will be useful to any business executive who wishes to learn more about Public Relations. It combines an explanation of Public Relations basics with practical help in all the major areas of Public Relations. Reading this book will help you learn something about how Public Relations developed into a field of vital importance to every business. You will learn the basic concepts of Public Relations. You will learn about the financial cost of Public Relations to any organization. Specifics on how to prepare a news release, on media relations, organizing of Public Relations events, corporate financial Public Relations, and community service are each discussed in separate chapters of this primer. Public Relations is especially important in a crisis situation and Public Relations in crisis management is also discussed in a chapter of this book. You will also get many ideas of internal communication within an organization and on steps to take to build a favorable corporate image for your company. This book concludes with a chapter on the digital age of public relations. This chapter provides information and advice on Public Relations use of the internet and electronic media. PUBLIC RELATIONS: A Primer for Business Executives will open your mind to the knowledge needed to use Public Relations in your business, in your personal career and in charities and other organizations.