Online Public Relations

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Online Public Relations

David Phillips,Philip Young
Online Public Relations Book PDF

Author : David Phillips,Philip Young
Publisher : Kogan Page Publishers
Page : 288 pages
File Size : 52,6 Mb
Release : 2009-05-03
Category : Business & Economics
ISBN : 9780749457426

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Online Public Relations by David Phillips,Philip Young Pdf

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

Online Public Relations

David Phillips
Online Public Relations Book PDF

Author : David Phillips
Publisher : Kogan Page Publishers
Page : 244 pages
File Size : 53,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 0749435100

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Online Public Relations by David Phillips Pdf

This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.

Public Relations Online

Tom Kelleher
Public Relations Online Book PDF

Author : Tom Kelleher
Publisher : SAGE
Page : 184 pages
File Size : 46,7 Mb
Release : 2006-12-20
Category : Language Arts & Disciplines
ISBN : 9781452238210

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Public Relations Online by Tom Kelleher Pdf

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

E-PR

Matt Haig
E PR Book PDF

Author : Matt Haig
Publisher : Kogan Page Publishers
Page : 180 pages
File Size : 43,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 0749434341

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E-PR by Matt Haig Pdf

A study of the theory and practice of public relations on the Internet. It offers comprehensive advice on every aspect from understanding the difference between real world and virtual publics to PR tricks and techniques that attract new customers and keep the old ones coming back. It features well-known cases and quotes from the founders of successful Web sites.

Public Relations

Edward L. Bernays
Public Relations Book PDF

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
Page : 441 pages
File Size : 49,7 Mb
Release : 2013-07-29
Category : Business & Economics
ISBN : 9780806189826

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Public Relations by Edward L. Bernays Pdf

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Public Relations and Online Engagement

Amber L. Hutchins,Natalie T. J. Tindall
Public Relations and Online Engagement Book PDF

Author : Amber L. Hutchins,Natalie T. J. Tindall
Publisher : Routledge
Page : 108 pages
File Size : 55,9 Mb
Release : 2021-06-24
Category : Business & Economics
ISBN : 9781000437607

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Public Relations and Online Engagement by Amber L. Hutchins,Natalie T. J. Tindall Pdf

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.

Online Public Relations

David Phillips,Philip Young
Online Public Relations Book PDF

Author : David Phillips,Philip Young
Publisher : Unknown
Page : 0 pages
File Size : 40,6 Mb
Release : 2013
Category : Internet marketing
ISBN : 074946545X

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Online Public Relations by David Phillips,Philip Young Pdf

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. Founded on theory and practice and firmly aimed at the corporate relations practitioner and strategist and at students, Online Public Relations is a study of the underlying drivers of online relationship management. It shows how the internet brings public relations closer to the heart of corporate governance, corporate and brand relationships, reputation promotion and issues management. It provides clear pointers for organizing public relations professionally now, and indicates a vision for the future.

Sport Public Relations

G. Clayton Stoldt,Stephen W. Dittmore,Mike Ross,Scott E. Branvold
Sport Public Relations Book PDF

Author : G. Clayton Stoldt,Stephen W. Dittmore,Mike Ross,Scott E. Branvold
Publisher : Human Kinetics
Page : 289 pages
File Size : 43,8 Mb
Release : 2020-10-02
Category : Business & Economics
ISBN : 9781492589396

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Sport Public Relations by G. Clayton Stoldt,Stephen W. Dittmore,Mike Ross,Scott E. Branvold Pdf

Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals. The thorough coverage of the field is built around three common themes: Public relations is a managerial function focused on advancing the brand and engaging key stakeholders. The communications environment is continuously evolving. Community relations, employee relations, and donor relations are as critical as media relations within the sport industry. Woven throughout these themes are public relations theories applied in sport-specific contexts to help students further understand the complexity of the sport communication ecosystem. Throughout the book, there is guidance for practical application, including samples of public relations materials such as news releases and employee newsletters. Be Your Own Media sidebars highlight how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions serve as a foundation for additional learning. Other updates include the following: Discussion of engaging key publics through social media and other forms of digital media—such as blogs, podcasts, virtual fan communities, and video—as well as approaches to developing content, metrics for measuring success, and skills for managing media in sport An examination of customer experience (CX) and how to enhance those relationships by defining customer touch points and mapping the customer journey Considerations for social media usage during crisis communication, with modern examples of effective and ineffective ways prominent sport entities have managed recent crises Also new to the third edition are related online learning aids delivered through HKPropel and designed to generate discussion and highlight the opportunities and challenges that exist in sport public relations. Commentary on current topics is accompanied by links to associated content, discussion questions, and applied learning activities to promote engaged student learning. A live Twitter feed for specific hashtags within HKPropel ensures regular updates. With Sport Public Relations, Third Edition, students will better understand the various demands of the field and learn to successfully and proactively develop consistent communication and stronger relationships between sport organizations and their key publics. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Introduction to Strategic Public Relations

Janis Teruggi Page,Lawrence J. Parnell
Introduction to Strategic Public Relations Book PDF

Author : Janis Teruggi Page,Lawrence J. Parnell
Publisher : SAGE Publications
Page : 910 pages
File Size : 40,8 Mb
Release : 2017-11-30
Category : Language Arts & Disciplines
ISBN : 9781506358055

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Introduction to Strategic Public Relations by Janis Teruggi Page,Lawrence J. Parnell Pdf

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Today's Public Relations

Robert L. Heath,W. Timothy Coombs
Today s Public Relations Book PDF

Author : Robert L. Heath,W. Timothy Coombs
Publisher : SAGE
Page : 561 pages
File Size : 41,6 Mb
Release : 2006
Category : Language Arts & Disciplines
ISBN : 9781412926355

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Today's Public Relations by Robert L. Heath,W. Timothy Coombs Pdf

'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.

Online Public Relations

James L. Horton
Online Public Relations Book PDF

Author : James L. Horton
Publisher : Praeger
Page : 0 pages
File Size : 45,5 Mb
Release : 2001-08-30
Category : Business & Economics
ISBN : 9781567204063

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Online Public Relations by James L. Horton Pdf

A desk-top reference that explains the language and techniques of doing public relations online.

Global Writing for Public Relations

Arhlene A. Flowers
Global Writing for Public Relations Book PDF

Author : Arhlene A. Flowers
Publisher : Routledge
Page : 512 pages
File Size : 40,6 Mb
Release : 2015-12-07
Category : Language Arts & Disciplines
ISBN : 9781317683872

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Global Writing for Public Relations by Arhlene A. Flowers Pdf

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Media Relations

Jane Johnston
Media Relations Book PDF

Author : Jane Johnston
Publisher : Routledge
Page : 281 pages
File Size : 44,8 Mb
Release : 2020-07-25
Category : Language Arts & Disciplines
ISBN : 9781000246582

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Media Relations by Jane Johnston Pdf

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

Public Relations

Paul Baines,John Egan,Frank William Jefkins
Public Relations Book PDF

Author : Paul Baines,John Egan,Frank William Jefkins
Publisher : Routledge
Page : 453 pages
File Size : 43,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780750657242

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Public Relations by Paul Baines,John Egan,Frank William Jefkins Pdf

Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.

Public Relations, Branding and Authenticity

Sian Rees
Public Relations Branding and Authenticity Book PDF

Author : Sian Rees
Publisher : Routledge
Page : 262 pages
File Size : 42,6 Mb
Release : 2020-01-31
Category : Business & Economics
ISBN : 9780429663406

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Public Relations, Branding and Authenticity by Sian Rees Pdf

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.