Advertising And A Democratic Press

Advertising And A Democratic Press Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Advertising And A Democratic Press book. This book definitely worth reading, it is an incredibly well-written.

Advertising and a Democratic Press

C. Edwin Baker
Advertising and a Democratic Press Book PDF

Author : C. Edwin Baker
Publisher : Princeton University Press
Page : 216 pages
File Size : 41,7 Mb
Release : 2014-07-14
Category : Business & Economics
ISBN : 9781400863556

Get Book

Advertising and a Democratic Press by C. Edwin Baker Pdf

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Advertising and Democracy in the Mass Age

Terence H. Qualter
Advertising and Democracy in the Mass Age Book PDF

Author : Terence H. Qualter
Publisher : Springer
Page : 204 pages
File Size : 41,7 Mb
Release : 2016-07-27
Category : Political Science
ISBN : 9781349216109

Get Book

Advertising and Democracy in the Mass Age by Terence H. Qualter Pdf

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Propaganda and Democracy

J. Michael Sproule
Propaganda and Democracy Book PDF

Author : J. Michael Sproule
Publisher : Cambridge University Press
Page : 356 pages
File Size : 54,8 Mb
Release : 1997
Category : Performing Arts
ISBN : 0521470226

Get Book

Propaganda and Democracy by J. Michael Sproule Pdf

A study of propaganda in relation to twentieth-century democracy.

Media, Markets, and Democracy

C. Edwin Baker
Media Markets and Democracy Book PDF

Author : C. Edwin Baker
Publisher : Cambridge University Press
Page : 395 pages
File Size : 45,9 Mb
Release : 2001-11-05
Category : Political Science
ISBN : 9781139432429

Get Book

Media, Markets, and Democracy by C. Edwin Baker Pdf

Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. The first point is incorrect and the second is inadequate as a policy guide. Part I of this book shows that unique aspects of media products prevent markets from providing for audience desires. Part II shows that four prominent, but different, theories of democracy lead to different conceptions of good journalistic practice, media policy, and proper constitutional principles. Part II makes clear that the choice among democratic theories is crucial for understanding what should be meant by free press. Part III explores international free trade in media products. Contrary to the dominant American position, it shows that Parts I and II's economic and democratic theory justify deviations from free trade in media products.

The Press and the Decline of Democracy

Robert G. Picard
The Press and the Decline of Democracy Book PDF

Author : Robert G. Picard
Publisher : Bloomsbury Publishing USA
Page : 188 pages
File Size : 46,5 Mb
Release : 1985-12-06
Category : Social Science
ISBN : 9780313042560

Get Book

The Press and the Decline of Democracy by Robert G. Picard Pdf

The author discusses the role of economic concentration in limiting public access to information and reducing opportunities for public discourse. Picard examines the government policies that have contributed to the erosion of democratic participation and have permitted the growth of large commercial press entities, unobstructed by anti-trust provisions. He relates recent public policy responses to this problem to democratic socialist ideology and develops a social-democratic theory of the press which draws upon ideas and policies found throughout the Western world. Picard provides a democratic framework for understanding the changing nature of media economics and state-press relations and offers proposals for achieving both a democratically functioning press and broader popular participation.

Marketing Democracy

Erin A. Snider
Marketing Democracy Book PDF

Author : Erin A. Snider
Publisher : Cambridge University Press
Page : 249 pages
File Size : 43,6 Mb
Release : 2022-03-31
Category : Political Science
ISBN : 9781108844260

Get Book

Marketing Democracy by Erin A. Snider Pdf

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

The SAGE Handbook of Political Advertising

Lynda Lee Kaid,Christina Holtz-Bacha
The SAGE Handbook of Political Advertising Book PDF

Author : Lynda Lee Kaid,Christina Holtz-Bacha
Publisher : SAGE Publications
Page : 505 pages
File Size : 40,8 Mb
Release : 2006-06-14
Category : Political Science
ISBN : 9781452261546

Get Book

The SAGE Handbook of Political Advertising by Lynda Lee Kaid,Christina Holtz-Bacha Pdf

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.

Advertising in the Age of Persuasion

D. Spring
Advertising in the Age of Persuasion Book PDF

Author : D. Spring
Publisher : Springer
Page : 219 pages
File Size : 55,7 Mb
Release : 2011-11-07
Category : History
ISBN : 9780230339644

Get Book

Advertising in the Age of Persuasion by D. Spring Pdf

Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century.

Rethinking Public Relations

Kevin Moloney
Rethinking Public Relations Book PDF

Author : Kevin Moloney
Publisher : Routledge
Page : 273 pages
File Size : 41,9 Mb
Release : 2006-04-18
Category : Business & Economics
ISBN : 9781134198696

Get Book

Rethinking Public Relations by Kevin Moloney Pdf

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.

In Defense of Negativity

John G. Geer
In Defense of Negativity Book PDF

Author : John G. Geer
Publisher : University of Chicago Press
Page : 221 pages
File Size : 52,7 Mb
Release : 2008-07-29
Category : Political Science
ISBN : 9780226285009

Get Book

In Defense of Negativity by John G. Geer Pdf

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

Media and Democracy

James Curran
Media and Democracy Book PDF

Author : James Curran
Publisher : Routledge
Page : 322 pages
File Size : 41,8 Mb
Release : 2011-03-31
Category : Social Science
ISBN : 9781134372225

Get Book

Media and Democracy by James Curran Pdf

Media and Democracy addresses key topics and themes in relation to democratic theory, media and technology, comparative media studies, media and history, and the evolution of media research. For example: How does TV entertainment contribute to the democratic life of society? Why are Americans less informed about politics and international affairs than Europeans? How should new communications technology and globalisation change our understanding of the democratic role of the media? What does the rise of international ezines reveal about the limits of the internet? What is the future of journalism? Does advertising influence the media? Is American media independence from government a myth? How have the media influenced the development of modern society? Professor Curran’s response to these questions provides both a clear introduction to media research, written for university undergraduates studying in different countries, and an innovative analysis written by one of the field’s leading scholars.

Media Concentration and Democracy

C. Edwin Baker
Media Concentration and Democracy Book PDF

Author : C. Edwin Baker
Publisher : Cambridge University Press
Page : 186 pages
File Size : 43,5 Mb
Release : 2006-12-11
Category : Political Science
ISBN : 9781139461030

Get Book

Media Concentration and Democracy by C. Edwin Baker Pdf

Firmly rooting its argument in democratic and economic theory, the book argues that a more democratic distribution of communicative power within the public sphere and a structure that provides safeguards against abuse of media power provide two of three primary arguments for ownership dispersal. It also shows that dispersal is likely to result in more owners who will reasonably pursue socially valuable journalistic or creative objectives rather than a socially dysfunctional focus on the 'bottom line'. The middle chapters answer those agents, including the Federal Communication Commission, who favor 'deregulation' and who argue that existing or foreseeable ownership concentration is not a problem. The final chapter evaluates the constitutionality and desirability of various policy responses to concentration, including strict limits on media mergers.

Marketing Democracy

Catherine Paradeise
Marketing Democracy Book PDF

Author : Catherine Paradeise
Publisher : Routledge
Page : 362 pages
File Size : 45,9 Mb
Release : 2017-07-05
Category : Social Science
ISBN : 9781351506861

Get Book

Marketing Democracy by Catherine Paradeise Pdf

This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.

Political Advertising in the United States

Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout
Political Advertising in the United States Book PDF

Author : Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout
Publisher : Routledge
Page : 199 pages
File Size : 52,5 Mb
Release : 2021-11-24
Category : Political Science
ISBN : 9781000468090

Get Book

Political Advertising in the United States by Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout Pdf

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

Kavo?lu, Samet,Salar, Meryem
Political Propaganda Advertising and Public Relations Emerging Research and Opportunities Book PDF

Author : Kavo?lu, Samet,Salar, Meryem
Publisher : IGI Global
Page : 212 pages
File Size : 40,8 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799817369

Get Book

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities by Kavo?lu, Samet,Salar, Meryem Pdf

Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.