Rethinking Public Relations

Author : Kevin Moloney
Publisher : Routledge
Page : 273 pages
File Size : 40,5 Mb
Release : 2006-04-18
Category : Business & Economics
ISBN : 9781134198696

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Rethinking Public Relations by Kevin Moloney Pdf

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.

Author : Kevin Moloney,Conor McGrath
Publisher : Routledge
Page : 194 pages
File Size : 42,7 Mb
Release : 2019-07-16
Category : Business & Economics
ISBN : 9780429951527

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Rethinking Public Relations by Kevin Moloney,Conor McGrath Pdf

This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR’s impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of ‘fake news’ and ‘churnalism’ and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master’s level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR’s ‘voices’.

Author : Dr Kevin Moloney
Publisher : Routledge
Page : 327 pages
File Size : 51,7 Mb
Release : 2002-09-11
Category : Business & Economics
ISBN : 9781134603572

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Rethinking Public Relations by Dr Kevin Moloney Pdf

PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry’s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.

Author : Kevin Moloney,Conor McGrath
Publisher : Routledge
Page : 194 pages
File Size : 54,6 Mb
Release : 2020
Category : Democracy
ISBN : 1138593656

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Rethinking Public Relations by Kevin Moloney,Conor McGrath Pdf

This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR's impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of 'fake news' and 'churnalism' and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master's level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR's 'voices'.

Author : Fraser P. Seitel,John Doorley
Publisher : St. Martin's Press
Page : 248 pages
File Size : 48,6 Mb
Release : 2012-08-21
Category : Business & Economics
ISBN : 9781137092229

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Rethinking Reputation by Fraser P. Seitel,John Doorley Pdf

Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good-launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 40,5 Mb
Release : 2000
Category : Electronic
ISBN : OCLC:958693696

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Rethinking Public Relations by Anonim Pdf

Author : Matthew Powers,Adrienne Russell
Publisher : Cambridge University Press
Page : 233 pages
File Size : 52,7 Mb
Release : 2020-08-20
Category : Language Arts & Disciplines
ISBN : 9781108840514

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Rethinking Media Research for Changing Societies by Matthew Powers,Adrienne Russell Pdf

Leading scholars of media and public life grapple with how to make sense of major transformations rocking media and politics.

Author : Bertrand Badie
Publisher : Edward Elgar Publishing
Page : 197 pages
File Size : 50,7 Mb
Release : 2020-02-28
Category : Political Science
ISBN : 9781789904758

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Rethinking International Relations by Bertrand Badie Pdf

In this thought-provoking book, Bertrand Badie argues that the traditional paradigms of international relations are no longer sustainable, and that ignorance of these shifting systems and of alternative models is a major source of contemporary international conflict and disorder. Through a clear examination of the political, historical and social context, Badie illuminates the challenges and possibilities of an ‘intersocial’ and multilateral approach to international relations.

Author : Núria Almiron,Jordi Xifra
Publisher : Routledge
Page : 260 pages
File Size : 44,7 Mb
Release : 2019-06-26
Category : Business & Economics
ISBN : 9781351121774

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Climate Change Denial and Public Relations by Núria Almiron,Jordi Xifra Pdf

This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book aims to provide an in-depth analysis of how strategic communication by interest groups is contributing to climate change inaction. It does this from a multidisciplinary perspective that expands the usual approach of climate change denialism and introduces a critical reflection on the roots of the problem, including the ethics of the denialist ideology and the rhetoric and role of climate change advocacy. Topics addressed include the power of persuasive narratives and discourses constructed to support climate inaction by lobbies and think tanks, the dominant human supremacist view and the patriarchal roots of denialists and advocates of climate change alike, the knowledge coalitions of the climate think tank networks, the denial strategies related to climate change of the nuclear, oil, and agrifood lobbies, the role of public relations firms, the anthropocentric roots of public relations, taboo topics such as human overpopulation and meat-eating, and the technological myth. This unique volume is recommended reading for students and scholars of communication and public relations.

Author : Patricia A. Curtin,T. Kenn Gaither
Publisher : SAGE Publications
Page : 321 pages
File Size : 54,7 Mb
Release : 2007-01-18
Category : Language Arts & Disciplines
ISBN : 9781452213286

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International Public Relations by Patricia A. Curtin,T. Kenn Gaither Pdf

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Author : Anne Gregory
Publisher : Kogan Page Publishers
Page : 200 pages
File Size : 40,9 Mb
Release : 2010-06-03
Category : Business & Economics
ISBN : 9780749459284

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Planning and Managing Public Relations Campaigns by Anne Gregory Pdf

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Author : Stewart M. Hoover,Knut Lundby
Publisher : SAGE
Page : 348 pages
File Size : 44,6 Mb
Release : 1997-01-31
Category : Language Arts & Disciplines
ISBN : 076190171X

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Rethinking Media, Religion, and Culture by Stewart M. Hoover,Knut Lundby Pdf

This book links the growing connections between media, culture and religion into a coherent theoretical whole. It examines, amongst others, the effect on cultural practices and the increasing autonomy and individualized practice of religion.

Author : Øyvind Ihlen,Magnus Fredriksson
Publisher : Routledge
Page : 669 pages
File Size : 50,9 Mb
Release : 2009-03-30
Category : Business & Economics
ISBN : 9781135840365

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Public Relations and Social Theory by Øyvind Ihlen,Magnus Fredriksson Pdf

Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature. Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.

Author : John Sorenson,Atsuko Matsuoka
Publisher : McGill-Queen's Press - MQUP
Page : 298 pages
File Size : 51,9 Mb
Release : 2019-11-14
Category : Pets
ISBN : 9780228000495

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Dog's Best Friend? by John Sorenson,Atsuko Matsuoka Pdf

In almost 40 per cent of households in North America, dogs are kept as companion animals. Dogs may be man's best friends, but what are humans to dogs? If these animals' loyalty and unconditional love have won our hearts, why do we so often view closely related wild canids, such as foxes, wolves, and coyotes, as pests, predatory killers, and demons? Re-examining the complexity and contradictions of human attitudes towards these animals, Dog's Best Friend? looks at how our relationships with canids have shaped and also been transformed by different political and economic contexts. Journeying from ancient Greek and Roman societies to Japan's Edo period to eighteenth-century England, essays explore how dogs are welcomed as family, consumed in Asian food markets, and used in Western laboratories. Contributors provide glimpses of the lives of street dogs and humans in Bali, India, Taiwan, and Turkey and illuminate historical and current interactions in Western societies. The book delves into the fantasies and fears that play out in stereotypes of coyotes and wolves, while also acknowledging that events such as the Wolf Howl in Canada's Algonquin Park indicate the emergence of new popular perspectives on canids. Questioning where canids belong, how they should be treated, and what rights they should have, Dog's Best Friend? reconsiders the concept of justice and whether it can be extended beyond the limit of the human species.

Author : Karen S. Johnson-Cartee,Gary Copeland
Publisher : Rowman & Littlefield
Page : 250 pages
File Size : 46,8 Mb
Release : 2004
Category : Language Arts & Disciplines
ISBN : 0742528820

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Strategic Political Communication by Karen S. Johnson-Cartee,Gary Copeland Pdf

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.