Political Advertising In The United States

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Political Advertising in the United States

Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout
Political Advertising in the United States Book PDF

Author : Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout
Publisher : Routledge
Page : 199 pages
File Size : 47,6 Mb
Release : 2021-11-24
Category : Political Science
ISBN : 9781000468090

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Political Advertising in the United States by Erika Franklin Fowler,Michael M. Franz,Travis N. Ridout Pdf

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Political Marketing in the United States

Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove
Political Marketing in the United States Book PDF

Author : Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove
Publisher : Routledge
Page : 312 pages
File Size : 41,7 Mb
Release : 2014-08-28
Category : Political Science
ISBN : 9781136212192

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Political Marketing in the United States by Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove Pdf

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

The SAGE Handbook of Political Advertising

Lynda Lee Kaid,Christina Holtz-Bacha
The SAGE Handbook of Political Advertising Book PDF

Author : Lynda Lee Kaid,Christina Holtz-Bacha
Publisher : SAGE Publications
Page : 504 pages
File Size : 49,7 Mb
Release : 2006-06-14
Category : Political Science
ISBN : 9781452261546

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The SAGE Handbook of Political Advertising by Lynda Lee Kaid,Christina Holtz-Bacha Pdf

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.

Political Advertising in Western Democracies

Lynda Lee Kaid,Christina Holtz-Bacha
Political Advertising in Western Democracies Book PDF

Author : Lynda Lee Kaid,Christina Holtz-Bacha
Publisher : SAGE Publications, Incorporated
Page : 248 pages
File Size : 40,7 Mb
Release : 1994-12-14
Category : Language Arts & Disciplines
ISBN : 0803953526

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Political Advertising in Western Democracies by Lynda Lee Kaid,Christina Holtz-Bacha Pdf

In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.

Social Media and Democracy

Nathaniel Persily,Joshua A. Tucker
Social Media and Democracy Book PDF

Author : Nathaniel Persily,Joshua A. Tucker
Publisher : Cambridge University Press
Page : 365 pages
File Size : 55,6 Mb
Release : 2020-09-03
Category : Business & Economics
ISBN : 9781108835558

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Social Media and Democracy by Nathaniel Persily,Joshua A. Tucker Pdf

A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Crowded Airwaves

James A. Thurber,Candice J. Nelson,David A. Dulio
Crowded Airwaves Book PDF

Author : James A. Thurber,Candice J. Nelson,David A. Dulio
Publisher : Rowman & Littlefield
Page : 196 pages
File Size : 52,7 Mb
Release : 2001-09-19
Category : Political Science
ISBN : 9780815798958

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Crowded Airwaves by James A. Thurber,Candice J. Nelson,David A. Dulio Pdf

Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.

Routledge Handbook of Political Advertising

Christina Holtz-Bacha,Marion R. Just
Routledge Handbook of Political Advertising Book PDF

Author : Christina Holtz-Bacha,Marion R. Just
Publisher : Taylor & Francis
Page : 418 pages
File Size : 51,8 Mb
Release : 2017-02-24
Category : Political Science
ISBN : 9781317439783

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Routledge Handbook of Political Advertising by Christina Holtz-Bacha,Marion R. Just Pdf

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Negative Political Advertising

Karen S. Johnson-Cartee,Gary Copeland
Negative Political Advertising Book PDF

Author : Karen S. Johnson-Cartee,Gary Copeland
Publisher : Routledge
Page : 317 pages
File Size : 55,9 Mb
Release : 2013-12-16
Category : Business & Economics
ISBN : 9781135439255

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Negative Political Advertising by Karen S. Johnson-Cartee,Gary Copeland Pdf

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

Pulp Politics

Glenn W. Richardson, Jr.
Pulp Politics Book PDF

Author : Glenn W. Richardson, Jr.
Publisher : Rowman & Littlefield Publishers
Page : 216 pages
File Size : 51,9 Mb
Release : 2008-07-17
Category : Political Science
ISBN : 9781461641568

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Pulp Politics by Glenn W. Richardson, Jr. Pdf

Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The book dissents from much popular and scholarly opinion that contends that political advertising only despoils democracy. It proposes that the fabric of popular culture, not the essentials of informed consent, constitutes the communicative core of contemporary political campaigns. The book subjects campaign spots to compellingly detailed and nuanced analysis.

Negative Political Advertising

Karen S. Johnson-Cartee,Gary Copeland
Negative Political Advertising Book PDF

Author : Karen S. Johnson-Cartee,Gary Copeland
Publisher : Routledge
Page : 332 pages
File Size : 55,7 Mb
Release : 2013-12-16
Category : Business & Economics
ISBN : 9781135439187

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Negative Political Advertising by Karen S. Johnson-Cartee,Gary Copeland Pdf

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

Political Campaigns and Political Advertising

Frank W. Baker
Political Campaigns and Political Advertising Book PDF

Author : Frank W. Baker
Publisher : Bloomsbury Publishing USA
Page : 224 pages
File Size : 40,7 Mb
Release : 2009-06-04
Category : Political Science
ISBN : 9780313347566

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Political Campaigns and Political Advertising by Frank W. Baker Pdf

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

Lights, Camera, Campaign!

David Andrew Schultz
Lights Camera Campaign Book PDF

Author : David Andrew Schultz
Publisher : Peter Lang
Page : 348 pages
File Size : 55,9 Mb
Release : 2004
Category : Language Arts & Disciplines
ISBN : 0820468312

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Lights, Camera, Campaign! by David Andrew Schultz Pdf

Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them

Television and Political Advertising

Frank Biocca
Television and Political Advertising Book PDF

Author : Frank Biocca
Publisher : Routledge
Page : 281 pages
File Size : 49,9 Mb
Release : 2014-02-04
Category : Language Arts & Disciplines
ISBN : 9781135437503

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Television and Political Advertising by Frank Biocca Pdf

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

Political Marketing

Jennifer Lees-Marshment
Political Marketing Book PDF

Author : Jennifer Lees-Marshment
Publisher : Routledge
Page : 292 pages
File Size : 43,8 Mb
Release : 2014-05-09
Category : Political Science
ISBN : 9781317686255

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Political Marketing by Jennifer Lees-Marshment Pdf

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Truth in Advertising?

Barbara Allen,Daniel Stevens
Truth in Advertising Book PDF

Author : Barbara Allen,Daniel Stevens
Publisher : Rowman & Littlefield
Page : 475 pages
File Size : 40,6 Mb
Release : 2018-10-18
Category : Business & Economics
ISBN : 9781498531603

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Truth in Advertising? by Barbara Allen,Daniel Stevens Pdf

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.