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Author : Brenda L. Pritchard,Susan Vogt
Publisher : Unknown
Page : 540 pages
File Size : 45,5 Mb
Release : 2012
Category : Advertising laws
ISBN : 0433472138
Author : Brian R. F. Fraser,David M. W. Young
Publisher : Scarborough, Ont. : Carswell
Page : 128 pages
File Size : 51,8 Mb
Release : 1996
Category : Advertising laws Canada
ISBN : 0459254081
Author : David M. W. Young
Publisher : Unknown
Page : 128 pages
File Size : 50,9 Mb
Release : 1990
Category : Advertising laws
ISBN : 0459350714
Author : David M. W. Young,Brian R. F. Fraser
Publisher : Unknown
Page : 3 pages
File Size : 42,5 Mb
Release : 1990
Category : Advertising laws
ISBN : 0459350714
Author : David M. W. Young
Publisher : Unknown
Page : 128 pages
File Size : 46,9 Mb
Release : 1990
Category : Advertising laws
ISBN : 0459350714
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 46,6 Mb
Release : 2016
Category : Advertising laws
ISBN : 1770604693
Author : Canadian Institute (1985- )
Publisher : Unknown
Page : 128 pages
File Size : 42,7 Mb
Release : 2005
Category : Electronic
ISBN : 1553984722
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 49,8 Mb
Release : 2017
Category : Electronic
ISBN : 1770605517
Author : Ronald E. Dimock
Publisher : Scarborough, Ont. : De Boo
Page : 322 pages
File Size : 52,9 Mb
Release : 1991
Category : Law
ISBN : OSU:32435031917511
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 48,8 Mb
Release : 2018
Category : Advertising laws
ISBN : 1770606424
Author : Tshilidzi Marwala
Publisher : Springer Nature
Page : 267 pages
File Size : 51,5 Mb
Release : 2024-06-10
Category : Electronic
ISBN : 9789819728275
Author : Keith J. Tuckwell
Publisher : Pearson Prentice Hall
Page : 564 pages
File Size : 42,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 0131477692
Author : Brian A. Facey,Dany H. Assaf
Publisher : Unknown
Page : 615 pages
File Size : 52,7 Mb
Release : 2019
Category : Antitrust law
ISBN : 0433498838
Author : Byron Sharp
Publisher : OUP Australia & New Zealand
Page : 246 pages
File Size : 48,7 Mb
Release : 2010-03-11
Category : Business & Economics
ISBN : 0195573560
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Author : Susan Delacourt
Publisher : D & M Publishers
Page : 352 pages
File Size : 42,6 Mb
Release : 2016-05-07
Category : Social Science
ISBN : 9781771621106
This second edition offers an insightful and provocative look at the inside world of political marketing in Canada—and what this means about the state of our democracy in the twenty-first century—from a leading political commentator. Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer friendly pitch. Where once politics was seen as a public service, increasingly it’s seen as a business, and citizens are the customers. But its unadvertised products are voter apathy and gutless public policy. Susan Delacourt takes readers into the world of Canada’s top political marketers, from the 1950s to the present, explaining how parties slice and dice their platforms for different audiences and how they manage the media. The current system divides the country into “niche” markets and abandons the hard political work of knitting together broad consensus or national vision. Little wonder then, that most Canadians have checked out of the political process: less than two per cent of the population belongs to a political party and fewer than half of voters under the age of thirty showed up at the ballot box in the last few federal elections. Provocative, incisive, entertaining and refreshingly non-partisan, Shopping for Votes offers a new narrative for understanding political culture in Canada.