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Author : David M. W. Young,Brian R. F. Fraser
Publisher : Unknown
Page : 3 pages
File Size : 45,5 Mb
Release : 1990
Category : Advertising laws
ISBN : 0459350714
Author : David M. W. Young
Publisher : Unknown
Page : 128 pages
File Size : 42,7 Mb
Release : 1990
Category : Advertising laws
ISBN : 0459350714
Author : Brenda L. Pritchard,Susan Vogt
Publisher : Unknown
Page : 540 pages
File Size : 42,9 Mb
Release : 2012
Category : Advertising laws
ISBN : 0433472138
Author : David M. W. Young
Publisher : Unknown
Page : 128 pages
File Size : 41,9 Mb
Release : 1990
Category : Advertising laws
ISBN : 0459350714
Author : Brian R. F. Fraser,David M. W. Young
Publisher : Scarborough, Ont. : Carswell
Page : 128 pages
File Size : 42,6 Mb
Release : 1996
Category : Advertising laws Canada
ISBN : 0459254081
Author : Canadian Institute (1985- )
Publisher : Unknown
Page : 128 pages
File Size : 48,8 Mb
Release : 2005
Category : Electronic
ISBN : 1553984722
Author : Ronald E. Dimock
Publisher : Scarborough, Ont. : De Boo
Page : 322 pages
File Size : 44,8 Mb
Release : 1991
Category : Law
ISBN : OSU:32435031917511
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 42,8 Mb
Release : 2016
Category : Advertising laws
ISBN : 1770604693
Author : Henry Lue,Sangeetha Punniyamoorthy
Publisher : Unknown
Page : 159 pages
File Size : 44,5 Mb
Release : 2012
Category : Marketing
ISBN : 0779851617
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 49,5 Mb
Release : 2017
Category : Electronic
ISBN : 1770605517
Author : Keith J. Tuckwell
Publisher : Pearson Prentice Hall
Page : 564 pages
File Size : 45,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 0131477692
Author : Tshilidzi Marwala
Publisher : Springer Nature
Page : 267 pages
File Size : 50,7 Mb
Release : 2024-06-02
Category : Electronic
ISBN : 9789819728275
Author : Russell Johnston
Publisher : University of Toronto Press
Page : 364 pages
File Size : 47,8 Mb
Release : 2012-02-01
Category : History
ISBN : 9781442613072
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Author : Byron Sharp
Publisher : OUP Australia & New Zealand
Page : 246 pages
File Size : 54,9 Mb
Release : 2010-03-11
Category : Business & Economics
ISBN : 0195573560
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Author : Dorothy DuPlessis
Publisher : Scarborough, Ont. : Nelson Thomson Learning
Page : 705 pages
File Size : 44,8 Mb
Release : 2001-01
Category : Commercial law
ISBN : 0176073728