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Author : Eugene Gilbert
Publisher : Unknown
Page : 400 pages
File Size : 41,5 Mb
Release : 1957
Category : Advertising
ISBN : STANFORD:20501214940
Author : Anonim
Publisher : Unknown
Page : 456 pages
File Size : 45,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 188507039X
Author : M. Carole Macklin,Les Carlson
Publisher : SAGE Publications
Page : 337 pages
File Size : 54,8 Mb
Release : 1999-07-16
Category : Business & Economics
ISBN : 9781452262178
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Author : Shari Graydon
Publisher : Annick Press
Page : 124 pages
File Size : 47,6 Mb
Release : 2003
Category : Art
ISBN : 1550378147
Grade level: 4, 5, 6, 7, 8, e, i, t.
Author : Susan Linn
Publisher : Anchor
Page : 306 pages
File Size : 53,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 9781400079995
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
Author : Peter Zollo
Publisher : New Strategist Publications
Page : 311 pages
File Size : 50,7 Mb
Release : 1995
Category : Advertising
ISBN : 0962809292
Author : Institute of Medicine,Board on Children, Youth, and Families,Food and Nutrition Board,Committee on Food Marketing and the Diets of Children and Youth
Publisher : National Academies Press
Page : 537 pages
File Size : 47,7 Mb
Release : 2006-05-11
Category : Medical
ISBN : 9780309097130
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author : Batat, Wided
Publisher : Edward Elgar Publishing
Page : 288 pages
File Size : 53,5 Mb
Release : 2021-10-12
Category : Business & Economics
ISBN : 9781839109300
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
Author : Barrie Gunter,Caroline Oates,Mark Blades
Publisher : Routledge
Page : 195 pages
File Size : 48,5 Mb
Release : 2004-09-22
Category : Business & Economics
ISBN : 9781135626310
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.
Author : M. Blades,C. Oates,F. Blumberg,B. Gunter
Publisher : Springer
Page : 265 pages
File Size : 41,5 Mb
Release : 2014-08-29
Category : Psychology
ISBN : 9781137313256
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Author : B. Gunter,A. Hansen,M. Touri
Publisher : Springer
Page : 241 pages
File Size : 50,9 Mb
Release : 2010-10-13
Category : Political Science
ISBN : 9780230290587
There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Author : Patti M. Valkenburg,Jessica Taylor Piotrowski
Publisher : Yale University Press
Page : 341 pages
File Size : 41,5 Mb
Release : 2017-01-01
Category : Psychology
ISBN : 9780300218879
Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Author : Arzu Sener
Publisher : Nova Novinka
Page : 74 pages
File Size : 46,6 Mb
Release : 2010
Category : Advertisements and children
ISBN : UOM:39076002967664
In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.
Author : Anonim
Publisher : Unknown
Page : 334 pages
File Size : 51,5 Mb
Release : 1994
Category : Preteens
ISBN : PURD:32754066152780
Author : M. Joycelyn Elders
Publisher : DIANE Publishing
Page : 342 pages
File Size : 54,6 Mb
Release : 1997-03
Category : Electronic
ISBN : 0788138898
This report focuses on the vulnerable adolescent ages of 10 through 18 when most users start smoking, chewing, or dipping & become addicted to tobacco. It examines the health effects of early smoking & smokeless tobacco use, the reasons that young men & women begin using tobacco, the extent to which they use tobacco, tobacco advertising & promotional activities (history of cigarette advertising to the young); & efforts to prevent tobacco use by young people (public opinion; educational efforts; & public policies). Charts, tables & graphs. Glossary. Index.