Advertising And Selling

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Selling Local Advertising

Author : Claude Whitacre
Publisher : Createspace Independent Publishing Platform
Page : 230 pages
File Size : 44,5 Mb
Release : 2013-01-16
Category : Advertising
ISBN : 1481862596

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Selling Local Advertising by Claude Whitacre Pdf

For Advertising Sales Reps Selling To Local Small Businesses Only. Stop Believing The Lies And Myths That Keep You From Being The Top Advertising Rep In Your City. Stop Listening To Gurus That Never Sold Anything In Their Life. Do you sell advertising to local small business owners? Selling Local Advertising is written specifically for advertising sales reps and their managers. Whether you sell direct mail, newspaper, radio, TV, or other media, the rules are the same. Why? Because you are talking to the same customers: Small business owners that don't want to give you money. Know How Your Small Business Advertising Prospect Thinks. Written by someone who sells advertising, but who has bought hundreds of thousands of dollars in local advertising, and has interviewed hundreds of small business owners...your customers. Does any of this sound familiar? Your prospects go into hiding when you call or visit. You keep hearing that your ads aren't in the budget. Business owners keep putting you off until "business picks up" You keep hearing the same excuses as to why "Now" isn't a good time. Clients keep complaining about price...price...price... You keep hearing that advertising doesn't work anymore. That All Stops Now. Would you like to know what your prospects are thinking when you are talking to them? Written from the advertising buyer's point of view, Selling Local Advertising gives you everything you need to know to go from being a "pest" to a "Welcome business advisor" Stop Trying To Sell Advertising To Closed Minded Prospects. Concentrate On The Easy Effortless Sales. You Will Never Run Out Of Eager Prospects If You Know Where To Look. Put These Proven Real World Ideas To Work For You, And ... Your advertising clients will be looking forward to your visits. Your clients will be bragging to their business friends about what great results you got for them. The best referrals in the world, just waiting for your call. The complete system revealed. You can sell advertising to groups of advertising prospects, hanging on your every word. Every step is revealed in complete detail. The complete system that the author is using right now. Everything you read in this book is working, right now, for hundreds of advertising sales reps to multiply their sales. Why is this book not 300 pages? We took out everything that doesn't work. If you have been looking for the real deal. You want real methods that are tested, proven, and will work in any areas of the country. You have just discovered The Mother Load. My suggestion? Read fast, take notes, and hit the ground running.... From The Author... I'm just like you. I sell for a living. Have you ever heard that "selling is a numbers game"? Sure, so have I. But you care about getting this sale... today. I wrote this book for you. The vast majority of books on selling are written by people who have never sold anything except books. I sell advertising to small business owners, just like you do. I've also bought lots of advertising for a retail store I own. I'll tell you the inside secrets of how to sell advertising by knowing how advertising buyers think. How do you answer objections that you are getting every day, right now? It's all here. Go to the picture of the book and click "Click To Look Inside". I'll see you on the inside. Claude.

The Psychology of Selling and Advertising

Author : Edward Kellogg Strong
Publisher : Unknown
Page : 488 pages
File Size : 45,7 Mb
Release : 1925
Category : Advertising
ISBN : UOM:39015021085074

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The Psychology of Selling and Advertising by Edward Kellogg Strong Pdf

Advertising & Selling Magazine

Author : Anonim
Publisher : Unknown
Page : 1122 pages
File Size : 47,6 Mb
Release : 1921
Category : Advertising
ISBN : OSU:32435056960123

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Advertising & Selling Magazine by Anonim Pdf

Media Selling

Author : Charles Warner,William Lederer,Brian Moroz
Publisher : John Wiley & Sons
Page : 576 pages
File Size : 49,8 Mb
Release : 2020-08-04
Category : Social Science
ISBN : 9781119477396

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Media Selling by Charles Warner,William Lederer,Brian Moroz Pdf

The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Retail Advertising and Selling

Author : S. Roland Hall
Publisher : Unknown
Page : 608 pages
File Size : 41,5 Mb
Release : 1924
Category : Advertising
ISBN : UCAL:$B265220

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Retail Advertising and Selling by S. Roland Hall Pdf

Advertising & Selling

Author : Anonim
Publisher : Unknown
Page : 880 pages
File Size : 44,7 Mb
Release : 1948
Category : Advertising
ISBN : MINN:31951001908189S

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Advertising & Selling by Anonim Pdf

How to Sell Anything to Anybody

Author : Joe Girard
Publisher : Simon and Schuster
Page : 196 pages
File Size : 51,8 Mb
Release : 2006-02-07
Category : Business & Economics
ISBN : 9780743273961

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How to Sell Anything to Anybody by Joe Girard Pdf

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Psychology of Selling

Author : Brian Tracy
Publisher : Netlingo, Incorporated
Page : 128 pages
File Size : 40,7 Mb
Release : 1988-08-01
Category : Electronic
ISBN : 1555252427

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Psychology of Selling by Brian Tracy Pdf

The author explains what makes products and services sell and what techniques the listener can use to actually increase his or her volume of sales with more than 50 practical tips.

Selling Themselves

Author : Russell Johnston,Russell Todd Johnston,Russell E Johnston, Jr.
Publisher : University of Toronto Press
Page : 364 pages
File Size : 45,8 Mb
Release : 2001-01-01
Category : History
ISBN : 9780802044952

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Selling Themselves by Russell Johnston,Russell Todd Johnston,Russell E Johnston, Jr. Pdf

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.

Selling the Dream

Author : John M. Hood
Publisher : Bloomsbury Publishing USA
Page : 269 pages
File Size : 50,8 Mb
Release : 2005-10-30
Category : Business & Economics
ISBN : 9780313036873

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Selling the Dream by John M. Hood Pdf

The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.

Promotion

Author : Richard E. Stanley
Publisher : Prentice Hall
Page : 426 pages
File Size : 42,9 Mb
Release : 1982
Category : Business & Economics
ISBN : 0137308957

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Promotion by Richard E. Stanley Pdf

The New Psychology of Selling and Advertising

Author : Henry Charles Link
Publisher : Unknown
Page : 328 pages
File Size : 41,5 Mb
Release : 1932
Category : Advertising
ISBN : UCAL:$B37845

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The New Psychology of Selling and Advertising by Henry Charles Link Pdf

Above all, the methods given are such as will stand analysis not only by experienced sales managers and advertisers, but by the competent psychologist of the modern school. Instead of following the traditional titles or classifications in the field of selling and marketing, represented by methods of selling that differ mechanically, the logic of this book is based entirely on the theme, discovering and measuring consumer demand. Its material is presented, therefore, in terms of the five major channels through which contacts with consumers are established, namely: Salesmen, Retailers and Dealers, Sales Compilations, Market Surveys, and Advertising. All of the chapters fall under one of these headings and the methods described deal with the use of these contacts as a means of increasing sales, planning sales, and predicting the sales of new products.

Advertising

Author : John Lee Mahin
Publisher : Unknown
Page : 298 pages
File Size : 52,8 Mb
Release : 1991
Category : Advertising
ISBN : OCLC:1235530961

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Advertising by John Lee Mahin Pdf