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Author : United States. Foreign and Domestic Commerce Bureau
Publisher : Unknown
Page : 14 pages
File Size : 53,6 Mb
Release : 1948
Category : Electronic
ISBN : MINN:31951D03300826W
Author : Monle Lee,Carla Johnson
Publisher : Routledge
Page : 452 pages
File Size : 46,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 9780789022998
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Author : Roland Moeller
Publisher : GRIN Verlag
Page : 23 pages
File Size : 46,8 Mb
Release : 2021-03-09
Category : Business & Economics
ISBN : 9783346359209
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bayreuth (Lehrstuhl für BWL III: Marketing & Konsumentenverhalten), course: Seminararbeit zur Spezialisierung Marketing, language: English, abstract: This paper deals with advertisement effectiveness and how it can be measured. Advertisements have to be well created by companies to target their audience. How can this be accomplished? Also, is there a possibility to measure the effectiveness of such ads? What are the measures for effective advertisements? The paper gives suggestions which measures should be picked and an overview of those. This is followed by recent research and different points of view from scholars on this topic. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is discussed since decades with constantly new developments and updates due to researchers. Through this process many new views on different measures emerged making it more and more complex for advertisers by considering which advertisement will generate the most profit. Since then, marketing science has created many good models which will be presented in this paper. Do you want to experience a 100 meter bungee jump? Or a tremendously fast race in a formula 1 sports car? Do you prefer a survival march through a tropical forest after paragliding down a mountain? These extraordinary adventures are sold as services by companies like Jochen Schweizer. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is being discussed since decades with constantly new developments and updates due to researchers.
Author : J. Armstrong
Publisher : Springer
Page : 388 pages
File Size : 53,9 Mb
Release : 2010-05-26
Category : Business & Economics
ISBN : 9780230285804
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Author : Charles J. Dirksen,Arthur Kroeger
Publisher : McGraw-Hill/Irwin
Page : 688 pages
File Size : 52,7 Mb
Release : 1973
Category : Advertising
ISBN : UOM:39076005831180
Author : Advertising Federation of America. Bureau of Research and Education
Publisher : Unknown
Page : 96 pages
File Size : 42,7 Mb
Release : 1960
Category : Distributive education
ISBN : STANFORD:36105047615443
Author : Rakesh V. Vohra,Lakshman Krishnamurthi
Publisher : Cambridge University Press
Page : 261 pages
File Size : 54,8 Mb
Release : 2012-03-05
Category : Business & Economics
ISBN : 9781107010659
"Many businesses focus on driving volume or reducing costs rather than increasing price under the mistaken belief they have greater control over volume and costs than price. Yet, a 1% increase in price (holding volume fixed) has a greater impact on operating profit than a 1% increase in volume or a 1% decrease in cost. By not seizing the initiative on price, businesses abrogate decisions about price to competitors, customers, and the channel. A careful analysis and understanding of those same actors could help them price in a more profitable manner. Hence, this book, which is designed to communicate the fundamental principles of pricing. In marked contrast to other books on pricing, this one is based on economic theory. This is not to deny the value to be had from looking at pricing through other lenses. It is simply that these other lenses do not yet provide a systematic and organized way to think about pricing. Economic theory does. Its power is not in the provision of to-do lists or the Gradgrind-like accumulation of facts.8 Rather, it is in generating the right questions to be asked. Both our own experiences and that related to us by our students who have taken our classes has confirmed us in this view. A second point of contrast with other treatments of pricing is that we convey principles through stylized examples rather than anecdotes"--Provided by publisher.
Author : Jeffrey C. Stark,Mike Thornton,Phillip Nolte
Publisher : Springer Nature
Page : 633 pages
File Size : 52,6 Mb
Release : 2020-04-27
Category : Science
ISBN : 9783030391577
This comprehensive guide to potato production systems management contains 20 chapters and more than 350 color photographs. Beginning with the history of potato culture, it spans all aspects of potato production, pest and planting management, storage, and marketing. Written by a team of over 35 scientists from North America, this book offers updated research-based information and serves as a unique, valuable tool for researchers, extension specialists, students, and farm managers. More than a description of principles, it contains practical analytical tools, charts, and methods to create guidelines for best production practices and cost estimates. Some key areas include: Potato Growth and Development, Potato Variety Selection and Management, Seed and Planting Management, Seed Production and Certification, Field Selection, Crop Rotation, and Soil Management, Integrated Pest Management for Potatoes, Potato Nutrient Management, Irrigation Management, Tuber Quality, Economics and Marketing, Production Costs, among others. Potato Production Systems should be a valuable reference for successful culture of the "noble tuber."
Author : Fred Emerson Clark
Publisher : Unknown
Page : 590 pages
File Size : 42,8 Mb
Release : 1922
Category : Marketing
ISBN : UCAL:$B78409
Author : Gerald Bertram Wadsworth
Publisher : Unknown
Page : 364 pages
File Size : 55,8 Mb
Release : 1911
Category : Advertising
ISBN : UCAL:$B95621
Author : Adrian Palmer
Publisher : Unknown
Page : 0 pages
File Size : 40,7 Mb
Release : 2011
Category : Marketing
ISBN : 0077129512
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition.... *Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction. *More on social networking sites and mobile internet *Focus on how the credit crunch impacts services marketing *Emphasis on ecological issues and their implications for marketing services
Author : Jan W. Wiktor,Katarzyna Sanak-Kosmowska
Publisher : Routledge
Page : 230 pages
File Size : 49,9 Mb
Release : 2021-09-30
Category : Business & Economics
ISBN : 9781000454031
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. The theoretical framework presented is based on issues related to online advertising, information asymmetry, and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies’ moral hazard strategies and their consequences – e-consumers’ adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation? Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology, and ethics.
Author : Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone
Publisher : Pearson Australia
Page : 577 pages
File Size : 47,6 Mb
Release : 2014-08-01
Category : Business & Economics
ISBN : 9781486009053
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Author : Fred Emerson Clark,Carrie Patton Clark
Publisher : Unknown
Page : 890 pages
File Size : 43,9 Mb
Release : 1942
Category : Marketing
ISBN : MINN:31951002179692K
Author : John Mutunga
Publisher : GRIN Verlag
Page : 22 pages
File Size : 41,7 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 9783656604907
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Leeds, language: English, abstract: According to Philip Kotler, Marketing is a social and managerial process by which certain groups or individuals get what they need or want through the exchange of goods or services. Johnson, Schools, & Whittington believe marketing is the implementation of activities that can help a company to the goals it has set itself, and can anticipate the wishes of consumers and develop products or services fit for the market. The Marketing is the activity performed in the trade. It is exchange or trade that applies when a person wants to buy a product and instead delivers a lot of money imposed. The marketing has been invented to meet the needs of the market in exchange for benefits for companies that use it to develop. This tool definitely is strictly necessary to achieve success in the markets. It is said that marketing is a social and managerial process that involved a group of people, with their concerns and needs. It needs a certain number of elements such as the organization, implementation and control for efficient development of activities.