Advertising Imc

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Advertising & IMC

Sandra Ernst Moriarty,Nancy Mitchell,William D. Wells
Advertising IMC Book PDF

Author : Sandra Ernst Moriarty,Nancy Mitchell,William D. Wells
Publisher : Unknown
Page : 669 pages
File Size : 47,8 Mb
Release : 2014-04-03
Category : Advertising
ISBN : 1292017392

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Advertising & IMC by Sandra Ernst Moriarty,Nancy Mitchell,William D. Wells Pdf

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Advertising & IMC: Principles and Practice, Global Edition

Sandra Moriarty,Nancy Mitchell,Charles Wood,William D. Wells
Advertising IMC Principles and Practice Global Edition Book PDF

Author : Sandra Moriarty,Nancy Mitchell,Charles Wood,William D. Wells
Publisher : Pearson Higher Ed
Page : 666 pages
File Size : 42,6 Mb
Release : 2018-10-24
Category : Business & Economics
ISBN : 9781292262147

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Advertising & IMC: Principles and Practice, Global Edition by Sandra Moriarty,Nancy Mitchell,Charles Wood,William D. Wells Pdf

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.

Principles of Advertising & IMC

Tom Duncan
Principles of Advertising IMC Book PDF

Author : Tom Duncan
Publisher : Irwin/McGraw-Hill
Page : 774 pages
File Size : 44,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 0072537744

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Principles of Advertising & IMC by Tom Duncan Pdf

Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.

Integrated Marketing Communication

Jerome M. Juska
Integrated Marketing Communication Book PDF

Author : Jerome M. Juska
Publisher : Routledge
Page : 339 pages
File Size : 46,6 Mb
Release : 2017-10-02
Category : Business & Economics
ISBN : 9781315526799

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Integrated Marketing Communication by Jerome M. Juska Pdf

This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.

Integrated Marketing Communications

Philip J. Kitchen,Patrick de Pelsmacker
Integrated Marketing Communications Book PDF

Author : Philip J. Kitchen,Patrick de Pelsmacker
Publisher : Psychology Press
Page : 216 pages
File Size : 54,7 Mb
Release : 2004
Category : Business & Economics
ISBN : 0415314208

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Integrated Marketing Communications by Philip J. Kitchen,Patrick de Pelsmacker Pdf

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

The Evolution of Integrated Marketing Communications

Don Schultz,Charles Patti,Philip Kitchen
The Evolution of Integrated Marketing Communications Book PDF

Author : Don Schultz,Charles Patti,Philip Kitchen
Publisher : Routledge
Page : 143 pages
File Size : 41,5 Mb
Release : 2013-12-16
Category : Business & Economics
ISBN : 9781317979616

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The Evolution of Integrated Marketing Communications by Don Schultz,Charles Patti,Philip Kitchen Pdf

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Advertising & IMC

Sandra Moriarty,Nancy D Mitchell,William D. Wells
Advertising IMC Book PDF

Author : Sandra Moriarty,Nancy D Mitchell,William D. Wells
Publisher : Pearson Higher Ed
Page : 686 pages
File Size : 46,9 Mb
Release : 2011-11-21
Category : Business & Economics
ISBN : 9780132998208

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Advertising & IMC by Sandra Moriarty,Nancy D Mitchell,William D. Wells Pdf

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. An accessible and well-written approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Advertising and IMC

Sandra Moriarty,Nancy Mitchell,William D. Wells
Advertising and IMC Book PDF

Author : Sandra Moriarty,Nancy Mitchell,William D. Wells
Publisher : Pearson College Division
Page : 688 pages
File Size : 42,8 Mb
Release : 2014-04-17
Category : Business & Economics
ISBN : 0133849643

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Advertising and IMC by Sandra Moriarty,Nancy Mitchell,William D. Wells Pdf

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE "For introductory courses in advertising." An accessible, well-written, and student-friendly approach to advertising." ""Advertising "tracks the changes in today's dynamic world of media and marketing communication--as well as the implications of these changes to traditional practice--and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for "Advertising "is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication--multi-platform, as well as multimedia-- and the discussion is embedded seamlessly throughout the book. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. 0133763536 / 9780133763539 Advertising & IMC: Principles and Practice Plus NEW MyMarketLab with Pearson eText -- Access Card Package Package consists of 0133506886 / 9780133506884 Advertising & IMC: Principles and Practice 0133575950 / 9780133575958 NEW MyMarketingLab with Pearson eText - Access Card - for Advertising

Integrated Marketing Communication

Jerry Kliatchko
Integrated Marketing Communication Book PDF

Author : Jerry Kliatchko
Publisher : Cambridge Scholars Publishing
Page : 135 pages
File Size : 42,5 Mb
Release : 2019-10-29
Category : Social Science
ISBN : 9781527542396

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Integrated Marketing Communication by Jerry Kliatchko Pdf

This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.

Strategic Integrated Marketing Communications

Larry Percy
Strategic Integrated Marketing Communications Book PDF

Author : Larry Percy
Publisher : Routledge
Page : 335 pages
File Size : 48,8 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781136776205

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Strategic Integrated Marketing Communications by Larry Percy Pdf

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes

Advertising Account Planning

Larry D. Kelley,Donald W. Jugenheimer
Advertising Account Planning Book PDF

Author : Larry D. Kelley,Donald W. Jugenheimer
Publisher : M.E. Sharpe
Page : 225 pages
File Size : 48,6 Mb
Release : 2010-10-14
Category : Business & Economics
ISBN : 9780765628770

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Advertising Account Planning by Larry D. Kelley,Donald W. Jugenheimer Pdf

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success. This edition includes expanded coverage of the role of advertising in the overall marketing process (segmentation, positioning, and brand personality). Its campaign-oriented approach provides new discussion of how to identify the "big idea" and tie it into campaign execution, and how account planning impacts the overall IMC campaign, including media, PR, and digital marketing.

Advertising Account Planning

Larry Kelley
Advertising Account Planning Book PDF

Author : Larry Kelley
Publisher : Routledge
Page : 263 pages
File Size : 51,9 Mb
Release : 2015-02-11
Category : Business & Economics
ISBN : 9781317507437

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Advertising Account Planning by Larry Kelley Pdf

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Integrated Marketing Communication

Robyn Blakeman
Integrated Marketing Communication Book PDF

Author : Robyn Blakeman
Publisher : Rowman & Littlefield
Page : 368 pages
File Size : 52,6 Mb
Release : 2018-02-01
Category : Business & Economics
ISBN : 9781538101063

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Integrated Marketing Communication by Robyn Blakeman Pdf

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

The Entrepreneur's Guide to Advertising

James R. Ogden,Scott Rarick
The Entrepreneur s Guide to Advertising Book PDF

Author : James R. Ogden,Scott Rarick
Publisher : Bloomsbury Publishing USA
Page : 145 pages
File Size : 45,7 Mb
Release : 2009-12-22
Category : Business & Economics
ISBN : 9780313365836

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The Entrepreneur's Guide to Advertising by James R. Ogden,Scott Rarick Pdf

Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.

The Bare Bones Introduction to Integrated Marketing Communication

Robyn Blakeman
The Bare Bones Introduction to Integrated Marketing Communication Book PDF

Author : Robyn Blakeman
Publisher : Rowman & Littlefield Publishers
Page : 312 pages
File Size : 46,8 Mb
Release : 2008-12-16
Category : Business & Economics
ISBN : 9780742571198

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The Bare Bones Introduction to Integrated Marketing Communication by Robyn Blakeman Pdf

Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cultural norms, making accurate targeting, media selection, and consistency of message more critical than ever before. Marketing and advertising are no longer separate entities-they are the results of all parts working as a cohesive whole. Integrated marketing communicates using one tone-of-voice or message that is successfully delivered through multiple media and disciplines. The Bare Bones Introduction to Integrated Marketing Communication is an in-depth yet concise discussion of the business and structure of integrated marketing communication. This brief, inexpensive text focuses exclusively on introductory issues concerning IMC as both a communication device and as a profession. Robyn Blakeman's step-by-step approach offers an extensive and exclusive look into how agencies work, the areas of specialization that make up IMC, how advertising affects our lives, and the diverse arsenal of media options that give IMC its visual/verbal voice. Both integrated marketing and varied media vehicles are dissected-one topic at a time-creating an invaluable reference tool that students, professors, and small business people alike will refer to time and again for information on the field of advertising/integrated marketing communication.