Author : Sandra Ernst Moriarty,Nancy Mitchell,William D. Wells
Publisher : Unknown
Page : 669 pages
File Size : 43,6 Mb
Release : 2014-04-03
Category : Advertising
ISBN : 1292017392
Advertising & IMC by Sandra Ernst Moriarty,Nancy Mitchell,William D. Wells Pdf
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.