Advertising Imc Principles And Practice Global Edition

Author : Sandra Moriarty,Nancy Mitchell,Charles Wood,William D. Wells
Publisher : Pearson Higher Ed
Page : 666 pages
File Size : 47,9 Mb
Release : 2018-10-24
Category : Business & Economics
ISBN : 9781292262147

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Advertising & IMC: Principles and Practice, Global Edition by Sandra Moriarty,Nancy Mitchell,Charles Wood,William D. Wells Pdf

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.

Author : Sandra Moriarty,Nancy D Mitchell,William D. Wells
Publisher : Pearson Higher Ed
Page : 674 pages
File Size : 53,6 Mb
Release : 2015-04-17
Category : Business & Economics
ISBN : 9781292019956

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eBook Instant Access – for Advertising & IMC: Principles and Practice, Global Edition by Sandra Moriarty,Nancy D Mitchell,William D. Wells Pdf

For introductory courses in advertising Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Author : Sandra Ernst Moriarty,Nancy Mitchell,William D. Wells
Publisher : Unknown
Page : 669 pages
File Size : 45,5 Mb
Release : 2014-04-03
Category : Advertising
ISBN : 1292017392

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Advertising & IMC by Sandra Ernst Moriarty,Nancy Mitchell,William D. Wells Pdf

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Author : Sandra Ernst Moriarty,Nancy Mitchell,William Wells
Publisher : Pearson/Education
Page : 685 pages
File Size : 43,7 Mb
Release : 2011-05
Category : Advertising
ISBN : 0273754513

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Advertising and IMC by Sandra Ernst Moriarty,Nancy Mitchell,William Wells Pdf

For introductory courses in advertising. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Author : Sandra Moriarty,Nancy Mitchell,William D. Wells
Publisher : Unknown
Page : 672 pages
File Size : 52,9 Mb
Release : 2018-01-12
Category : Advertising
ISBN : 0134480430

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Advertising and IMC by Sandra Moriarty,Nancy Mitchell,William D. Wells Pdf

Revised edition of Advertising & IMC, [2015]

Author : Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone
Publisher : Pearson Australia
Page : 577 pages
File Size : 53,6 Mb
Release : 2014-08-01
Category : Business & Economics
ISBN : 9781486009053

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Advertising: Principles and Practice by Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone Pdf

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Author : Sandra Moriarty,Nancy Mitchell,William Wells
Publisher : Unknown
Page : 0 pages
File Size : 45,6 Mb
Release : 2011-05-16
Category : Electronic
ISBN : 0273752928

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Advertising Principles and Practices by Sandra Moriarty,Nancy Mitchell,William Wells Pdf

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication--as well as the implications of these changes to traditional practice--and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Author : Sandra Moriarty,Nancy Mitchell,William Wells
Publisher : Pearson Higher Ed
Page : 686 pages
File Size : 45,7 Mb
Release : 2013-11-06
Category : Business & Economics
ISBN : 9781447930228

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Advertising Principles & Practices: Global Edition by Sandra Moriarty,Nancy Mitchell,William Wells Pdf

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Author : Lawrence Ang
Publisher : Cambridge University Press
Page : 529 pages
File Size : 52,5 Mb
Release : 2021-02-23
Category : Business & Economics
ISBN : 9781108703116

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Principles of Integrated Marketing Communications by Lawrence Ang Pdf

Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.

Author : Sandra Moriarty,Nancy Mitchell,William D. Wells
Publisher : Prentice Hall
Page : 0 pages
File Size : 40,6 Mb
Release : 2014-01-07
Category : Advertising
ISBN : 0133547906

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Advertising and IMC by Sandra Moriarty,Nancy Mitchell,William D. Wells Pdf

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams--resulting in better performance in the course--and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience--for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication-multi-platform, as well as multimedia- and the discussion is embedded seamlessly throughout the book. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Author : Sandra Moriarty,Nancy Mitchell,Charles Wood,William Wells
Publisher : Pearson
Page : 0 pages
File Size : 46,7 Mb
Release : 2018-01-12
Category : Electronic
ISBN : 0134481682

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Advertising and IMC by Sandra Moriarty,Nancy Mitchell,Charles Wood,William Wells Pdf

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab(TM) or Mastering(TM), several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they're prepared to deal with the latest industry practices in their future careers. Also available with MyLab Marketing MyLab(TM) is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Optional: one sentence for discipline-specific benefit can go here. NOTE: You are purchasing a standalone product; MyLab(TM) Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134830121 / 9780134830124 Advertising & IMC: Principles and Practice, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package, 11/e Package consists of: 0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice 0134481682 / 9780134481685 Advertising& IMC: Principles and Practice, Student Value Edition

Author : Monle Lee,Carla Johnson
Publisher : Routledge
Page : 452 pages
File Size : 41,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 9780789022998

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Principles of Advertising by Monle Lee,Carla Johnson Pdf

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Author : Sandra Moriarty
Publisher : Createspace Independent Publishing Platform
Page : 368 pages
File Size : 52,8 Mb
Release : 2017-08-07
Category : Electronic
ISBN : 1974052214

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Advertising & Imc by Sandra Moriarty Pdf

Advertising & IMC: Principles and Practice By Sandra Moriarty

Author : Sandra Ernst Moriarty,Nancy Mitchell,Charles Wood,William Wells
Publisher : Unknown
Page : 395 pages
File Size : 44,8 Mb
Release : 2021
Category : Advertising
ISBN : 7300289029

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Advertising & IMC by Sandra Ernst Moriarty,Nancy Mitchell,Charles Wood,William Wells Pdf

Author : Sandra Ernst Moriarty,William Wells,Nancy Mitchell
Publisher : Prentice Hall
Page : 686 pages
File Size : 48,8 Mb
Release : 2009
Category : Advertising
ISBN : 0135009383

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Advertising by Sandra Ernst Moriarty,William Wells,Nancy Mitchell Pdf

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.