Author : Lawrence Ang
Publisher : Cambridge University Press
Page : 529 pages
File Size : 42,9 Mb
Release : 2021-02-23
Category : Business & Economics
ISBN : 9781108703116
Principles of Integrated Marketing Communications by Lawrence Ang Pdf
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.