Advertising In Practice

Author : Adrian Mackay
Publisher : Routledge
Page : 400 pages
File Size : 55,5 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136372469

Get Book

Practice of Advertising by Adrian Mackay Pdf

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Author : Kate S. Kurtin
Publisher : Cognella Academic Publishing
Page : 128 pages
File Size : 54,9 Mb
Release : 2021-04-17
Category : Electronic
ISBN : 1793554099

Get Book

Advertising in Practice by Kate S. Kurtin Pdf

Advertising in Practice chronicles the stories of 10 advertising professionals and how they began their careers within the industry. The narratives underscore the diverse nature of the advertising field and the myriad career options that are available to students. Each chapter represents a guest lecture from a qualified, talented, and unique member of the advertising community. Readers learn about each professional's particular education path, training, misunderstandings, common pitfalls, and best practices. The chapters address foundations, strategy, tactics, and contexts of advertising based on the author's own experiences and in the author's own words. Most importantly, each chapter takes the reader through a case study from the author's career and emphasizes the ways in which they think, exposing readers to the unique mindset, passion, and drive that is required to succeed within the advertising field. Designed to help students envision their future careers, Advertising in Practice is an ideal resource for courses in advertising, public relations, marketing, and communication.

Author : Sandra Ernst Moriarty,Nancy Mitchell,William D. Wells
Publisher : Unknown
Page : 669 pages
File Size : 45,6 Mb
Release : 2014-04-03
Category : Advertising
ISBN : 1292017392

Get Book

Advertising & IMC by Sandra Ernst Moriarty,Nancy Mitchell,William D. Wells Pdf

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Author : Sandra E. Moriarty
Publisher : Prentice Hall
Page : 456 pages
File Size : 54,9 Mb
Release : 1991
Category : Advertising
ISBN : PSU:000033018294

Get Book

Creative Advertising by Sandra E. Moriarty Pdf

A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it discusses the advertising process, media specifics and situations and decision.

Author : Timothy de Waal Malefyt,Robert J. Morais
Publisher : Routledge
Page : 193 pages
File Size : 51,5 Mb
Release : 2020-05-14
Category : Social Science
ISBN : 9781000189490

Get Book

Advertising and Anthropology by Timothy de Waal Malefyt,Robert J. Morais Pdf

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Author : Robert Crawford,Linda Brennan,Lukas Parker
Publisher : Routledge
Page : 270 pages
File Size : 49,9 Mb
Release : 2017-07-14
Category : Business & Economics
ISBN : 9781317421696

Get Book

Global Advertising Practice in a Borderless World by Robert Crawford,Linda Brennan,Lukas Parker Pdf

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

Author : Gupta Ruchi
Publisher : S. Chand Publishing
Page : 402 pages
File Size : 55,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9788121940016

Get Book

Advertising Principles and Practice by Gupta Ruchi Pdf

Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Author : Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury
Publisher : Routledge
Page : 260 pages
File Size : 47,8 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781134718924

Get Book

The Advertising Handbook by Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury Pdf

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Author : Fred K. Beard
Publisher : Rowman & Littlefield
Page : 224 pages
File Size : 52,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 0742554260

Get Book

Humor in the Advertising Business by Fred K. Beard Pdf

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

Author : Adrian Mackay
Publisher : Routledge
Page : 394 pages
File Size : 42,7 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136372452

Get Book

Practice of Advertising by Adrian Mackay Pdf

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Author : Norman Arthur Hart
Publisher : Unknown
Page : 287 pages
File Size : 51,7 Mb
Release : 1995
Category : Advertising
ISBN : OCLC:1109654263

Get Book

The Practice of Advertising by Norman Arthur Hart Pdf

Author : Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone
Publisher : Pearson Australia
Page : 577 pages
File Size : 53,8 Mb
Release : 2014-08-01
Category : Business & Economics
ISBN : 9781486009053

Get Book

Advertising: Principles and Practice by Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone Pdf

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Author : William Wells,John Burnett,Sandra Ernst Moriarty
Publisher : Prentice Hall
Page : 592 pages
File Size : 44,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 0131465600

Get Book

Advertising by William Wells,John Burnett,Sandra Ernst Moriarty Pdf

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

Author : Fred Beard
Publisher : Rowman & Littlefield
Page : 247 pages
File Size : 42,6 Mb
Release : 2020-07-06
Category : Language Arts & Disciplines
ISBN : 9781498560337

Get Book

Comparative Advertising by Fred Beard Pdf

From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States—and increasingly around the world—invest a great deal of time and money on ads and campaigns in which they directly identify their competitors or refer indirectly to “the other guys.” Yet business decision-makers and advertising creative professionals have long believed that creating successful comparative advertising can be extraordinarily difficult. Many have discovered that a strategic or tactical misstep can easily lead to a disaster, such as negative responses from consumers, a successful legal challenge from one or more competitors, or the escalation of hostilities into an ongoing and damaging comparative advertising war. Comparative Advertising: History, Theory, and Practice offers scholars interested in why many business decision-makers believe they can win our loyalty by running down a competitor—as well as anyone who plans, creates, or pays for advertising—a thorough and timely synthesis of the vast body of historical research, theory, and professional insights devoted to one of advertising’s most frequently debated message tactics. The overall goal of this book is to discover answers to a simple question: Why do so many advertisers often rely on a message tactic that research and professional experience confirms they frequently regret using?

Author : S. Roland Hall
Publisher : Unknown
Page : 712 pages
File Size : 53,6 Mb
Release : 1926
Category : Advertising
ISBN : UCAL:$B38247

Get Book

Theory and Practice of Advertising by S. Roland Hall Pdf