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Author : Edmond A. Bruneau
Publisher : Unknown
Page : 8 pages
File Size : 50,8 Mb
Release : 1988
Category : Radio advertising
ISBN : UIUC:30112049990564
Author : Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein
Publisher : CRC Press
Page : 351 pages
File Size : 55,8 Mb
Release : 2012-11-12
Category : Language Arts & Disciplines
ISBN : 9781136024825
Capture and Retain Your Media Audience!
Author : H. G. Knitel
Publisher : Unknown
Page : 52 pages
File Size : 50,6 Mb
Release : 1982
Category : Radio advertising
ISBN : UVA:X001625053
Author : Elizabeth J. Heighton,Don R. Cunningham
Publisher : Unknown
Page : 370 pages
File Size : 47,9 Mb
Release : 1976
Category : Business & Economics
ISBN : UOM:39015003599100
Author : Caroline Harsch
Publisher : GRIN Verlag
Page : 27 pages
File Size : 42,9 Mb
Release : 2018-08-27
Category : Business & Economics
ISBN : 9783668784642
Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Tubingen, language: English, abstract: Since people started to invent and sell products to others, advertising became more and more important as the diversity of products and brands grew. Advertisers use many different ways to convince their target audience to buy the product e.g. the wide variety of media such as TV, radio, Print or Internet. The first media used for advertising as we know it today were printed media such as bills, newspapers and magazines. As those media only attracted the eye of people, everybody was thrilled by the possibility the new invention radio offered: Advertisers were able to reach their target audience through their ears. Today radio doesn’t seem to be that startling anymore compared to inventions like TV or Internet. They both combine seeing and hearing and the Internet also allows users to become active themselves. Due to the widespread meaning that advertising is more effective reaching the eye of clients than only their ear, radio is used the least as an advertising medium. The opportunities radio offers, because it’s only made for the ear aren’t seen by advertisers and companies and over the years radio became the “Stiefkind der Werbung” (Goldhammer, 1998, p. 17). The little usage of radio as an advertising media is not adequate compared to the position it has for people, because in Germany is a nearly full supply of radios and most of the house-holds even own more than one radio. Because of that drawback the present essay focuses on the question why radio should be used more as an advertising media by pointing out the advantages it offers to advertisers, whereupon some pros only can be given by radio and not by any other media. For some background information the essay gives a short summary of the history of radio ad-vertising (chapter 2). Chapter 3 makes the difference between the usage of radio by publics and by advertisers clear. After that analysis chapter 4.1 describes some more advantages radio offers as an advertising medium besides the results of the Media-Analysis. On the basis of all those chapters some hints for a good commercial are given in chapter 4.2. Chapter 5 is about the effect radio commercials have on listeners. At first it’s explained how radio commercials are processed by the human brain, while chapter 5.2 to 5.4 interpret a research for the company DasÖrtliche to explain how radio Mono-Campaigns, strategies with a mixture between radio and TV, and campaigns with three different media work.
Author : Susan Tyler Eastman,Robert A. Klein,Douglas A. Ferguson
Publisher : Unknown
Page : 270 pages
File Size : 48,5 Mb
Release : 1999
Category : Broadcasting
ISBN : PSU:000043589005
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Author : Albert C. Book,Norman D. Cary
Publisher : NTC/Contemporary Publishing Company
Page : 156 pages
File Size : 54,7 Mb
Release : 1978
Category : Business & Economics
ISBN : STANFORD:36105128645285
Author : H.G. Knitel
Publisher : Unknown
Page : 0 pages
File Size : 53,9 Mb
Release : 1999
Category : Electronic
ISBN : OCLC:1431083849
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 280 pages
File Size : 48,9 Mb
Release : 1969
Category : Advertising
ISBN : UCAL:$B654804
Author : O. J. Firestone
Publisher : Ottawa, University of Ottawa Press
Page : 388 pages
File Size : 54,9 Mb
Release : 1966
Category : Business & Economics
ISBN : UCAL:B3977355
Author : Ward L. Quaal,James Anthony Brown
Publisher : Hastings House Book Publishers
Page : 484 pages
File Size : 48,5 Mb
Release : 1976
Category : Business & Economics
ISBN : UOM:39076005228049
Author : Warren B. Dygert
Publisher : Facsimiles-Garl
Page : 288 pages
File Size : 44,9 Mb
Release : 1985
Category : Business & Economics
ISBN : IND:30000029092248
Author : Leonard Mogel
Publisher : Leonard Mogel
Page : 356 pages
File Size : 53,9 Mb
Release : 2004
Category : Broadcasting
ISBN : 0823077306
This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
Author : Ed Shane
Publisher : CRC Press
Page : 488 pages
File Size : 41,6 Mb
Release : 1999-02-17
Category : Language Arts & Disciplines
ISBN : 9781136026263
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 302 pages
File Size : 48,9 Mb
Release : 1952
Category : Advertising
ISBN : LOC:00134402313
