Aesthetic Leadership In Luxury

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Aesthetic Leadership in Luxury

Dr Mahul Brahma
Aesthetic Leadership in Luxury Book PDF

Author : Dr Mahul Brahma
Publisher : Blue Rose Publishers
Page : 51 pages
File Size : 45,8 Mb
Release : 2023-05-23
Category : Education
ISBN : 8210379456XXX

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Aesthetic Leadership in Luxury by Dr Mahul Brahma Pdf

The book is a research-based manual for a CXO as well as an organisation to transform into an Aesthetic Leader. This book aims at understanding the origin and scope of aesthetic leadership and includes my lectures delivered in the United Kingdom. The book explores the uniqueness of businesses that are dependent on beauty, art, design and why these need unique leadership acumen wherein the leader himself or herself has to be an integral part of generating the competitive advantage – aesthetics. It also explores the strategic perspective of leading luxury brands with a certain finesse that only aesthetics can provide, especially while handling multi-billion-dollar ‘Quite Luxury’ with Aesthetes and Connoisseurs. It explains how an organisation needs to restructure itself towards creative- and aesthetic-centricity in luxury. The book explains the role of disruptors from technology space like Apple wherein design and aesthetic-obsessive behaviour of a true aesthetic leader Steve Jobs is the core competency for charging super premium, behaving just like a luxury brand. The book is a comprehensive narration of the story of aesthetic leadership in luxury along the various strategy contours of art, beauty, design, creativity and of course, aesthetics.

Brand Aesthetics

G. Mazzalovo
Brand Aesthetics Book PDF

Author : G. Mazzalovo
Publisher : Springer
Page : 169 pages
File Size : 54,6 Mb
Release : 2012-07-24
Category : Business & Economics
ISBN : 9781137025609

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Brand Aesthetics by G. Mazzalovo Pdf

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Bharat, A Luxe Story

Dr Mahul Brahma
Bharat A Luxe Story Book PDF

Author : Dr Mahul Brahma
Publisher : Blue Rose Publishers
Page : 77 pages
File Size : 40,7 Mb
Release : 2024-02-01
Category : Social Science
ISBN : 8210379456XXX

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Bharat, A Luxe Story by Dr Mahul Brahma Pdf

Bharat, A Luxe Story is an authoritative, research-based anthology of essays exploring various facets of luxury from the perspectives of Sociology, Philosophy, Anthropology, History, Politics, and Economics, revolving around India, that is Bharat, to find a deeper meaning of luxe beyond the myopic ‘price tag’ and towards democratisation of luxury. It is the 10th book of Professor Mahul Brahma launched in the UK, commemorating two decades of his journey as a luxury commentator and columnist. It captures the centuries-old love affair between Bharat and global luxury brands. From Cartier’s Patiala Necklace with 234.5 carat De Beers diamond to custom-made Louis Vuittons and Rolls Royces, Bharat has been the epicentre of branded luxury. The book traces the evolution of luxury in Bharat with the passage of time and change of perspective of Indians, redefining the mythic value of luxury. It traces the passage of Bharat, all set to become USD 10-trillion economy, from the dazzling loud luxury to new-age revolution of quiet luxury.

The Quiet Luxe

Dr Mahul Brahma
The Quiet Luxe Book PDF

Author : Dr Mahul Brahma
Publisher : Blue Rose Publishers
Page : 46 pages
File Size : 46,5 Mb
Release : 2023-12-02
Category : History
ISBN : 8210379456XXX

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The Quiet Luxe by Dr Mahul Brahma Pdf

The Quiet Luxe is an authoritative research-based manual for understanding the history and evolution of “quiet luxury” and includes lectures delivered in the Bath Business School in the United Kingdom. Quiet luxury is a minimalist approach to luxury and fashion that emphasizes timeless elegance, legacy, aesthetics, subliminal ego, and exclusivity. The book explores the uniqueness of luxury brands that are dependent on beauty, art, design and aesthetics. It deep dives into the strategic perspective of leading luxury brands, which cater to both “quiet luxury” and “loud luxury” consumers -- Aesthetes and Connoisseurs versus the Flaunters. The book traces the history of “loud luxury” from the days of the Maharajas to the Great Indian Aspiring Middle Class of today versus the rise of ego-driven “quiet luxury” with the New Maharajas, the Richie Rich, who only flaunt to those who can afford.

The Future of Luxury Brands

Annamma Joy
The Future of Luxury Brands Book PDF

Author : Annamma Joy
Publisher : Walter de Gruyter GmbH & Co KG
Page : 311 pages
File Size : 46,5 Mb
Release : 2022-02-07
Category : Business & Economics
ISBN : 9783110732757

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The Future of Luxury Brands by Annamma Joy Pdf

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

Luxury Talent Management

G. Auguste,M. Gutsatz
Luxury Talent Management Book PDF

Author : G. Auguste,M. Gutsatz
Publisher : Springer
Page : 324 pages
File Size : 40,8 Mb
Release : 2013-03-28
Category : Business & Economics
ISBN : 9781137270672

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Luxury Talent Management by G. Auguste,M. Gutsatz Pdf

The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world.

Meta-Luxury

M. Ricca,R. Robins
Meta Luxury Book PDF

Author : M. Ricca,R. Robins
Publisher : Springer
Page : 224 pages
File Size : 46,6 Mb
Release : 2012-04-26
Category : Business & Economics
ISBN : 9781137005663

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Meta-Luxury by M. Ricca,R. Robins Pdf

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

Aesthetic Intelligence

Pauline Brown
Aesthetic Intelligence Book PDF

Author : Pauline Brown
Publisher : HarperCollins
Page : 223 pages
File Size : 47,5 Mb
Release : 2019-11-26
Category : Business & Economics
ISBN : 9780062883315

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Aesthetic Intelligence by Pauline Brown Pdf

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

The Management of Luxury

Benjamin Berghaus,Günter Müller-Stewens,Sven Reinecke
The Management of Luxury Book PDF

Author : Benjamin Berghaus,Günter Müller-Stewens,Sven Reinecke
Publisher : Kogan Page Publishers
Page : 497 pages
File Size : 48,9 Mb
Release : 2018-06-03
Category : Business & Economics
ISBN : 9780749481810

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The Management of Luxury by Benjamin Berghaus,Günter Müller-Stewens,Sven Reinecke Pdf

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.

Brand Aesthetics

G. Mazzalovo
Brand Aesthetics Book PDF

Author : G. Mazzalovo
Publisher : Palgrave Macmillan
Page : 230 pages
File Size : 40,5 Mb
Release : 2012-07-24
Category : Business & Economics
ISBN : 0230336736

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Brand Aesthetics by G. Mazzalovo Pdf

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

Beautiful Bodies

Uroš Mati?
Beautiful Bodies Book PDF

Author : Uroš Mati?
Publisher : Oxbow Books
Page : 304 pages
File Size : 53,5 Mb
Release : 2022-03-15
Category : Social Science
ISBN : 9781789257731

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Beautiful Bodies by Uroš Mati? Pdf

This book explores the role of material culture in the formation of corporeal aesthetics and beauty ideals in different past societies and thus contributes to the cultural relativization of bodily aesthetics and related gender norms. The volume does not explore beauty for the sake of beauty, but extensively explores how it serves to form and keep gender norms in place. The concept of beauty has been a topic of interest for some time, yet it is only in recent times that archaeologists have begun to approach beauty as a culturally contingent and socially constructed phenomenon. Although archaeologists and ancient historians extensively dealt with gender, they dealt less with it in relation to beauty. The contributions in this volume deal with different intersections of gender and corporeal aesthetics by turning to rich archaeological, textual and iconographic data from ancient Sumer, Aegean Bronze Age, ancient Egypt, ancient Athens, Roman provinces, the Viking world and the Qajar Iran. Beauty thus moves away from a curiosity and surface of the body to an analytic concept for a better understanding of past and present societies.

Rethinking Luxury Fashion

Thomaï Serdari
Rethinking Luxury Fashion Book PDF

Author : Thomaï Serdari
Publisher : Springer Nature
Page : 191 pages
File Size : 52,6 Mb
Release : 2020-09-01
Category : Business & Economics
ISBN : 9783030453015

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Rethinking Luxury Fashion by Thomaï Serdari Pdf

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.

Leading with Aesthetics

Mahesh Daas
Leading with Aesthetics Book PDF

Author : Mahesh Daas
Publisher : Lexington Books
Page : 195 pages
File Size : 42,5 Mb
Release : 2015-07-16
Category : Education
ISBN : 9781498502504

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Leading with Aesthetics by Mahesh Daas Pdf

Leading with Aesthetics: The Transformational Leadership of Charles M. Vest at MIT examines the role of aesthetics, design, and architecture in organizational transformation and leadership, particularly in the context of academic institutions. Leadership has been thus far predominantly examined from the perspective of function (performance) and position in the organizational structure (such as a CEO or a president). Relatively little work has been done in studying leadership of academic institutions, let alone from the perspective of aesthetics, both of which this book aims to rectify. Although aesthetic dimension is important in any organizational context, it is particularly important for academic institutions. Leading with aesthetics would empower leaders in any organizational setting. Daas examines the aesthetic dimension of transformational leadership through an eclectic blend of lenses drawn from the fields of architecture, political science, organizational aesthetics, and organizational psychoanalysis. A detailed case study of the leadership of Charles Marstiller Vest (1941–2013), who served as the president of Massachusetts Institute of Technology for fourteen years between 1990 and 2004, illustrates the importance of the aesthetic dimension in leadership and organizational change.

CSR, Sustainability, and Leadership

Gabriel Eweje,Ralph Bathurst
CSR Sustainability and Leadership Book PDF

Author : Gabriel Eweje,Ralph Bathurst
Publisher : Routledge
Page : 253 pages
File Size : 52,8 Mb
Release : 2017-02-10
Category : Business & Economics
ISBN : 9781315525952

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CSR, Sustainability, and Leadership by Gabriel Eweje,Ralph Bathurst Pdf

With the acceptance of CSR and Sustainability as important business performance indicators, it is timely now to assess the impact that leadership has on the development of these processes. CSR, Sustainability, and Leadership seeks to explore the integration of these three elements through an examination of concerns and trends in contemporary organisations. The authors discuss empirical and theoretical studies which focus on processes and practices which inform the field. Organisations wish not only to participate in responsible behaviour, but also actively lead within their local environments. However, businesses are failing in their execution of CSR because of ineffective leadership. Business leaders are central to an organisation’s purpose in the world and this book will inform a robust discussion about social issues which are pressing to scholars, policymakers, not-for-profit organisations and students.

The Aesthetic Dimensions of Educational Administration & Leadership

Eugenie A. Samier,Richard Bates
The Aesthetic Dimensions of Educational Administration Leadership Book PDF

Author : Eugenie A. Samier,Richard Bates
Publisher : Routledge
Page : 241 pages
File Size : 54,5 Mb
Release : 2006-11-22
Category : Education
ISBN : 9781134200733

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The Aesthetic Dimensions of Educational Administration & Leadership by Eugenie A. Samier,Richard Bates Pdf

The question of aesthetics as a theoretical framework for thinking about modern leadership issues in educational settings is an emergent area of inquiry that is receiving considerable attention. There is a growing sense that the mechanistic approach to leadership, which has been widely encouraged over the last ten years, is sterile and that a more philosophical approach is now required. This approach is covered here, taking into account the importance of aesthetics on all aspects of the administrative and leadership world: the ways ideas and ideals are created, how their expression is conveyed, the impact they have on interpersonal relationships and the organisational environment that carries and reinforces them and the moral boundaries or limits that can be established or exceeded. While presenting a significant departure from conventional studies in the field, the international contributors reflect a continuity of thought on administrative and leadership authority, from the writings of Plato through to current theory.