Agile Manager S Guide To Customer Focused Selling

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Agile Manager's Guide to Customer-Focused Selling

Author : Len D'Innocenzo,Jack Cullen
Publisher : Velocity Business Publishing
Page : 132 pages
File Size : 54,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 1580990215

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Agile Manager's Guide to Customer-Focused Selling by Len D'Innocenzo,Jack Cullen Pdf

The best salespeople provide solutions that build trust and credibility, rather than relying on tricks and manipulation. This guide explains how to create that trust, as well as how to conduct customer-focused interviews, deliver outstanding proposals, handle objections, and negotiate win-win agreements. A focus on "buying" the salesperson rather than the product sets this book apart.

The New Rules of Sales and Service

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 304 pages
File Size : 41,8 Mb
Release : 2016-06-14
Category : Business & Economics
ISBN : 9781119272434

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The New Rules of Sales and Service by David Meerman Scott Pdf

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.

Agile Selling

Author : Jill Konrath
Publisher : Penguin
Page : 272 pages
File Size : 47,5 Mb
Release : 2014-05-29
Category : Business & Economics
ISBN : 9780698155596

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Agile Selling by Jill Konrath Pdf

Sales expert Jill Konrath offers powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. This rapid change is often overwhelming, and sellers face an intense pressure from their bosses to deliver immediate results. Their livelihoods are totally dependent on their ability to get up to speed quickly. Sales guru Jill Konrath offers both new and experienced salespeople a plan for rapidly absorbing new information and mastering new skills by becoming agile sellers. Readers will learn the mindsets, learning strategies and habits that they can use in crazy-busy times to start strong and stay nimble. From time management tools to personal motivation, creativity, and gamification strategies, Konrath teaches sellers how to get more done in less time, regardless of the environment. To succeed in today's sales world, having go-to systems for rapid information and skill acquisition isn't only useful, but absolutely required. Konrath focuses on the meta-skills that will get sellers to high levels of sales and proficiency - and ultimately mastery - much faster than their usual methods. Readers who loved the no-nonsense advice in SNAP Selling and Selling to Big Companies will find Agile Selling equally valuable.

The Agile Manager's Guide to Effective Performance Appraisals

Author : Rebecca M. Saunders
Publisher : Velocity Business Publishing
Page : 128 pages
File Size : 47,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 1580990207

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The Agile Manager's Guide to Effective Performance Appraisals by Rebecca M. Saunders Pdf

The appraisal system outlined in this book can help managers to effectively and fairly evaluate employees. Managers will be able to create a system that will set useful objectives, document employee performance, administer appraisal meetings with a minimum of stress, assess poor performers in a constructive way, and stay within legally defendable boundaries. This appraisal method provides a firm foundation for managers that can relieve the pressure of decisions about pay raises, promotions, transfers, or terminations.

The Art of Agile Product Ownership

Author : Allan Kelly
Publisher : Apress
Page : 168 pages
File Size : 50,6 Mb
Release : 2019-09-27
Category : Business & Economics
ISBN : 9781484251683

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The Art of Agile Product Ownership by Allan Kelly Pdf

Every product owner faces a complex and unique set of challenges within their team. This provides each individual the opportunity to fill the role with different ambitions, skills, and insights. Your product ownership journey can take a variety of paths, and The Art of Agile Product Ownership is here to be your guide. Author Allan Kelly, who delivers Agile training courses to major companies, pulls from his experience to help you discover what it takes to be a successful product owner. You will learn how you need to define your role within a team and how you can best incorporate ownership with strategy. With the Agile method, time is the key factor, and after using the lessons from this book you will confidently be able to synthesize features, functionality, and scope against delivery. You will find out how other team members such as the UX designer and business analyst can support and enhance your role as product owner, and how every type of company structure can adapt for optimal agility. The Art of Agile Product Ownership is a beacon for current product owners, programmers who are ready to take the next step towards ownership, and analysts transitioning into the product space. This book helps you determine for yourself the best way to fill the product owner role so that you utilize your unique combination of skills. Product ownership is central to a successful Agile team, and after reading this book, you will be more than ready for the challenge. What You Will LearnExplores activities the product owner needs to do in order to write good and valuable user storiesIdentifies skills product owners can learn from product managers and business analystsDemonstrates how to make decisions based on business and customer demand rather than technical needs and feasibility Who This Book Is ForThis is a book for anyone becoming a product owner: developers and programmers, who, after some years at the code-face, are ready to step up to the next stage to own the product that they have been coding. Business Analysts and Product Managers who see themselves transitioning into the a product owner role will find value in this book in understanding their new role and how the work is the same and how it is different

Mastering Agile Project Management

Author : Morgan Carter
Publisher : Enlighten Publications
Page : 601 pages
File Size : 53,9 Mb
Release : 2023-11-24
Category : Architecture
ISBN : 8210379456XXX

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Mastering Agile Project Management by Morgan Carter Pdf

Unlock APMG Certification and Agile Mastery: Your All-in-One Guide to Acing the Exams and Leading Agile Projects with Confidence! In the flux of today’s fast-paced and ever-changing project environments, agility in management has transcended from being a mere methodology to a vital skill. Introducing "Mastering Agile Project Management: Your Key to Excelling at the APMG Foundation and Practitioner Exams with Confidence!", a masterful creation by Morgan Carter, designed to be your steadfast companion through your journey towards agility in project management. 📘 Discover a Universe of Agile Knowledge Explore the essentials, principles, and advanced tenets of Agile Project Management and DSDM. Unravel the intricacies of Agile philosophy, from initiation to delivery, in a structured, comprehensible manner. 🛠️ Practical Tools and Insights for Real-world Application Dive into a wealth of real-world scenarios, case studies, and pragmatic approaches. Grasp the practicalities of agile concepts like MoSCoW Prioritisation and Timeboxing. 🎯 Ace the Agile Project Management Examinations with Confidence Navigate through targeted strategies devised for both Agile Project Management Foundation and Practitioner exams. Employ actionable tips, and insights to optimize your preparation journey. 🚀 Beyond Certification: A Career Catalyst Envision your career trajectory through the lens of Agile mastery and strategic project leadership. Infuse agile excellence into your projects and organizational practices. 🤝 Join Morgan Carter on a Journey to Agile Mastery Morgan, with decades of wisdom and experience in Agile environments, handholds you through a journey from understanding the nuts and bolts of Agile Project Management to mastering its application in complex project scenarios. This book does not merely focus on certification success but aims to shape you into an Agile leader, who drives projects to success while fostering an environment of continuous improvement and learning. What’s Inside? Engaging Chapters: Detailed, reader-friendly chapters covering both foundational and practitioner Agile concepts. Practical Scenarios: Actionable insights into dealing with common challenges and scenarios in Agile projects. Study Aids: Exam tips to solidify your preparation for Agile Project Management certifications. Lifetime Reference: A treasure trove of Agile wisdom that you will revisit throughout your career. "Mastering Agile Project Management" is not just a guide; it’s a lifelong career companion aiming to fortify your Agile knowledge and application, sculpting you into a revered Agile Project Leader. Embark on a transformative journey towards Agile mastery with a guide who understands not just the path but the adventures it entails. Grab Your Copy and Begin Your Journey towards Agile Excellence Today!

Agile Excellence for Product Managers

Author : Greg Cohen
Publisher : Happy About
Page : 152 pages
File Size : 52,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781607730743

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Agile Excellence for Product Managers by Greg Cohen Pdf

"Agile Excellence for Product Managers" is a plain-speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, and more.

Agile and Iterative Development

Author : Craig Larman
Publisher : Addison-Wesley Professional
Page : 364 pages
File Size : 49,8 Mb
Release : 2004
Category : Computers
ISBN : 0131111558

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Agile and Iterative Development by Craig Larman Pdf

This is the definitive guide for managers and students to agile and iterativedevelopment methods: what they are, how they work, how to implement them, andwhy they should.

Agile Sales

Author : Brad Jeavons
Publisher : CRC Press
Page : 202 pages
File Size : 55,6 Mb
Release : 2020-04-23
Category : Business & Economics
ISBN : 9781000056525

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Agile Sales by Brad Jeavons Pdf

If you ever wondered if Agile methodology can be applied to a sales environment, then this is the book for you. A step-by-step process explained from the point of view of someone who has walked the walk, not just talked the talk. A compelling read for anyone who wants to elevate their sales approach above the crowd. –Ken Aitken Managing Director, SmartFreight The sales function, once believed to be exempt from the requirement to practice continuous improvement, is struggling. Now shaken by the age of e-commerce, sales teams are looking for answers. Agile Sales provides a path forward. –Robert Hafey Author, Lean Safety and Lean Safety Gemba Walks The Agile philosophy has grown and achieved success initially through the technology design and development teams of some of the world’s largest, most successful organizations. Recently, it has been adopted by the marketing departments of these organizations and others, and new techniques are evolving for defining, engaging, and providing customers with amazing and unique experiences. Sales teams are becoming disrupted by technology and the differentiated experiences marketing teams are providing for their customers online using Agile techniques. Sales organizations have been looking for a way to avoid disruption and get back into the game with value. Sales teams are now beginning to adopt Agile, which is enabling these teams to revolutionize the way they engage customers with value and delightful experiences that result in greater value for the customers and themselves. This book outlines how Agile can help sales teams develop a culture of innovation focused on their customers. This book takes the reader through the customer’s buying journey (Agile technique), outlining tips and tricks that have come from Agile deployments within sales functions to help them get started. The key benefit for the reader is the introduction of a proven philosophy and techniques that will help them avoid disruption, elevate themselves from the commodity trap, and achieve success again. This book provides the reader with insights into how to achieve sustainable change using real-life case examples. The reader will also experience enjoyment and delight from the stories told and case examples provided.

American Book Publishing Record Cumulative 1998

Author : R R Bowker Publishing
Publisher : Unknown
Page : 1312 pages
File Size : 50,7 Mb
Release : 1999-03
Category : Electronic
ISBN : 0835240878

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American Book Publishing Record Cumulative 1998 by R R Bowker Publishing Pdf

Scrum for Sales

Author : Michael J. Scherm
Publisher : Springer Nature
Page : 269 pages
File Size : 50,7 Mb
Release : 2021-10-30
Category : Business & Economics
ISBN : 9783030829780

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Scrum for Sales by Michael J. Scherm Pdf

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework “Scrum” should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.

That's Customer Focus!

Author : F. Ray Miller
Publisher : That's Customer Focus!
Page : 201 pages
File Size : 47,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781419686030

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That's Customer Focus! by F. Ray Miller Pdf

Differentiate your business by sharpening your Customer Focus or risk giving your competitors a competitive advantage.The-best-of-the-best do this. They know that the only long-term strategy that effectively creates customer loyalty, long-term profitability and which strengthens both internal service performance and productivity is a Customer-Focused strategy.This outstanding book explains what it takes to become truly Customer-Focused. It provides detailed, step-by-step instructions on what you need to do to create customer focus throughout your entire organization. We describe in detail, 12 proven 'best practices' strategies which you can learn from and use to create your own customer focus strategy and implementation plan. This book contains over 200 pages of detailed explanations, real world examples, stories and case studies as well as exercises and worksheets which have been designed to help you achieve greater customer focus in your organization, company, department or team.

The Lean-Agile Dilemma

Author : Katie Tamblin
Publisher : Apress
Page : 259 pages
File Size : 54,7 Mb
Release : 2024-07-15
Category : Computers
ISBN : 9798868803215

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The Lean-Agile Dilemma by Katie Tamblin Pdf

Over the last decade, Lean-Agile principles have become the standard methodology by which product and technology teams operate. However, Lean-Agile was written for small companies seeking new markets to buy their innovative software products, not for an average corporation with a catalogue of existing software products that must be maintained and rebuilt. The typical tech-enabled business isn't a lean startup; it's a chunky corporate. This book offers an alternative software development methodology perfectly suited for chunky corporate product management. You’ll quickly find out how individual players in the corporate organization impact business performance. You’ll follow the story of Blake, a well-meaning but ultimately naive, CEO of a fictional company called Acme Tech. As he and Acme struggle to maintain business performance, it becomes apparent how embedded and complex his challenges are. Lean-Agile principles are regularly misapplied in the corporate environment, causing tension, missed deadlines, and inefficient working practices. You’ll see that managing software transformation at a large, mature business requires a new set of tools. Popular development methodologies are not well-suited for the replatforming exercises that chunky corporates inevitably face. This book helps product and technology leaders navigate software development projects at organizations grappling with the constraints of investor ownership. Chunky corporates have a lot going for them: The Lean-Agile Dilemma reveals that, when managed well, they have the potential to be safe havens in a relentlessly unstable world. You will: Understand how replatforming differs from new product development Learn how to manage existing data when updating or building new software Gain tools to prioritize items in your overstuffed product roadmap Who This Book is For Product managers, product owners, product leadership, tech leadership, and business leaders at mature tech-enabled businesses.

Enterprise Agility

Author : Gizem Ozbayrac
Publisher : CRC Press
Page : 160 pages
File Size : 49,9 Mb
Release : 2022-03-14
Category : Business & Economics
ISBN : 9781000551372

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Enterprise Agility by Gizem Ozbayrac Pdf

Despite the astonishing technological developments in our times, it is surprising how little has changed in the way organizations are structured and managed. However, organizations are finally changing as they embark on agile transformations. Agility concepts emerged from the dynamics of project management and have evolved as they are being applied to organizational structure and operations. This phase of the agile evolution is known as enterprise agility. Filled with real-world scenarios and company case studies, Enterprise Agility: A Practical Guide to Agile Business Management covers the evolution of agility, including applied processes, lessons learned and realized outcomes. The book starts with the initial phase of the agile evolution, project agility and describes how waterfall project management is transformed into scrum, which can have positive effects on project timelines, scope and budget, as well as team motivation. The second phase of agility, organizational agility, is the evolution of the agile principles from temporary projects to permanent organizational structures. The book explains the main components of organizational agility, including structures, roles and ways of organizing work. It emphasizes the advantages of transitioning from traditional organizational management to agile. Finally, the latest phase, enterprise agility, transforms each function of the organization. The book acts as a guide and describes the change through the lens of each managerial domain (sales, marketing, HR, finance etc.) and by presenting the positive impact generated on the company’s overall performance based on case studies. The last chapter illustrates the enablers of this transformation and how they can help the change to be internalized so that the enterprises realize improvements. The book is based on the author’s over 15 years of experience of supporting more than 25 companies in varied sectors on their transformational journey, with the last 5 years concentrating on agility. By combining business management trends and principles of agile business development, it shows managers how to lead the transformation to enterprise agility by following the path from project agility to full enterprise agility.