All About Pr In The Digital World For Beginners

Author : Gulrez Alam,Md Badshah Ansari,Teamology Softech And Media Services,Reddwings Productions
Publisher : Gulrez Alam
Page : 58 pages
File Size : 49,5 Mb
Release : 2021-04-23
Category : Business & Economics
ISBN : 8210379456XXX

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All About PR In The Digital World For Beginners by Gulrez Alam,Md Badshah Ansari,Teamology Softech And Media Services,Reddwings Productions Pdf

The book ‘ALL ABOUT PR IN The DIGITAL WORLD FOR BEGINNERS’, is a prolific creation by India's leading digital PR and marketing firm called Teamology Softech Media Services Pvt Ltd. This revolutionary masterpiece takes its readers on a voyage of practical understanding of the various facets of digital PR and its converging topics of digital marketing. Empower your career with the essential knowledge of Digital PR and marketing with this quick read today! If you are a business owner, student, public relations professional, digital marketer, or just anyone who wants to do some practical snooping in the world of public relations, this book is the basic knowledge you must master. Specially designed for beginners with examples from real life to make the context look more appealing, this book has the essence of its author and certified digital marketer Gulrez Alam's profound knowledge in the digital PR and marketing domain. It's not any of those random books where topics relevant to PR are resourced and clubbed together with jargons that confuse the readers, this book is a simple yet inspiring excerpt with real-life practical demonstrations that are necessary to get a hang of the various contemporary aspects of PR. The visionary and Managing director of two successful ventures, Mr. Alam has helped over ten thousand clients in leading PR campaigns on their front, during which, he realized that in the actual online world, people have a very vague insight on how practically digital public relations work to grow the brand reputation and authority of businesses/influencers in the long run. This was the inspiration that enabled him to compose a simple but knowledge-rich book. Just like Teamology, this book, 'About PR in the Digital World: For Beginners' is one of India's first complete introductions to the basics of public relations and its convergent topics of digital marketing, SEO, and brand promotion. Written for beginners, this book is the ultimate guide to be fully acquainted with the updated concepts of Public relations in India and the role of digital marketing in advancing how PR functions in today's world. In this world of technological integration, the know-how of digital marketing has not only become an existential necessity but a factor that sets apart two individuals in any vocation because of the insights generated by reading such texts. Public relations is the art and science that each entity must make oneself familiar with, to decode how scores of businesses/influencers are leveraging the power of online media to boost their growth and how can you too! This book is not only meant for corporates but for anyone who wishes to scale his/her future value and reach by effectively utilizing the power of online mediums to drive crazy results! Get your copy now and dive into the easy peasy guide by an ace digital marketer to become the part of the superfamily of visionaries who want to stay upbeat and have a kicking career ahead. Happy Reading!

Author : Danny Whatmough
Publisher : Emerald Group Publishing
Page : 187 pages
File Size : 48,8 Mb
Release : 2018-11-13
Category : Business & Economics
ISBN : 9781787566224

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Digital PR by Danny Whatmough Pdf

The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.

Author : Eric Yaverbaum,Ilise Benun
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 46,6 Mb
Release : 2011-03-03
Category : Business & Economics
ISBN : 9781118052792

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Public Relations For Dummies by Eric Yaverbaum,Ilise Benun Pdf

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Author : Mark Sheehan,Deirdre Quinn-Allan
Publisher : Cambridge University Press
Page : 201 pages
File Size : 43,7 Mb
Release : 2015-04-15
Category : Social Science
ISBN : 9781107678231

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Crisis Communication in a Digital World by Mark Sheehan,Deirdre Quinn-Allan Pdf

Crisis communication in a digital world provides an introduction to major crisis communication theories and issues management. Written by authors with over six decades combined experience in the public relations field, it is an essential resource for those learning to apply communications and public relations to crisis situations.

Author : T. Morris,S. Goldsworthy
Publisher : Springer
Page : 204 pages
File Size : 41,6 Mb
Release : 2016-02-10
Category : Business & Economics
ISBN : 9780230594852

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PR- A Persuasive Industry? by T. Morris,S. Goldsworthy Pdf

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

Author : Robert Lawrence Heath
Publisher : SAGE
Page : 793 pages
File Size : 43,6 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781412977814

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The SAGE Handbook of Public Relations by Robert Lawrence Heath Pdf

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Author : Trevor Morris,Simon Goldsworthy
Publisher : Bloomsbury Publishing
Page : 320 pages
File Size : 54,9 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137495709

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PR Today by Trevor Morris,Simon Goldsworthy Pdf

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR

Author : Michael Crew,Timothy J. Brennan
Publisher : Springer
Page : 351 pages
File Size : 42,6 Mb
Release : 2015-11-28
Category : Business & Economics
ISBN : 9783319244549

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The Future of the Postal Sector in a Digital World by Michael Crew,Timothy J. Brennan Pdf

Worldwide, postal operators have been slow to address the threats from and opportunities created by electronic competition. The European Commission and member states are wrestling with these issues, while at the same time continuing to deal with the interrelated issues of implementing entry into postal markets and maintaining the universal service obligation. The Postal Accountability and Enhancement Act of 2006 in the U.S. exacerbated financial and managerial problems faced by USPS that result in part from electronic substitution for letter delivery. A major aim of this book is to examine policies to address postal operations in a digital world and ways in which postal operators might reinvent themselves to respond to threats and exploit opportunities. Potential opportunities examined include parcels, e-commerce, digital delivery, regulatory innovations and pricing. This book will be of interest to postal operators, regulatory commissions, consulting firms, competitors and customers, experts in the postal economics, law, and business, and those charged with the responsibility for designing and implementing postal sector policies. Researchers in regulatory economics, transportation technology and industrial organization will also find considerable food for thought in this volume.

Author : Bloomsbury Publishing
Publisher : Bloomsbury Publishing USA
Page : 544 pages
File Size : 53,7 Mb
Release : 2010-07-01
Category : Business & Economics
ISBN : 9780313372407

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Enterprise 2.0 by Bloomsbury Publishing Pdf

This information-packed, two-volume set offers readers a single source for insight into the evolution of business functions and opportunities created by technologies related to Web 2.0. Every day, business leaders read about the shift in essential business practices and consumer-buying behavior brought about by the Internet. This two-volume set introduces readers to these shifts and shows them the way forward. Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually considers two levels of impact for organizations embracing Enterprise 2.0—macro and micro. Volume one considers the strategic components of the Enterprise, with emphasis on the specific tools available; applications in the organization such as content management, public relations, and cloud computing; and guidelines for protecting the organization, including legal best practices. Volume two considers the behavioral components of the Enterprise, including human resource implications and consumer behavior related to social media. The managerial implications of Enterprise 2.0 are also explored, with a focus on the use of virtual teams, recruiting with social media, and organizational behavior in a virtual environment, among other topics.

Author : Mathew Knowles
Publisher : Unknown
Page : 128 pages
File Size : 49,6 Mb
Release : 2019-11-09
Category : Electronic
ISBN : 1734400404

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Public Relations and Media by Mathew Knowles Pdf

The field of public relations is as old as media itself, and yet thanks to technology, it has changed and continues to evolve with the times. From the ease with which people and news travels, to how journalists and the public interact; PR is now a business of its own.

Author : Manish Verma,Nithin Kalorth
Publisher : Amity University Rajasthan
Page : 175 pages
File Size : 50,8 Mb
Release : 2017-07-01
Category : Social Science
ISBN : 9789385657078

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Essays on Contemporary Media Theory and Practices by Manish Verma,Nithin Kalorth Pdf

The book is released with an Introductory Article by Prof. Denis McQuail on Future of Field of Communication. The collection essays are part of ICMCS 2017, an International conference organized by Amity University, Rajasthan in 2017.

Author : John Lloyd,Laura Toogood
Publisher : Bloomsbury Publishing
Page : 160 pages
File Size : 51,7 Mb
Release : 2014-11-18
Category : Language Arts & Disciplines
ISBN : 9780857725653

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Journalism and PR by John Lloyd,Laura Toogood Pdf

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

Author : Larry Mogelonsky,Adam Mogelonsky
Publisher : AuthorHouse
Page : 430 pages
File Size : 40,8 Mb
Release : 2020-09-24
Category : Business & Economics
ISBN : 9781728370545

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More Hotel Mogel by Larry Mogelonsky,Adam Mogelonsky Pdf

The COVID-19 pandemic represents a watershed moment for hotels around the world. Weathering the short-term consequences of a global travel shutdown required a deft hand in management, while navigating any organization toward success in the recovery period demands even more intellect and creativity. There are now so many new challenges facing the hospitality industry and the situation is changing almost every day. With technology playing a pivotal role in the hotel of the future, all managers must also have a firm grasp of how each platform and device works in order to determine what is best for their organizations while still operating on a lean budget. As presented in this sixth book in the series, More Hotel Mogel gives hoteliers the latest tools to prosper in this rapidly evolving period. While analyzing the current trends and looking at how the coronavirus has affected every operation, the authors also examine what underscores modern guest behavior and how best to appeal to customers so that you can maximize revenue at any property. This is not an introductory textbook on the hotel industry, but rather a compilation of selected topics that highlight current success stories, blunders to avoid and unique ideas to help hotels in the post-pandemic world. The goal throughout is to make aspiring hoteliers and seasoned professionals think about how to boldly grow their businesses in this brave new hospitality world.

Author : Philip J. Kitchen,Ebru Uzunoglu
Publisher : Springer
Page : 374 pages
File Size : 48,8 Mb
Release : 2014-12-02
Category : Business & Economics
ISBN : 9781137388551

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Integrated Communications in the Postmodern Era by Philip J. Kitchen,Ebru Uzunoglu Pdf

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

Author : Khalid Hussain,Huayu Shi,Muzhar Javed,Muhammad Junaid
Publisher : Frontiers Media SA
Page : 229 pages
File Size : 52,6 Mb
Release : 2023-06-29
Category : Science
ISBN : 9782832527283

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The psychological facets of consumer-brand relationship in the digital world by Khalid Hussain,Huayu Shi,Muzhar Javed,Muhammad Junaid Pdf