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American Corporate Identity 2005 by David E. Carter Pdf
A full color annual that presents the best work of the nation's leading design firms.These ground-breaking designs are organized into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage & environmental graphics, and corporate brochures. Over the years many trendsetting styles have first appeared in this series. An essential resource, this reference should be close at hand on every corporate identity designer's bookshelf.
Author : David E. Carter Publisher : Art Direction Book Company Page : 332 pages File Size : 48,9 Mb Release : 1989-01-01 Category : Art ISBN : 0881080675
Author : David E. Carter Publisher : Art Direction Book Company Page : 279 pages File Size : 53,8 Mb Release : 1994-11-01 Category : Industrial design coordination ISBN : 0881081493
Since the 1980s, David E. Carter had produced the best-selling American Corporate Identity annual, showing the best new work in corporate identity design from the United States. Now, Carter has edited an international counterpart: Global Corporate Identity. The book has all the elements that have made American Corporate Identity such a popular reference book, with seven categories of corporate design: logos, letterheads, package design, complete identity programs, corporate identity manuals, signage & environmental graphics, and corporate brochures. Like American Corporate Identity, Global Corporate Identity is printed in full color and hardcover. The primary difference in the two books is in content: While American Corporate Identity includes only firms from the USA, Global Corporate Identity is predominantly filled with work from outside the United States. In all, about 70% of the pieces shown in this book are from places outside the USA. The American entries are, for the most part, representative of firms who do business outside the United States. The result is a comprehensive overview of the current corporate identity state of the art for those firms marketing on a multinational basis. Every designer who wants to keep up with the latest trends in international corporate identity will find this a must-have reference.
Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.
Building Corporate Identity, Image and Reputation in the Digital Era by T C Melewar,Charles Dennis,Pantea Foroudi Pdf
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Contemporary Thoughts on Corporate Branding and Corporate Identity Management by T. Melewar,E. Karaosmanoglu,Elif Karaosmano?lu Pdf
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
The Handbook of Communication and Corporate Reputation by Craig E. Carroll Pdf
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation
Perkins + Will by Perkins & Will,The Images Publishing Group Pdf
This new monograph celebrates 75 years of design innovation by esteemed American firm, Perkins+Will. Established in 1935 by Larry Perkins and Philip Will, Perkins+Will quickly gained national and international recognition for client service and design accomplishments in education and healthcare. The firm soon garnered acclaim for its corporate, commercial, civic, higher education, and science and technology work. Today, Perkins+Will have completed projects in 49 states and 43 countries around the globe. It is among the USA's most respected design firms, and is the recipient of the prestigious American Institute of Architects (AIA) Firm of the Year award. This book combines projects from the past, present and future to offer a comprehensive overview of the work of a major force in world architecture. Featured 'legacy' projects include the award-winning high-rise, 100 North Riverside and Terminal 5, O'Hare International Airport, and Tribune Interactive, all in Chicago. Recently completed high-profile projects include the August Wilson Center for African American Culture in Pittsburgh, the Cincinnati Children's Hospital Medical Center, and the energy-efficiency showcase, the Great River Energy Headquarters in Minnesota.
The Routledge Companion to Design Studies by Penny Sparke,Fiona Fisher Pdf
Since the 1990s, in response to dramatic transformations in the worlds of technology and the economy, design - a once relatively definable discipline, complete with a set of sub-disciplines - has become unrecognizable. Consequently, design scholars have begun to address new issues, themes and sub-disciplines such as: sustainable design, design for well-being, empathic design, design activism, design anthropology, and many more. The Routledge Companion to Design Studies charts this new expanded spectrum and embraces the wide range of scholarship relating to design - theoretical, practice-related and historical - that has emerged over the last four decades. Comprised of forty-three newly-commissioned essays, the Companion is organized into the following six sections: Defining Design: Discipline, Process Defining Design: Objects, Spaces Designing Identities: Gender, Sexuality, Age, Nation Designing Society: Empathy, Responsibility, Consumption, the Everyday Design and Politics: Activism, Intervention, Regulation Designing the World: Globalization, Transnationalism, Translation Contributors include both established and emerging scholars and the essays offer an international scope, covering work emanating from, and relating to, design in the United Kingdom, mainland Europe, North America, Asia, Australasia and Africa. This comprehensive collection makes an original and significant contribution to the field of Design Studies.
Facets of Corporate Identity, Communication and Reputation by Tc Melewar Pdf
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.
Latin America ́s Potential in Nation Branding: A closer look at Brazil ́s, Chile ́s and Colombia ́s practices by Eva Niesing Pdf
In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries’ competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly only focus their activities on the tourism promotion. The region’s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete nation branding activities. Although, such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.
Today's culture is increasingly influenced—even dominated—by business; The Corporation provides readers with a basic understanding of how a corporation works and how it contributes to the wealth of its shareholders, employees, communities, and nations in which it is active. Part I addresses how and why the corporation developed historically (in legal, political, economic, and social context) and how it become the most dominant business form in the U.S. Part II covers the laws and regulations that influence the corporation's daily operations and compares it with other business entities (such as partnerships) in the U.S. and around the world. Part III explores issues related to ethical conduct and accountability, and considers the future of the corporation in an era of economic anxiety. Featuring many company examples, illustrations, charts, a glossary, timeline, and listings of resources and references, The Corporation is an essential introduction to business and its role in society. Today's culture is increasingly influenced—even dominated—by business, and the corporation is the quintessential enterprise, representing everything that is popularly considered both good and evil about business. The Corporation provides readers with a basic understanding of how a corporation works, generating wealth for its shareholders, employees, communities, and the nations in which it is active. The first part addresses the importance of the corporation in the United States—how and why this business form developed historically (in legal, political, economic, and social context), how it became the country's most dominant business form, and its vital role in the economy today, including its contributions to Gross Domestic Product and employment. The next section focuses on the nature of a corporation as a business entity, including the process of incorporating, laws and regulations that influence its daily operations, and a comparison with other business entities (such as partnerships) in the U.S. and around the world. The final chapters explore issues related to ethical conduct and accountability—governance, auditing and financial reporting, business-government relations, social responsibility, and compensation of directors and executives—and considers the future of the corporation in an era of economic anxiety. Featuring many company examples, illustrations, charts, a glossary, timeline, and listings of resources and references, The Corporation is an essential introduction to business and its role in society.
