Building Corporate Identity Image And Reputation In The Digital Era

Author : T C Melewar,Charles Dennis,Pantea Foroudi
Publisher : Routledge
Page : 399 pages
File Size : 43,6 Mb
Release : 2021-07-29
Category : Business & Economics
ISBN : 9781000382211

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Building Corporate Identity, Image and Reputation in the Digital Era by T C Melewar,Charles Dennis,Pantea Foroudi Pdf

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Author : Grahame Dowling
Publisher : OUP Oxford
Page : 322 pages
File Size : 43,8 Mb
Release : 2000-12-07
Category : Electronic
ISBN : 9780191588921

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Creating Corporate Reputations : Identity, Image and Performance by Grahame Dowling Pdf

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.

Author : Pantea Foroudi,Maria Teresa Cuomo
Publisher : Taylor & Francis
Page : 204 pages
File Size : 55,9 Mb
Release : 2023-09-29
Category : Business & Economics
ISBN : 9781000953732

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Business Digitalization by Pantea Foroudi,Maria Teresa Cuomo Pdf

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.

Author : Mohammad Mahdi Foroudi,Pantea Foroudi
Publisher : Routledge
Page : 336 pages
File Size : 55,7 Mb
Release : 2021-09-30
Category : Business & Economics
ISBN : 9781000459067

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Corporate Brand Design by Mohammad Mahdi Foroudi,Pantea Foroudi Pdf

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.

Author : Ayse Erdemir
Publisher : Business Science Reference
Page : 0 pages
File Size : 53,8 Mb
Release : 2018
Category : Communication in management
ISBN : 1522536191

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Reputation Management Techniques in Public Relations by Ayse Erdemir Pdf

"This book provides strategies used in employing media plans, reflecting how firms evaluate marketing opportunities, determine communication channels, set objectives, choose the right promotion mix, strategize on writing the right message, budget, and assess effectiveness. It presents practical implications for brand names or organizations whether commercial, governmental or non-profit and insider knowledge from brands with execution strategies"--

Author : Tc Melewar
Publisher : Routledge
Page : 256 pages
File Size : 49,6 Mb
Release : 2008-04-03
Category : Business & Economics
ISBN : 9781134136117

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Facets of Corporate Identity, Communication and Reputation by Tc Melewar Pdf

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.

Author : Klement Podnar
Publisher : Edward Elgar Publishing
Page : 579 pages
File Size : 48,7 Mb
Release : 2024-03-14
Category : Business & Economics
ISBN : 9781802200874

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Elgar Encyclopedia of Corporate Communication by Klement Podnar Pdf

This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 53,7 Mb
Release : 2023
Category : BUSINESS & ECONOMICS
ISBN : 1003401287

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Business Digitalization by Anonim Pdf

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.

Author : Grahame Robert Dowling
Publisher : Unknown
Page : 0 pages
File Size : 51,9 Mb
Release : 2023
Category : Brand name products
ISBN : 1383037558

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Creating Corporate Reputations by Grahame Robert Dowling Pdf

Corprate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.

Author : T. Melewar,E. Karaosmanoglu,Elif Karaosmano?lu
Publisher : Springer
Page : 230 pages
File Size : 45,5 Mb
Release : 2008-10-23
Category : Business & Economics
ISBN : 9780230583221

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management by T. Melewar,E. Karaosmanoglu,Elif Karaosmano?lu Pdf

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Author : Maria Teresa Cuomo,Pantea Foroudi
Publisher : Taylor & Francis
Page : 288 pages
File Size : 55,8 Mb
Release : 2023-09-29
Category : Business & Economics
ISBN : 9781000953022

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Digital Transformation and Corporate Branding by Maria Teresa Cuomo,Pantea Foroudi Pdf

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.

Author : Ángel Alloza,Enrique Carreras,Ana Carreras
Publisher : Editorial Almuzara
Page : 319 pages
File Size : 45,5 Mb
Release : 2013-06
Category : Business & Economics
ISBN : 9788483567982

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Corporate reputation by Ángel Alloza,Enrique Carreras,Ana Carreras Pdf

Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.

Author : Elinor Selame,Joe Selame,F. Peter Model
Publisher : Unknown
Page : 248 pages
File Size : 43,7 Mb
Release : 1988-09-23
Category : Business & Economics
ISBN : IND:39000009164729

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The Company Image by Elinor Selame,Joe Selame,F. Peter Model Pdf

With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.

Author : Anonim
Publisher : Unknown
Page : 365 pages
File Size : 42,7 Mb
Release : 2003
Category : Electronic
ISBN : 6610022496

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Revealing the Corporation by Anonim Pdf

Author : Pantea Foroudi,Maria Palazzo
Publisher : Routledge
Page : 245 pages
File Size : 53,6 Mb
Release : 2019-12-06
Category : Business & Economics
ISBN : 9780429769122

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Contemporary Issues in Branding by Pantea Foroudi,Maria Palazzo Pdf

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand’s identity to their consumers and stakeholders. Yet, limited empirical research exists to elucidate these issues, and less still that assists our understanding of branding issues at an international level. Recognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research design are assessed, including both qualitative and quantative methods. Proposing a mixture of theory and practice with international case studies, this book is an invaluable companion for advanced undergraduate and postgraduate students, academics of marketing and strategic brand management, as well as managers and decision makers globally.