Facets Of Corporate Identity Communication And Reputation

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Facets of Corporate Identity, Communication and Reputation

Tc Melewar
Facets of Corporate Identity Communication and Reputation Book PDF

Author : Tc Melewar
Publisher : Routledge
Page : 256 pages
File Size : 43,7 Mb
Release : 2008-04-03
Category : Business & Economics
ISBN : 9781134136117

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Facets of Corporate Identity, Communication and Reputation by Tc Melewar Pdf

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.

Facets of Corporate Identity, Communication and Reputation

Tc Melewar
Facets of Corporate Identity Communication and Reputation Book PDF

Author : Tc Melewar
Publisher : Routledge
Page : 252 pages
File Size : 40,9 Mb
Release : 2008-04-03
Category : Business & Economics
ISBN : 9781134136124

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Facets of Corporate Identity, Communication and Reputation by Tc Melewar Pdf

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book to illustrate important issues, such as the basic principles of visual communication, the importance of reaching both internal and external stakeholders, and the challenges faced by companies working in multi-cultural environments. This book brings clarity and new theoretical insights to an important aspect of modern business. It is an invaluable companion for all students, researchers and practitioners with an interest in marketing, communications and international business.

Revealing the Corporation

John M. T. Balmer,Stephen A. Greyser
Revealing the Corporation Book PDF

Author : John M. T. Balmer,Stephen A. Greyser
Publisher : Psychology Press
Page : 388 pages
File Size : 50,9 Mb
Release : 2003
Category : Business & Economics
ISBN : 041528421X

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Revealing the Corporation by John M. T. Balmer,Stephen A. Greyser Pdf

An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.

Essentials of Corporate Communication

Cees B.M. Van Riel,Charles J. Fombrun
Essentials of Corporate Communication Book PDF

Author : Cees B.M. Van Riel,Charles J. Fombrun
Publisher : Routledge
Page : 323 pages
File Size : 50,9 Mb
Release : 2007-08-07
Category : Business & Economics
ISBN : 9781134335060

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Essentials of Corporate Communication by Cees B.M. Van Riel,Charles J. Fombrun Pdf

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Building Corporate Identity, Image and Reputation in the Digital Era

T C Melewar,Charles Dennis,Pantea Foroudi
Building Corporate Identity Image and Reputation in the Digital Era Book PDF

Author : T C Melewar,Charles Dennis,Pantea Foroudi
Publisher : Routledge
Page : 399 pages
File Size : 49,8 Mb
Release : 2021-07-29
Category : Business & Economics
ISBN : 9781000382211

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Building Corporate Identity, Image and Reputation in the Digital Era by T C Melewar,Charles Dennis,Pantea Foroudi Pdf

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Creating Corporate Reputations : Identity, Image and Performance

Grahame Dowling
Creating Corporate Reputations Identity Image and Performance Book PDF

Author : Grahame Dowling
Publisher : OUP Oxford
Page : 322 pages
File Size : 46,9 Mb
Release : 2000-12-07
Category : Electronic
ISBN : 9780191588921

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Creating Corporate Reputations : Identity, Image and Performance by Grahame Dowling Pdf

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.

The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand

Majken Schultz,Mary Jo Hatch,Mogens Holten Larsen
The Expressive Organization Linking Identity Reputation and the Corporate Brand Book PDF

Author : Majken Schultz,Mary Jo Hatch,Mogens Holten Larsen
Publisher : OUP Oxford
Page : 314 pages
File Size : 40,7 Mb
Release : 2000-08-17
Category : Brand name products
ISBN : 9780191583230

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The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand by Majken Schultz,Mary Jo Hatch,Mogens Holten Larsen Pdf

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

The Handbook of Communication and Corporate Reputation

Craig E. Carroll
The Handbook of Communication and Corporate Reputation Book PDF

Author : Craig E. Carroll
Publisher : John Wiley & Sons
Page : 656 pages
File Size : 41,6 Mb
Release : 2015-06-22
Category : Social Science
ISBN : 9781119061236

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The Handbook of Communication and Corporate Reputation by Craig E. Carroll Pdf

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Corporate Reputation and Competitiveness

Rosa Chun,Rui Da Silva,Gary Davies,Stuart Roper
Corporate Reputation and Competitiveness Book PDF

Author : Rosa Chun,Rui Da Silva,Gary Davies,Stuart Roper
Publisher : Routledge
Page : 296 pages
File Size : 54,6 Mb
Release : 2005-09-29
Category : Business & Economics
ISBN : 9781136863356

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Corporate Reputation and Competitiveness by Rosa Chun,Rui Da Silva,Gary Davies,Stuart Roper Pdf

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

T. Melewar,E. Karaosmanoglu,Elif Karaosmano?lu
Contemporary Thoughts on Corporate Branding and Corporate Identity Management Book PDF

Author : T. Melewar,E. Karaosmanoglu,Elif Karaosmano?lu
Publisher : Springer
Page : 230 pages
File Size : 47,5 Mb
Release : 2008-10-23
Category : Business & Economics
ISBN : 9780230583221

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management by T. Melewar,E. Karaosmanoglu,Elif Karaosmano?lu Pdf

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Corporate Reputation, Brand and Communication

Chris Fill,Stuart Roper
Corporate Reputation Brand and Communication Book PDF

Author : Chris Fill,Stuart Roper
Publisher : Pearson Higher Ed
Page : 361 pages
File Size : 52,5 Mb
Release : 2012-06-21
Category : Business & Economics
ISBN : 9780273727606

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Corporate Reputation, Brand and Communication by Chris Fill,Stuart Roper Pdf

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Contemplating Corporate Marketing, Identity and Communication

Klement Podnar,John Balmer
Contemplating Corporate Marketing Identity and Communication Book PDF

Author : Klement Podnar,John Balmer
Publisher : Routledge
Page : 164 pages
File Size : 41,8 Mb
Release : 2013-12-16
Category : Business & Economics
ISBN : 9781317850694

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Contemplating Corporate Marketing, Identity and Communication by Klement Podnar,John Balmer Pdf

Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.

Contemporary Perspectives on Corporate Marketing

John M.T. Balmer,Laura Illia,Almudena González del Valle Brena
Contemporary Perspectives on Corporate Marketing Book PDF

Author : John M.T. Balmer,Laura Illia,Almudena González del Valle Brena
Publisher : Routledge
Page : 204 pages
File Size : 41,5 Mb
Release : 2013-07-24
Category : Business & Economics
ISBN : 9781135100605

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Contemporary Perspectives on Corporate Marketing by John M.T. Balmer,Laura Illia,Almudena González del Valle Brena Pdf

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.

Corporate and Organizational Identities

Bertrand Moingeon,Guillaume B. Soenen
Corporate and Organizational Identities Book PDF

Author : Bertrand Moingeon,Guillaume B. Soenen
Publisher : Psychology Press
Page : 226 pages
File Size : 47,6 Mb
Release : 2002
Category : Business & Economics
ISBN : 0415282055

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Corporate and Organizational Identities by Bertrand Moingeon,Guillaume B. Soenen Pdf

Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.

Building Corporate Identity, Image and Reputation in the Digital Era

T C Melewar,Charles Dennis,Pantea Foroudi
Building Corporate Identity Image and Reputation in the Digital Era Book PDF

Author : T C Melewar,Charles Dennis,Pantea Foroudi
Publisher : Taylor & Francis
Page : 573 pages
File Size : 55,6 Mb
Release : 2021-07-29
Category : Business & Economics
ISBN : 9781000382174

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Building Corporate Identity, Image and Reputation in the Digital Era by T C Melewar,Charles Dennis,Pantea Foroudi Pdf

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.