American Mass Market Magazines

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American Mass-Market Magazines

Alan Nourie,Barbara Nourie
American Mass Market Magazines Book PDF

Author : Alan Nourie,Barbara Nourie
Publisher : Greenwood
Page : 0 pages
File Size : 49,9 Mb
Release : 1990-03-23
Category : Business & Economics
ISBN : 9780313252549

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American Mass-Market Magazines by Alan Nourie,Barbara Nourie Pdf

This volume provides concise, in-depth histories of 106 of the most significant mass-market or general magazines in the United states--both active periodicals and those which have ceased publication. Included are magazines of wide audience appeal (e.g., People) as well as major tabloids, Sunday supplement magazines, regional magazines, and the most widely read publications devoted to specific audiences (e.g., Mechanix Illustrated) with a circulation of over 100,000. Emphasizes the modern mass-market periodical, but thirty-three titles have been included that were established or whose entire existence occurred in the 19th century. Profiles are arranged alphabetically by magazine title with cross references to title variations. In many instances, the history included here is the only source of information on the magazine covered. In others, large amounts of material written over the years have been consolidated, and along with accompanying bibliographies serve as a definitive source on the magazines in question. Locations have been provided in cases that might prove problematic. An indispensable resource for journalism students and researchers.

American Mass-Market Magazines

Alan Nourie,Barbara Nourie
American Mass Market Magazines Book PDF

Author : Alan Nourie,Barbara Nourie
Publisher : Greenwood
Page : 632 pages
File Size : 48,9 Mb
Release : 1990-03-23
Category : Business & Economics
ISBN : UOM:39015018500952

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American Mass-Market Magazines by Alan Nourie,Barbara Nourie Pdf

This volume provides concise, in-depth histories of 106 of the most significant mass-market or general magazines in the United states--both active periodicals and those which have ceased publication. Included are magazines of wide audience appeal (e.g., People) as well as major tabloids, Sunday supplement magazines, regional magazines, and the most widely read publications devoted to specific audiences (e.g., Mechanix Illustrated) with a circulation of over 100,000. Emphasizes the modern mass-market periodical, but thirty-three titles have been included that were established or whose entire existence occurred in the 19th century. Profiles are arranged alphabetically by magazine title with cross references to title variations. In many instances, the history included here is the only source of information on the magazine covered. In others, large amounts of material written over the years have been consolidated, and along with accompanying bibliographies serve as a definitive source on the magazines in question. Locations have been provided in cases that might prove problematic. An indispensable resource for journalism students and researchers.

The Holiday Makers

Richard K. Popp
The Holiday Makers Book PDF

Author : Richard K. Popp
Publisher : LSU Press
Page : 355 pages
File Size : 54,5 Mb
Release : 2012-05-16
Category : Business & Economics
ISBN : 9780807142875

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The Holiday Makers by Richard K. Popp Pdf

In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.

Magazine-made America

David Abrahamson
Magazine made America Book PDF

Author : David Abrahamson
Publisher : Hampton Press (NJ)
Page : 136 pages
File Size : 46,9 Mb
Release : 1996
Category : Language Arts & Disciplines
ISBN : UOM:39015037760157

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Magazine-made America by David Abrahamson Pdf

This volume addresses the journalistic, economic and cultural/historical changes that have created contemporary magazines. It emphasises the transformation of the American consumer magazines during the 1960s and discusses their importance as products/catalysts of social/economic conditions.

Roughing it in the Suburbs

Valerie J. Korinek
Roughing it in the Suburbs Book PDF

Author : Valerie J. Korinek
Publisher : University of Toronto Press
Page : 486 pages
File Size : 40,8 Mb
Release : 2000-01-01
Category : Social Science
ISBN : 0802080413

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Roughing it in the Suburbs by Valerie J. Korinek Pdf

Korinek shows that rather than promoting domestic perfection, Chatelaine did not cling to the stereotypes of the era, but instead forged ahead, providing women with a variety of images, ideas, and critiques of women's role in society.

Creating the Modern Man

Tom Pendergast
Creating the Modern Man Book PDF

Author : Tom Pendergast
Publisher : University of Missouri Press
Page : 301 pages
File Size : 52,5 Mb
Release : 2000
Category : Business & Economics
ISBN : 9780826262240

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Creating the Modern Man by Tom Pendergast Pdf

Pendergast traces the shift in US periodicals from Victorian masculinity--which valued character, integrity, hard work, and duty--to modern masculinity--which valued personality, self- realization, and image. Arguing that the rise of mass consumer culture was a key factor in the change, he describes how such magazines as American Magazine, Esquire, and True presented masculinity in ways that reflected the magazines' relationship to advertisers, contributors and readers. Annotation copyrighted by Book News Inc., Portland, OR

Selling Culture

Richard Malin Ohmann
Selling Culture Book PDF

Author : Richard Malin Ohmann
Publisher : Verso
Page : 432 pages
File Size : 49,7 Mb
Release : 1996
Category : Business & Economics
ISBN : 1859849741

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Selling Culture by Richard Malin Ohmann Pdf

Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, and their role in the creation of the American professional-managerial class. Focuses on magazine publishing, careers of key personalities in the publishing world, and the role of fiction in the magazines. For students and general readers. Annotation copyright by Book News, Inc., Portland, OR

Taking Liberties

Amy B. Aronson
Taking Liberties Book PDF

Author : Amy B. Aronson
Publisher : Bloomsbury Publishing USA
Page : 184 pages
File Size : 54,6 Mb
Release : 2002-10-30
Category : Language Arts & Disciplines
ISBN : 9780313076237

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Taking Liberties by Amy B. Aronson Pdf

Unlike its British forebears, the early American magazine, or periodical miscellany, functioned in culture as a forum driven by manifold contributions and perpetuated by reader response. Arising in colonial Philadelphia, America's more democratic magazine sustained a range of conflicting ideas, norms, and beliefs—indeed, it promoted their very exchange. It invited and embraced competing voices, particularly during the first 75 years of the Republic. In this first-ever account of the early American magazine as a distinct form, Amy Beth Aronson reveals how such participatory dynamics and public visibility offered special advantages to women, especially to those with sufficient education, access, and financial means, for whom ladies magazines offered unusual opportunities for self-expression, collective discussion, and cultural response. Moreover, the genre opened and sustained dialogue among contributors, whose competing voices played off each other, provoking rebuttal and revision by subsequent contributors and noncontributing readers. This free play of discourse positioned women's words in a uniquely productive way, offering a kind of community of women readers who, together, wrote and revised magazine content and collectively negotiated and authorized new language for a new public's use.

The Improbable First Century of Cosmopolitan Magazine

James Landers
The Improbable First Century of Cosmopolitan Magazine Book PDF

Author : James Landers
Publisher : University of Missouri Press
Page : 369 pages
File Size : 52,5 Mb
Release : 2010-11-01
Category : Language Arts & Disciplines
ISBN : 9780826272331

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The Improbable First Century of Cosmopolitan Magazine by James Landers Pdf

Today, monthly issues of Cosmopolitan magazine scream out to readers from checkout counters and newsstands. With bright covers and bold, sexy headlines, this famous periodical targets young, single women aspiring to become the quintessential “Cosmo girl.” Cosmopolitan is known for its vivacious character and frank, explicit attitude toward sex, yet because of its reputation, many people don’t realize that the magazine has undergone many incarnations before its current one, including family literary magazine and muckraking investigative journal, and all are presented in The Improbable First Century of Cosmopolitan Magazine. The book boasts one particularly impressive contributor: Helen Gurley Brown herself, who rarely grants interviews but spoke and corresponded with James Landers to aid in his research. When launched in 1886, Cosmopolitan was a family literary magazine that published quality fiction, children’s stories, and homemaking tips. In 1889 it was rescued from bankruptcy by wealthy entrepreneur John Brisben Walker, who introduced illustrations and attracted writers such as Mark Twain, Willa Cather, and H. G. Wells. Then, when newspaper magnate William Randolph Hearst purchased Cosmopolitan in 1905, he turned it into a purveyor of exposé journalism to aid his personal political pursuits. But when Hearst abandoned those ambitions, he changed the magazine in the 1920s back to a fiction periodical featuring leading writers such as Theodore Dreiser, Sinclair Lewis, and William Somerset Maugham. His approach garnered success by the 1930s, but poor editing sunk Cosmo’s readership as decades went on. By the mid-1960s executives considered letting Cosmopolitan die, but Helen Gurley Brown, an ambitious and savvy businesswoman, submitted a plan for a dramatic editorial makeover. Gurley Brown took the helm and saved Cosmopolitan by publishing articles about topics other women’s magazines avoided. Twenty years later, when the magazine ended its first century, Cosmopolitan was the profit center of the Hearst Corporation and a culturally significant force in young women’s lives. The Improbable First Century of Cosmopolitan Magazine explores how Cosmopolitan survived three near-death experiences to become one of the most dynamic and successful magazines of the twentieth century. Landers uses a wealth of primary source materials to place this important magazine in the context of history and depict how it became the cultural touchstone it is today. This book will be of interest not only to modern Cosmo aficionadas but also to journalism students, news historians, and anyone interested in publishing.

The Creation of the American mass market and consumer culture

Michael Schmid
The Creation of the American mass market and consumer culture Book PDF

Author : Michael Schmid
Publisher : GRIN Verlag
Page : 11 pages
File Size : 46,6 Mb
Release : 2007-01-12
Category : Language Arts & Disciplines
ISBN : 9783638595520

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The Creation of the American mass market and consumer culture by Michael Schmid Pdf

Essay from the year 2004 in the subject Communications - Journalism, Journalism Professions, grade: 1,0, Indiana University (School of Journalism), course: Journalism J650, language: English, abstract: Robert A. Gross begins his article Markets, Magazines, and More with reference to a quote from Ellen Gruber Garvey’s book The Adman in the Parlor: Magazines and the Gendering of Consumer Culture which summarizes quite well the essential reason behind many developments that led to the creation of an American mass market. “Why...do men make magazines? To sell ad. space in them. What’s a magazine? So many pages of ad. space.” According to Gross magazines were not so much about content as they were about the advertisements in them. Of course, magazines had to be sold in order for people to read the ads, but the content of the magazine was not designed to improve the reader’s life but to get him interested in the product and eventually make him buy it. Many scholars such as William Leach see this development in the American media landscape from a purely informational and even missionary character to a consumption and marketing based arena as a major move away from the traditional values of media outlets such as the newspaper and others. Leach evaluates this change in his book The Land of Desire where he takes a close look at the changes within the American culture and market. He argues that in the decades after the Civil War “American capitalism began to produce a distinct culture, unconnected to traditional family or community values, to religion in any conventional sense, or to political democracy. It was a secular business and market-oriented culture [...].” He traces this change from the time of the Protestant settlers and early American community life, where the ultimate fulfilment was salvation, spiritual blessings for all and an end to poverty, to the 1900s, where those religious ideals were increasingly transformed and commercialized into personal satisfaction and individual pleasures and profit. With the appearance of “new pleasure palaces” such as department stores, theaters, restaurants, hotels, dance halls, and amusement parks Americans experienced the joy of personal satisfaction. Whereas in the past, Leach writes, “values had taken their character from ... the church; now they were deriving it from business and consumption.” This democratization of individual desire of the post Civil War culture is probably one of the “most notable contributions to modern society” according to Leach.

The Routledge Handbook of Magazine Research

David Abrahamson,Marcia R. Prior-Miller
The Routledge Handbook of Magazine Research Book PDF

Author : David Abrahamson,Marcia R. Prior-Miller
Publisher : Routledge
Page : 670 pages
File Size : 46,8 Mb
Release : 2015-06-05
Category : Language Arts & Disciplines
ISBN : 9781317524533

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The Routledge Handbook of Magazine Research by David Abrahamson,Marcia R. Prior-Miller Pdf

Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.

The Oxford Critical and Cultural History of Modernist Magazines

Peter Brooker,Andrew Thacker
The Oxford Critical and Cultural History of Modernist Magazines Book PDF

Author : Peter Brooker,Andrew Thacker
Publisher : Oxford University Press
Page : 1112 pages
File Size : 53,8 Mb
Release : 2009
Category : Art
ISBN : 9780199545810

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The Oxford Critical and Cultural History of Modernist Magazines by Peter Brooker,Andrew Thacker Pdf

This volume contains 44 original essays on the role of periodicals in the United States and Canada. Over 120 magazines are discussed by expert contributors, completely reshaping our understanding of the construction and emergence of modernism.

American Little Magazines of the Fin de Siecle

Kirsten MacLeod
American Little Magazines of the Fin de Siecle Book PDF

Author : Kirsten MacLeod
Publisher : University of Toronto Press
Page : 508 pages
File Size : 51,5 Mb
Release : 2018-03-01
Category : Literary Criticism
ISBN : 9781442695573

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American Little Magazines of the Fin de Siecle by Kirsten MacLeod Pdf

In American Little Magazines of the Fin de Siecle, Kirsten MacLeod examines the rise of a new print media form – the little magazine – and its relationship to the transformation of American cultural life at the turn of the twentieth century. Though the little magazine has long been regarded as the preserve of modernist avant-gardes and elite artistic coteries, for whom it served as a form of resistance to mass media, MacLeod’s detailed study of its origins paints a different picture. Combining cultural, textual, literary, and media studies criticism, MacLeod demonstrates how the little magazine was deeply connected to the artistic, social, political, and cultural interests of a rising professional-managerial class. She offers a richly contextualized analysis of the little magazine’s position in the broader media landscape: namely, its relationship to old and new media, including pre-industrial print forms, newspapers, mass-market magazines, fine press books, and posters. MacLeod’s study challenges conventional understandings of the little magazine as a genre and emphasizes the power of “little” media in a mass-market context.

Magazines and the Making of America

Heather A. Haveman
Magazines and the Making of America Book PDF

Author : Heather A. Haveman
Publisher : Princeton University Press
Page : 428 pages
File Size : 48,7 Mb
Release : 2020-08-04
Category : History
ISBN : 9780691210506

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Magazines and the Making of America by Heather A. Haveman Pdf

From the colonial era to the onset of the Civil War, Magazines and the Making of America looks at how magazines and the individuals, organizations, and circumstances they connected ushered America into the modern age. How did a magazine industry emerge in the United States, where there were once only amateur authors, clumsy technologies for production and distribution, and sparse reader demand? What legitimated magazines as they competed with other media, such as newspapers, books, and letters? And what role did magazines play in the integration or division of American society? From their first appearance in 1741, magazines brought together like-minded people, wherever they were located and whatever interests they shared. As America became socially differentiated, magazines engaged and empowered diverse communities of faith, purpose, and practice. Religious groups could distinguish themselves from others and demarcate their identities. Social-reform movements could energize activists across the country to push for change. People in specialized occupations could meet and learn from one another to improve their practices. Magazines built translocal communities—collections of people with common interests who were geographically dispersed and could not easily meet face-to-face. By supporting communities that crossed various axes of social structure, magazines also fostered pluralistic integration. Looking at the important role that magazines had in mediating and sustaining critical debates and diverse groups of people, Magazines and the Making of America considers how these print publications helped construct a distinctly American society.

Magazines and Modern Identities

Tim Satterthwaite,Andrew Thacker
Magazines and Modern Identities Book PDF

Author : Tim Satterthwaite,Andrew Thacker
Publisher : Bloomsbury Publishing
Page : 318 pages
File Size : 46,6 Mb
Release : 2023-09-21
Category : Photography
ISBN : 9781350278646

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Magazines and Modern Identities by Tim Satterthwaite,Andrew Thacker Pdf

In the late nineteenth and early twentieth century, ideals of technological progress and mass consumerism shaped the print cultures of countries across the globe. Magazines in Europe, the USA, Latin America, and Asia inflected a shared internationalism and technological optimism. But there were equally powerful countervailing influences, of patriotic or insurgent nationalism, and of traditionalism, that promoted cultural differentiation. In their editorials, images, and advertisements magazines embodied the tensions between these domestic imperatives and the forces of global modernity. Magazines and Modern Identities explores how these tensions played out in the magazine cultures of ten different countries, describing how publications drew on, resisted, and informed the ideals and visual forms of global modernism. Chapters take in the magazines of Australia, Europe and North America, as well as China, The Soviet Turkic states, and Mexico. With contributions from leading international scholars, the book considers the pioneering developments in European and North American periodicals in the modernist period, whilst expanding the field of enquiry to take in the vibrant magazine cultures of east Asia and Latin America. The construction of these magazines' modern ideals was a complex, dialectical process: in dialogue with international modernism, but equally responsive to their local cultures, and the beliefs and expectations of their readers. Magazines and Modern Identities captures the diversity of these ideals, in periodicals that both embraced and criticised the globalised culture of the technological era.