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American Sports in an Age of Consumption by Cory Hillman Pdf
Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.
American Sports in an Age of Consumption by Cory Hillman Pdf
Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.
This book explores the quasi-religious nature of consumerism and how American Christianity interacts with consumerism. The author uses mixed methods to unpack the nexus between the Christian faith and consumption and how habitual discretionary consumption functions as a pseudo-faith in America.
Author : Steven A. Riess,Gerald R. Gems Publisher : University of Illinois Press Page : 386 pages File Size : 46,8 Mb Release : 2009 Category : History ISBN : 9780252076152
The Cultural Politics of Post-9/11 American Sport by Michael Silk Pdf
Much of the writing on the post-9/11 period in the United States has focused on the role of "official" Government rhetoric about 9/11. Those who have focused on the news media have suggested that they played a key role in (re)defining the nation, allowing the citizenry to come to terms with 9/11, in providing ‘official’ understandings and interpretations of the event, and setting the terms for a geo-political-military response (the war on terror). However, strikingly absent from post-9/11 writing has been discussion on the role of sport in this moment. This text provides the first, book-length account, of the ways in which the sport media, in conjunction with a number of interested parties – sporting, state, corporate, philanthropic and military – operated with a seeming collective affinity to conjure up nation, to define nation and its citizenry, and, to demonize others. Through analysis of a variety of cultural products – film, children’s baseball, the Super Bowl, the Olympics, reality television – the book reveals how, in the post-9/11 moment, the sporting popular operated as a powerful and highly visible pedagogic weapon in the armory of the Bush Administration, operating to define ways of being American and thus occlude other ways of being.
Revised to give more attention to continuities in the American sporting experience, this widely-acclaimed book offers an analytical history of American sports from the colonial era to the present. It emphasizes the historical relationship between sports and class, race, ethnicity, gender, and region, as well as the power of sports to bind diverse people together.
A Brief History of American Sports by Elliott J. Gorn,Warren Goldstein Pdf
Elliott J. Gorn and Warren Goldstein show us where our games and pastimes came from, how they developed, and what they have meant to Americans. The great heroes of baseball and football are here, as well as the dramatic moments of boxing and basketball. Beyond this, the authors show us how sports fit into the larger contours of our past. A Brief History of American Sports reveals that from colonial times to the present, sports have been central to American culture, and a profound expression of who we are.
Understanding American Sports by Gerald R. Gems,Gertrud Pfister Pdf
Since the nineteenth century the USA has served as an international model for business, lifestyle and sporting success. Yet whilst the language of sport seems to be universal, American sports culture remains highly distinctive. Why is this so? How should we understand American sport? What can we learn about America by analyzing its sports culture? Understanding American Sports offers discussion and critical analysis of the everyday sporting and leisure activities of ‘ordinary’ Americans as well as the ‘big three’ (football, baseball, basketball), and elite sports heroes. Throughout the book, the development of American sport is linked to political, social, gender and economic issues, as well as the orientations and cultures of the multilayered American society with its manifold regional, ethnic, social, and gendered diversities. Topics covered include: American college sports the influence of immigrant populations the unique status of American football the emergence of women’s sport in the USA With co-authors from either side of the Atlantic, Understanding American Sports uses both the outsider’s perspective and that of the insider to explain American sports culture. With its extensive use of examples and illustrations, this is an engrossing and informative resource for all students of sports studies and American culture.
American Sports by Pamela Grundy,Benjamin G Rader Pdf
American Sports offers a reflective, analytical history of American sports from the colonial era to the present. Readers will focus on the diverse relationships between sports and class, gender, race, ethnicity, religion and region, and understand how these interactions can bind diverse groups together. By considering the economic, social and cultural factors that have surrounded competitive sports, readers will understand how sports have reinforced or challenged the values and behaviors of society.
In The New American Sport History sixteen scholars, many of them among the best known in the field, explore topics as diverse as the historical debate over black athletic superiority, the "selling" of sport in society, the eroticism of athletic activity, sexual fears of women athletes, and the marketing of the marathon. In line with the changing nature of sport history as a field of study, this volume focuses less on "traditional" topics and more on themes of class, gender, race, ethnicity, and national identity, which also define the larger parameters of social and cultural history. It is the first anthology to situation sport history within the broader fields of social history and cultural studies. Contributors are Melvin L. Adelman, William J. Baker, Pamela L. Cooper, Mark Dyreson, Gerald R. Gems, Elliott J. Gorn, Allen Guttmann, Stephen H. Hardy, Peter Levine, Donald J. Mrozek, Michael Oriard, S. W. Pope, Benjamin G. Rader, Steven A. Riess, Nancy L. Struna, and David K. Wiggins.
Sport Consumer Behaviour by Daniel C Funk,Kostas Alexandris,Heath McDonald Pdf
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.
In this impressive book, Barbara Keys offers the first major study of the political and cultural ramifications of international sports competitions in the decades before World War II. Focusing on the United States, Nazi Germany, and the Soviet Union, she examines the transformation of events like the Olympic Games and the World Cup from relatively small-scale events to the expensive, political, globally popular extravaganzas familiar to us today.
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports by Management Association, Information Resources Pdf
From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.
Handbook of Research on the Impact of Fandom in Society and Consumerism by Wang, Cheng Lu Pdf
Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Author : Steven A. Riess Publisher : John Wiley & Sons Page : 704 pages File Size : 47,8 Mb Release : 2014-03-26 Category : History ISBN : 9781118609408
A Companion to American Sport History by Steven A. Riess Pdf
A Companion to American Sport History presents acollection of original essays that represent the firstcomprehensive analysis of scholarship relating to the growing fieldof American sport history. Presents the first complete analysis of the scholarshiprelating to the academic history of American sport Features contributions from many of the finest scholars workingin the field of American sport history Includes coverage of the chronology of sports from colonialtimes to the present day, including major sports such as baseball,football, basketball, boxing, golf, motor racing, tennis, and trackand field Addresses the relationship of sports to urbanization,technology, gender, race, social class, and genres such as sportsbiography Awarded 2015 Best Anthology from the North American Society for Sport History (NASSH)
