An Introduction To Writing For Electronic Media

Author : Robert B. Musburger, PhD
Publisher : Taylor & Francis
Page : 359 pages
File Size : 54,8 Mb
Release : 2012-09-10
Category : Language Arts & Disciplines
ISBN : 9781136033131

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An Introduction to Writing for Electronic Media by Robert B. Musburger, PhD Pdf

"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Author : Robert B. Musburger, PhD
Publisher : CRC Press
Page : 358 pages
File Size : 46,6 Mb
Release : 2012-09-10
Category : Language Arts & Disciplines
ISBN : 9781136033148

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An Introduction to Writing for Electronic Media by Robert B. Musburger, PhD Pdf

"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Author : Milan D. Meeske
Publisher : Cengage Learning
Page : 336 pages
File Size : 40,9 Mb
Release : 2009-04-03
Category : Advertising copy
ISBN : 0495803707

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Copywriting for the Electronic Media by Milan D. Meeske Pdf

COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, International Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

Author : Simon Penny
Publisher : State University of New York Press
Page : 308 pages
File Size : 53,6 Mb
Release : 2015-03-10
Category : Social Science
ISBN : 9781438415819

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Critical Issues in Electronic Media by Simon Penny Pdf

Critical Issues in Electronic Media is an interdisciplinary sourcebook that offers new critical perspectives directly related to, or arising from, the practice of electronic media art. It sketches the changing topology of culture as it enters electronic space and specifically addresses questions of art practice in that space. Some of the contributions focus on the dynamics of specific emerging media such as interactive media, while others look at the cultural conditions formed by, and forming around, new technological complexes. Still others examine contemporary technocultural manifestations against a background of social and technological history. The contributors are professionally and geographically diverse, representing professional fields such as computer graphics, video, sound, drama, and visual arts as well as media, cultural and literary theory, and the social sciences. Together, these essays provide a rich survey of contemporary technological critique and offer a perspective on creative practice in technological media.

Author : Scott A. Kuehn,Andrew Lingwall
Publisher : CQ Press
Page : 505 pages
File Size : 45,6 Mb
Release : 2016-12-08
Category : Language Arts & Disciplines
ISBN : 9781506308111

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The Basics of Media Writing by Scott A. Kuehn,Andrew Lingwall Pdf

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Author : Andrew Bonime,Ken C. Pohlmann
Publisher : Unknown
Page : 244 pages
File Size : 54,6 Mb
Release : 1998
Category : Computers
ISBN : MINN:31951D01669014L

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Writing for New Media by Andrew Bonime,Ken C. Pohlmann Pdf

Written in a down to earth, non technical language which gives aspiring writers expert advice on how to break into this fast-growing field.

Author : Stephen Quinn,Vincent Filak
Publisher : Taylor & Francis
Page : 240 pages
File Size : 43,7 Mb
Release : 2005-08-26
Category : Language Arts & Disciplines
ISBN : 9781136034817

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Convergent Journalism an Introduction by Stephen Quinn,Vincent Filak Pdf

Learn how to deliver news in any and all media. This one volume teaches you how to master all of the skills needed to be a converged journalist. Don't think only broadcast or print. Think online, air waves, magazines, PDAs, cell phones and electronic paper. Convergent Journalism an Introduction explains what makes a news story effective today and how to recognize the best medium for a particular story. That medium may be the web, broadcast, radio, or a newspaper or magazine - or, more likely, all of the above. This text will explain how a single story can fulfil its potential through any media channel. Convergent Journalism an Introduction shows you, the news writer, editor, reporter, and producer how to tailor a story to meet the needs of various media, so your local news story can be written in a form appropriate for the web, print, PDA screen and broadcast.

Author : Joseph R. Dominick,Barry L. Sherman,Gary Copeland
Publisher : McGraw-Hill Companies
Page : 532 pages
File Size : 54,9 Mb
Release : 1990
Category : Social Science
ISBN : IND:30000000279285

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Broadcasting/cable and Beyond by Joseph R. Dominick,Barry L. Sherman,Gary Copeland Pdf

Author : Norman J. Medoff,Barbara Kaye
Publisher : Taylor & Francis
Page : 320 pages
File Size : 42,7 Mb
Release : 2013-03-20
Category : Language Arts & Disciplines
ISBN : 9781136030413

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Electronic Media by Norman J. Medoff,Barbara Kaye Pdf

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.

Author : Milan D. Meeske
Publisher : Wadsworth Publishing Company
Page : 128 pages
File Size : 50,9 Mb
Release : 2002-07-24
Category : Electronic
ISBN : 0534526659

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Copywriting for the Electronic Media by Milan D. Meeske Pdf

This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Nearly 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare students to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

Author : Gorham Kindem,Robert B. Musburger, PhD
Publisher : Taylor & Francis
Page : 536 pages
File Size : 52,9 Mb
Release : 2012-08-21
Category : Performing Arts
ISBN : 9781136053214

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Introduction to Media Production by Gorham Kindem,Robert B. Musburger, PhD Pdf

Introduction to Media Production began years ago as an alternative text that would cover ALL aspects of media production, not just film or just tv or just radio. Kindem and Musburger needed a book that would show students how every form of media intersects with one another, and about how one needs to know the background history of how film affects video, and how video affects working in a studio, and ultimately, how one needs to know how to put it all together. Introduction to Media Production is the book that shows this intersection among the many forms of media, and how students can use this intersection to begin to develop their own high quality work. Introduction to Media Production is a primary source for students of media. Its readers learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally, about all of the techniques used to create a media project. The digital revolution has exploded all the former techniques used in digital media production, and this book covers the now restructured and formalized digital workflows that make all production processes by necessity, digital. This text will concentrate on offering students and newcomers to the field the means to become aware of the critical importance of understanding the end destination of their production as a part of pre-production, not the last portion of post production. Covering film, tv, video, audio, and graphics, the fourth edition of Introduction to Digital Media promises to be yet another comprehensive guide for both students of media and newcomers to the media industry.

Author : Joan Van Tassel
Publisher : Taylor & Francis
Page : 434 pages
File Size : 52,8 Mb
Release : 2012-09-10
Category : Language Arts & Disciplines
ISBN : 9781136031618

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Managing Electronic Media by Joan Van Tassel Pdf

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Author : Lynne S. Gross,Edward John Fink
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 0 pages
File Size : 53,9 Mb
Release : 2005-06
Category : Broadcasting
ISBN : 0073221589

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Telecommunications by Lynne S. Gross,Edward John Fink Pdf

This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.

Author : Daniel Lawrence
Publisher : Broadview Press
Page : 162 pages
File Size : 51,5 Mb
Release : 2022-02-09
Category : Language Arts & Disciplines
ISBN : 9781770488229

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Digital Writing by Daniel Lawrence Pdf

This concise guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios, with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.

Author : Robert Kolker
Publisher : John Wiley & Sons
Page : 329 pages
File Size : 54,9 Mb
Release : 2009-02-24
Category : Social Science
ISBN : 9781405155601

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Media Studies by Robert Kolker Pdf

Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style. Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity Allows students to move within the media they know while increasing comprehension