Analysis And Evaluation Of Chosen Resources Of Volkswagen In Germany And In Respect Of The Indian Minicar Market And The Role Of Suzuki As A Joint Venture Prospect

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Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect

Jan Kubik
Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect Book PDF

Author : Jan Kubik
Publisher : GRIN Verlag
Page : 69 pages
File Size : 55,6 Mb
Release : 2011-03
Category : Electronic
ISBN : 9783640844623

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Analysis and Evaluation of Chosen Resources of Volkswagen in Germany and in Respect of the Indian Minicar Market and the Role of Suzuki as a Joint Venture Prospect by Jan Kubik Pdf

Scholarly Research Paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world's leading automobile manufacturer and is the largest carmaker in Europe. Therefore the Group posses 11.3 percent share of the world passenger car market and holds 20.9 percent of the European automobile market. The Volkswagen Group with its nine brands (Audi, SEAT, Skoda, Volkswagen, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania) offers a broad product range from low-consumption small cars to luxury class vehicles. For simplicity reasons the Volkswagen Aktiengesellschaft (as parent company of the Volkswagen group) is referred to as Volkswagen or VW where as the whole Volkswagen Group is either referred to as Volkswagen (VW) Group or Group within this paper. Despite the Group's international alignment it is currently only slightly represented in India. As it has entered the Indian passenger car market ten years ago, significantly later than its Japanese and American competitors, its current market share amounts only to two percent. Because potential customers are increasing, the automotive industry is getting more dynamical and international and government's politics are focusing on economic growth, India could become the future key market to the automotive industry. Due to the eminently strong growth of the Indian main street and the proceeding social change, as the younger generation wants to go for a distinguished career, especially the Indian minicar market's (IMM) potential is higher than ever before. As Volkswagen Group is alive to the importance of this market but lacking in appropriate knowledge how to produce cheapest cars in large-scale production, it considers strengthening the cooperation with Suzuki Motor Corporation and Volkswagen by building a Joint Venture (JV). Thus, the alrea

Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect

Jan Kubik
Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect Book PDF

Author : Jan Kubik
Publisher : GRIN Verlag
Page : 32 pages
File Size : 47,7 Mb
Release : 2011-02-28
Category : Business & Economics
ISBN : 9783640848188

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Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect by Jan Kubik Pdf

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world’s leading automobile manufacturer and is the largest carmaker in Europe. Therefore the Group posses 11.3 percent share of the world passenger car market and holds 20.9 percent of the European automobile market. The Volkswagen Group with its nine brands (Audi, SEAT, Škoda, Volkswagen, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania) offers a broad product range from low-consumption small cars to luxury class vehicles. For simplicity reasons the Volkswagen Aktiengesellschaft (as parent company of the Volkswagen group) is referred to as Volkswagen or VW where as the whole Volkswagen Group is either referred to as Volkswagen (VW) Group or Group within this paper. Despite the Group’s international alignment it is currently only slightly represented in India. As it has entered the Indian passenger car market ten years ago, significantly later than its Japanese and American competitors, its current market share amounts only to two percent. Because potential customers are increasing, the automotive industry is getting more dynamical and international and government’s politics are focusing on economic growth, India could become the future key market to the automotive industry. Due to the eminently strong growth of the Indian main street and the proceeding social change, as the younger generation wants to go for a distinguished career, especially the Indian minicar market’s (IMM) potential is higher than ever before. As Volkswagen Group is alive to the importance of this market but lacking in appropriate knowledge how to produce cheapest cars in large-scale production, it considers strengthening the cooperation with Suzuki Motor Corporation and Volkswagen by building a Joint Venture (JV). Thus, the already existing cross share- holding as shown in Appendix A could evolve into a new common entity. This paper analyses, appraises and evaluates in what way this strategy is promising for Volkswagen and how far Suzuki is an appropriate partner. Therefore, this assignment contributes to the assessment of the strategy’s prospect of success. Therefore, Appendix B was used partly as framework in this paper. Firstly, Volkswagen Group’s vision and history is epitomised and its objectives are outlined. Secondly, chosen resources of Volkswagen are revealed (2) and it is analysed how far they are transferable to the mentioned market and to which extent the JV with Suzuki Motor ...

Market Evaluation and Recommendation

Mac Dennis
Market Evaluation and Recommendation Book PDF

Author : Mac Dennis
Publisher : GRIN Verlag
Page : 18 pages
File Size : 42,6 Mb
Release : 2019-07-01
Category : Business & Economics
ISBN : 9783668969940

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Market Evaluation and Recommendation by Mac Dennis Pdf

Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Ideally, the aim of this report intends to identify the significance of AllerAir 5000 Executive Air Filter in India. Surprisingly, India stands as one of the best business and investment destinations. Nevertheless, business rivalry besides the copyright system are the main challenges in the Indian market. The key impediment faced in this report is allied to limitations of pertinent data from the diverse sources. But then again, according to my indivindual research, it is comprehended that the Indian community deserve cutting-edge air filter system due to the growing air pollution in the living environment and the consumer levels of air filters in India which rapidly increases every year. From report, my evaluation of the environmental factors in India for recommendations is based on a further need for research about the all environmental factors in India for appropriate findings and inferences. Empirically, much of the air pollutants in India emanates from industrial and vehicle emissions. My recommendation was driven towards air filter masks that will assist the Indian people from inhaling polluted air.

Motoring the Future

Engelbert Wimmer
Motoring the Future Book PDF

Author : Engelbert Wimmer
Publisher : Springer
Page : 506 pages
File Size : 50,6 Mb
Release : 2011-11-30
Category : Business & Economics
ISBN : 9780230307810

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Motoring the Future by Engelbert Wimmer Pdf

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Global Business Strategy

Kazuyuki Motohashi
Global Business Strategy Book PDF

Author : Kazuyuki Motohashi
Publisher : Springer
Page : 265 pages
File Size : 46,8 Mb
Release : 2015-03-25
Category : Business & Economics
ISBN : 9784431554684

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Global Business Strategy by Kazuyuki Motohashi Pdf

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Marketing Strategies for Indian Software Development Companies in Entering Western European Markets

Junaid Javaid
Marketing Strategies for Indian Software Development Companies in Entering Western European Markets Book PDF

Author : Junaid Javaid
Publisher : GRIN Verlag
Page : 38 pages
File Size : 40,9 Mb
Release : 2015-08-20
Category : Business & Economics
ISBN : 9783668033320

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Marketing Strategies for Indian Software Development Companies in Entering Western European Markets by Junaid Javaid Pdf

Project Report from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, University of Bedfordshire, language: English, abstract: This theory into practice report is written on the topic of ‘Identifying certain characteristics of marketing strategy for Indian software development companies in entering Western European market’. Main aim of this report is to identify certain characteristics that would permit Indian software companies to develop successful marketing strategies. It has been analysed that India has managed to hold India dominant position around the world in the software development field. It has been observed that the growth intensity of Indian software development industry is much higher than countries. It seemed to be difficult task for the companies to formulate strategies for entering foreign market for the very first time. And for this purpose these companies would have make several decision during this process. Usually, the process of foreign market entry follows different phases. When a company decides to make entry into foreign market, at a first stage if would have to decide which market shout it have to enter. When the particular market is selected then the company would to analyse that what sort of entry mode will be pursued. And at the last stage, the company would have to follow the operationalising of the market process. It has been learned that currently most of Indian software companies have been focused on providing general software development services rather than products. It has also been ascertained that when Western European companies would decide to outsource their projects/services to Indian software companies then they would intend on the utilisation of an offshore development center. it has been examined that certain problems (like differences in efficiency, meeting quality standards and deadlines) could be faced by the Indian software development companies while entering Western European market. It has been intended that there are six characteristics (lower psychical distance, developing relationships, acquiring knowledge about the target market, maintaining relationships with partners, reducing the price of its marketing offerings and determining its asset investment & risks) of marketing strategy that should be followed by Indian software development companies for making successful entry into the Western European market.

Strategic allocation of resources using linear programming model with parametric analysis: in MATLAB and Excel Solver

Dinesh Gupta
Strategic allocation of resources using linear programming model with parametric analysis in MATLAB and Excel Solver Book PDF

Author : Dinesh Gupta
Publisher : diplom.de
Page : 73 pages
File Size : 42,8 Mb
Release : 2014-05-01
Category : Computers
ISBN : 9783954897803

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Strategic allocation of resources using linear programming model with parametric analysis: in MATLAB and Excel Solver by Dinesh Gupta Pdf

Since the late 1940s, linear programming models have been used for many different purposes. Airline companies apply these models to optimize their use of planes and staff. NASA has been using them for years to optimize their use of limited resources. Oil companies use them to optimize their refinery operations. Small and medium-sized businesses use linear programming to solve a huge variety of problems, often involving resource allocation. In my study, a typical product-mix problem in a manufacturing system producing two products (each product consists of two sub-assemblies) is solved for ist optimal solution through the use of the latest versions of MATLAB having the command simlp, which is very much like linprog. As analysts, we try to find a good enough solution for the decision maker to make a final decision. Our attempt is to give the mathematical description of the product-mix optimization problem and bring the problem into a form ready to call MATLAB’s simlp command. The objective of this study is to find the best product mix that maximizes profit. The graph obtained using MATLAB commands, give the shaded area enclosed by the constraints called the feasible region, which is the set of points satisfying all the constraints. To find the optimal solution we look at the lines of equal profit to find the corner of the feasible region which yield the highest profit. This corner can be found out at the farthest line of equal profit, which still touches the feasible region. The most critical part is the sensitivity analysis, using Excel Solver, and Parametric Analysis, using computer software, which allows us to study the effect on optimal solution due to discrete and continuous change in parameters of the LP model including to identify bottlenecks. We have examined other options like product outsourcing, one-time cost, cross training of one operator, manufacturing of hypothetical third product on under-utilized machines and optimal sequencing of jobs on machines.

China's Automobile Industry

Eric Harwit
China s Automobile Industry Book PDF

Author : Eric Harwit
Publisher : M.E. Sharpe
Page : 234 pages
File Size : 50,7 Mb
Release : 1994-12-02
Category : Business & Economics
ISBN : 0765632691

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China's Automobile Industry by Eric Harwit Pdf

After tracing the history of the development of China's automobile industry, this book examines four cases of foreign-invested passenger car projects -- American Motors (Chrysler), Volkswagon, Peugeot, and Panda Motors. Then, on the basis of empirical data and theories of rational choice applied to the Chinese government, the author predicts the future progess of the automotive industry in China. This is the first book to study comprehensively the historical and political development of this vital sector of the Chinese economy.

To what Extent Can Volkswagen AG Benefit from the Volkswagen AG and Porsche AG Proposed Merger?

Anonym
To what Extent Can Volkswagen AG Benefit from the Volkswagen AG and Porsche AG Proposed Merger Book PDF

Author : Anonym
Publisher : GRIN Verlag
Page : 0 pages
File Size : 42,7 Mb
Release : 2020-09-02
Category : Business & Economics
ISBN : 334625884X

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To what Extent Can Volkswagen AG Benefit from the Volkswagen AG and Porsche AG Proposed Merger? by Anonym Pdf

Seminar paper from the year 2010 in the subject Business economics - Operations Research, grade: 2,0, language: English, abstract: This project aims to investigate the benefits of the proposed merger for Volkswagen AG. Volkswagen and Porsche have merged as a sole group under the management of Volkswagen. VW has purchased 41% of Porsche and over the next years, the firms will integrate and merge with each other even closer. Porsche will keep its own brand and still operate independently to some extent. The proposed Porsche and Volkswagen merger started in late summer 2009. Since I am a car enthusiast, I wanted to look at a car manufacturing company. Watching the news from Germany almost every day, I familiarized myself with the issue between Volkswagen and Porsche. Being a Porsche fan, I wanted to see what will happen with Porsche and investigated it. The German company Volkswagen AG is Europe's biggest carmaker and very well known throughout the world. Volkswagen AG owns nine brands including the own Volkswagen (VW) brand. Volkswagen's product portfolio consists of the brands Audi, Bentley, Skoda, Lamborghini and more. Each brand has its own character and operates as an independent entity on the market (Group). This suggests that each brand caters for a specific market. Porsche AG is one of the most profitable manufacturers of the luxurious sports cars, Porsche. Porsche's Chief Executive Officer (CEO) Wendelin Wiedeking made Porsche so successful until now. After Porsche obtained more shares of Volkswagen, Wiedeking wanted to take complete control over VW. This seemed impossible to many, as Volkswagen makes sales of $151 billion per year, which is about 16 times the size of Porsche, which generates sales of about $9.3 billion (Boston). Beginning in 2005, Porsche acquired a voting stake of 50.8% in Volkswagen. Porsche planned to increase these to 75% until the end of 2009 (Boston). However, everything turned out the other way, VW took most control over Porsch

Tesla Motors, Inc. Market Analysis and Definition

Dominic Birk
Tesla Motors Inc Market Analysis and Definition Book PDF

Author : Dominic Birk
Publisher : GRIN Verlag
Page : 30 pages
File Size : 40,7 Mb
Release : 2015-11-16
Category : Business & Economics
ISBN : 9783668087538

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Tesla Motors, Inc. Market Analysis and Definition by Dominic Birk Pdf

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company’s domestic market, the United States of America. Moreover, this assignment will only take Tesla’s automotive products into consideration.

A Successful Transformation?

Petr Pavlínek
A Successful Transformation Book PDF

Author : Petr Pavlínek
Publisher : Springer Science & Business Media
Page : 306 pages
File Size : 44,6 Mb
Release : 2008-04-30
Category : Business & Economics
ISBN : 9783790820409

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A Successful Transformation? by Petr Pavlínek Pdf

This is a brilliant examination of the complex processes of the post-1990 transformation in the Czech automotive industry and its selective integration into the West European system. The post-1990 restructuring of the industry is analyzed in the context of its pre-1990 development and in the context of the East European automobile industry as a whole. Specifically, the book examines the development and post-1990 restructuring of the Czech car, components, and truck industries.

An Introduction to Sustainable Transportation

Preston L. Schiller,Eric Christian Bruun,Jeffrey R. Kenworthy
An Introduction to Sustainable Transportation Book PDF

Author : Preston L. Schiller,Eric Christian Bruun,Jeffrey R. Kenworthy
Publisher : Earthscan
Page : 369 pages
File Size : 45,5 Mb
Release : 2010
Category : Electronic books
ISBN : 9781844076642

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An Introduction to Sustainable Transportation by Preston L. Schiller,Eric Christian Bruun,Jeffrey R. Kenworthy Pdf

Transportation plays a substantial role in the modern world; it provides tremendous benefits to society, but it also imposes significant economic, social and environmental costs. Sustainable transport planning requires integrating environmental, social, and economic factors in order to develop optimal solutions to our many pressing issues, especially carbon emissions and climate change. This essential multi-authored work reflects a new sustainable transportation planning paradigm. It explores the concepts of sustainable development and sustainable transportation, describes practical techniques for comprehensive evaluation, provides tools for multi-modal transport planning, and presents innovative mobility management solutions to transportation problems. This text reflects a fundamental change in transportation decision making. It focuses on accessibility rather than mobility, emphasizes the need to expand the range of options and impacts considered in analysis, and provides practical tools to allow planners, policy makers and the general public to determine the best solution to the transportation problems facing a community. Featuring extensive international examples and case-studies, textboxes, graphics, recommended reading and end of chapter questions, the authors draw on considerable teaching and researching experience to present an essential, ground-breaking and authoritative text on sustainable transport. Students of various disciplines, planners, policymakers and concerned citizens will find many of its provocative ideas and approaches of considerable value as they engage in the processes of understanding and changing transportation towards greater sustainability.

Contemporary Strategy Analysis Text Only

Robert M. Grant
Contemporary Strategy Analysis Text Only Book PDF

Author : Robert M. Grant
Publisher : Wiley
Page : 480 pages
File Size : 52,8 Mb
Release : 2013-01-22
Category : Business & Economics
ISBN : 1119941881

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Contemporary Strategy Analysis Text Only by Robert M. Grant Pdf

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. An interactive e-Book is included with every new copy of this text, including case and author clips, quizzes and glossary flashcards. Resources for instructors include an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips and extra cases.

Electric and Hybrid Cars

Curtis D. Anderson,Judy Anderson
Electric and Hybrid Cars Book PDF

Author : Curtis D. Anderson,Judy Anderson
Publisher : McFarland
Page : 269 pages
File Size : 42,9 Mb
Release : 2010-03-30
Category : Transportation
ISBN : 9780786457427

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Electric and Hybrid Cars by Curtis D. Anderson,Judy Anderson Pdf

This illustrated history chronicles electric and hybrid cars from the late 19th century to today's fuel cell and plug-in automobiles. It describes the politics, technology, marketing strategies, and environmental issues that have impacted electric and hybrid cars' research and development. The important marketing shift from a "woman's car" to "going green" is discussed. Milestone projects and technologies such as early batteries, hydrogen and bio-mass fuel cells, the upsurge of hybrid vehicles, and the various regulations and market forces that have shaped the industry are also covered.

The Second Century

Matthias Holweg,Frits K. Pil
The Second Century Book PDF

Author : Matthias Holweg,Frits K. Pil
Publisher : MIT Press (MA)
Page : 252 pages
File Size : 47,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 0262275619

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The Second Century by Matthias Holweg,Frits K. Pil Pdf

How the auto industry can replace obsolete strategies dating to Henry Ford's era with a system that reconnects customers to the value chain: a build-to-order model centered on process, product, and volume flexibility.