Tesla Motors Inc Market Analysis And Definition

Author : Dominic Birk
Publisher : Unknown
Page : 32 pages
File Size : 52,5 Mb
Release : 2015-11-25
Category : Electronic
ISBN : 3668087547

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Tesla Motors, Inc. Market Analysis and Definition by Dominic Birk Pdf

Research paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company's domestic market, the United States of America. Moreover, this assignment will only take Tesla's automotive products into consideration.

Author : Erik Somssich
Publisher : GRIN Verlag
Page : 21 pages
File Size : 51,5 Mb
Release : 2017-04-04
Category : Business & Economics
ISBN : 9783668428799

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Definition and Market Analysis of the Tesla Motors Model S by Erik Somssich Pdf

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”. From the text: - The Company Tesla Motors; - Business Analysis; - Market Analysis; - Market Positioning and Strategy

Author : Dominic Birk
Publisher : GRIN Verlag
Page : 30 pages
File Size : 54,8 Mb
Release : 2015-11-06
Category : Business & Economics
ISBN : 9783668082687

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Evaluation of the Marketing Strategy of Tesla Motors Inc by Dominic Birk Pdf

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla’s business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor’s current marketing strategy. Therefore, the focus will be again on the company’s domestic market: the United States of America. Furthermore, only Tesla’s automotive products will be taken into consideration – its recently launched home battery will not be object of this work.

Author : Dominic Birk
Publisher : GRIN Verlag
Page : 30 pages
File Size : 52,5 Mb
Release : 2015-11-16
Category : Business & Economics
ISBN : 9783668087538

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Tesla Motors, Inc. Market Analysis and Definition by Dominic Birk Pdf

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company’s domestic market, the United States of America. Moreover, this assignment will only take Tesla’s automotive products into consideration.

Author : Aylin Kadriye Tansel
Publisher : Unknown
Page : 28 pages
File Size : 51,9 Mb
Release : 2016-11-17
Category : Electronic
ISBN : 3668323860

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Marketing Report on "Tesla Motors" by Aylin Kadriye Tansel Pdf

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Kingston University London, language: English, abstract: This marketing report focuses on Tesla Motors (TM), a young company specialised in manufacturing high performance premium electric vehicles and vehicle powertrain engineering which was founded in 2003 in Silicon Valley. With TM's first launch of its Model S in 2012, it introduced the self-described "world's first premium electric sedan" (Tesla Motors, 2015) which brought TM on its successful way into the EV market. The analysis of TM's external marketing environment illustrates that tax incentives promote the use of EVs and thus demand for TM's products. Moreover, the economic factors such as fuel prices, raw material prices and volatility in exchange rates of USD against EUR, have a significant impact on sales and profitability. Increasing awareness of climate change and sustainable environment boosts customers' demand and makes the EV market more attractive for TM however range anxiety still hinders further demand. Advancements and R&D in technology are important to improve the charging network which may reduce range anxiety. Safety regulations determine TM's whole manufacturing processes and intellectual property secures successful factors of TM. Tesla's 'Gigafactory' is a major opportunity to reduce production costs and increase capacity of battery packs, making TM more competitive. However, threats such as increasing material costs and increased competition in the EV market exert more pressure on TM's competitiveness. The analysis of TM's internal market environment shows that TM's strength is relying on its powertrain engineering and innovative product development, exclusive product design, unique customer service and brand reputation, which are TM's core competencies and thus difficult for competitors to imitate. TM's human resources, in-house capa

Author : Simon Glandien
Publisher : GRIN Verlag
Page : 25 pages
File Size : 47,6 Mb
Release : 2020-11-18
Category : Business & Economics
ISBN : 9783346298034

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Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business by Simon Glandien Pdf

Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Author : Alan N. Hoffman
Publisher : Unknown
Page : 128 pages
File Size : 53,5 Mb
Release : 2011
Category : Tesla Roadster automobile
ISBN : 1526429462

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Tesla Motors, Inc by Alan N. Hoffman Pdf

Tesla Motors, Inc. is in the business of developing, manufacturing, and selling technology for high-performance electric automotives and power train components. Hoping to develop a greater worldwide acceptance of electric vehicles as an alternative to the traditional internal combustion, petroleum based vehicles that dominate the market, Telsa is the first company that commercially produced a federally compliant electric vehicle with the design styling and performance characteristics of a high-end performance automobile. Telsa currently offers one vehicle, the Roadster, for sale, as well as supplying electric power train components to Daimler for use in its Smart EV automobile. Additionally, Tesla has a partnership with Toyota Motors to develop and supply an electric power train for Toyota's Rav4 SUV.

Author : Sebastian Neumann
Publisher : Unknown
Page : 40 pages
File Size : 48,9 Mb
Release : 2020-08-02
Category : Electronic
ISBN : 3346234754

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Tesla, Inc. and the World's Transition to Electric Vehicles. Risks, Strenghts, Opportunities and Strategic Reccommendations by Sebastian Neumann Pdf

Author : Andreas Kauerhof
Publisher : GRIN Verlag
Page : 33 pages
File Size : 50,5 Mb
Release : 2017-03-01
Category : Business & Economics
ISBN : 9783668407305

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Tesla Motors Inc. Market Entry Strategy in Germany by Andreas Kauerhof Pdf

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla’s business model approach and its strategy in the non-domestic German market. Tesla’s firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.

Author : Edward Niedermeyer
Publisher : BenBella Books
Page : 225 pages
File Size : 48,5 Mb
Release : 2019-08-20
Category : Business & Economics
ISBN : 9781948836326

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Ludicrous by Edward Niedermeyer Pdf

Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.

Author : Jeff Dyer,Nathan Furr,Curtis Lefrandt
Publisher : Harvard Business Press
Page : 276 pages
File Size : 47,8 Mb
Release : 2019-05-14
Category : Business & Economics
ISBN : 9781633696532

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Innovation Capital by Jeff Dyer,Nathan Furr,Curtis Lefrandt Pdf

Learn from the Best Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: How you can build a personal reputation for innovation What techniques you can use to amplify your innovation capital How you can garner attention for your ideas and projects and persuade audiences to support them What it means to provide visionary leadership and how you can achieve it Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.

Author : Anonim
Publisher : GRIN Verlag
Page : 18 pages
File Size : 42,9 Mb
Release : 2018-03-27
Category : Business & Economics
ISBN : 9783668669932

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Tesla's Value Drivers. An Analysis by Anonim Pdf

Essay from the year 2017 in the subject Business economics - Investment and Finance, grade: 1,5, , language: English, abstract: Tesla, Inc. is an American electric vehicle (EVh) manufacturer, energy storage company, and solar panel manufacturer based in Palo Alto, California. In the following report, Tesla’s value drivers will be summarised and their influence on key valuation parameters will be analysed. Tesla’s valuation based on Multiples will be evaluated, followed by recommendations to investors. The valuation is based on Bloomberg data as well as an equity report by Barclays, as it successfully acknowledges different future scenarios, as well as their probabilities. In addition, the equity research on electric trucks conducted by Deutsche Bank has been used to identify electric trucks market potential as a value driver for Tesla.

Author : Jan Alexander Linxweiler
Publisher : GRIN Verlag
Page : 37 pages
File Size : 43,7 Mb
Release : 2017-07-19
Category : Business & Economics
ISBN : 9783668487178

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Sensitive Analysis of Tesla Motors, Inc. by Jan Alexander Linxweiler Pdf

Seminar paper from the year 2017 in the subject Business economics - Investment and Finance, grade: 1,3, Post University, course: Financial Modeling, language: English, abstract: The paper will summarize the findings of the sensitivity analysis of Tesla Motors Inc. (Tesla) for the last four years. In doing so, the information presented are described, methodically categorized and then analyzed. In a first step the overall situation of Tesla is analyzed. In a next step, the analysis focuses on different ratios based upon the financial statement, balance sheet and cash flow analysis. Then, additional observations in form of a competitor analysis are introduced. Finally, a conclusion will show that Tesla, while showing great promise, should improve upon its economic efficiency and effectiveness. Therefore, Telsa should provide an adjusted/revised action plan before investors should consider investing in the company.

Author : Dennis Schindeldecker
Publisher : Grin Publishing
Page : 16 pages
File Size : 46,6 Mb
Release : 2017-07-14
Category : Electronic
ISBN : 3668466262

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Competitor Assessment. the Electric Vehicle Industry. Tesla's Strategic Focus Lies on Establishing Its Brand in the Mass Automotive Market by Dennis Schindeldecker Pdf

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Post University, course: Competitive Intelligence, language: English, abstract: The overall electric vehicle industry has grown significantly in the last five years. One of many reasons for that was the introduction of Teslas first electric vehicle in 2009 with a strong differentiation strategy. Tesla is now focused on its entry into the mass automotive market. To achieve that, the company is committed to invest heavily in its production capacity and model line-up, most recently with the introduction of Model 3. Tesla's competitive advantages for this strategic goal include a superior electric vehicle technology and recharging infrastructure, brand recognition, a first mover market position, and a strong network of strategic partnerships. However, since the company entered the industry in the premium sport and luxury sedan vehicle niche segment, it has a resource disadvantage in regards to know-how, large-scale manufacturing processes and model line-up when it comes to the mass automotive market. Additionally, the company is relying on an overall growth of the EV demand, technological improvements and a high number of customer referrals in the near future. There is a large number of existing premium manufacturers in this space, several of which already enjoy major manufacturing and economies of scale advantages that will make this endeavor highly costly and risky. However, the combination of Tesla's competitive advantages and aggressive marketing could result in the capture and sustainment of a significant percentage of market shares in the mass automotive segment.

Author : Erik Somssich
Publisher : Unknown
Page : 24 pages
File Size : 55,5 Mb
Release : 2017-09-06
Category : Electronic
ISBN : 3668427399

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Tesla Model S. Market and Sales Strategy by Erik Somssich Pdf

Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: The purpose of this assignment was to analyze the market and sales strategy of Tesla and to identify its Model 3 customers. After ten years of waiting, Tesla's CEO Elon Musk has presented Tesla Model 3 to the public for the first time in an evening show at the end of march 2016. Unveiled at the company's design studio in Hawthorne, California in front of a crowd of whooping and cheering customers and journalists, Model 3 is the most affordable Tesla so far, hoped to bring electric cars to the mass market. Musk stated that the car will deliver at least 215 miles of range beginning at just 35.000 dollar. Musk is "fairly confident" that deliveries will begin by the end of 2017, and "you will not be able to buy a better car for 35.000 dollar, even with no options." Also it will be one of the safest cars in the world, according to Musk. Even before Tesla unveiled its new middle-class model, there were more than 115,000 people who had paid already 1.000 dollar to reserve one of the highly-anticipated electric cars. These early buyers didn't know what the car would look like or that it would have a starting price of exactly 35.000 dollar. They also didn't know how long the production and delivery would take.