Art In Advertising

Author : Julie Anne Lambert
Publisher : Unknown
Page : 0 pages
File Size : 49,8 Mb
Release : 2020
Category : Antiques & Collectibles
ISBN : 1851245383

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The Art of Advertising by Julie Anne Lambert Pdf

Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.

Author : Joan Gibbons
Publisher : Bloomsbury Publishing
Page : 207 pages
File Size : 41,7 Mb
Release : 2011-05-12
Category : Design
ISBN : 9780857710550

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Art and Advertising by Joan Gibbons Pdf

Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton's Shock of Reality. Exploring cutting-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and advertising work of Tony Kaye, she also looks at the increasing endorsement of art by highly branded products such as Absolut vodka, to argue that art and advertising need not be mutually exclusive terms.

Author : Alessia Alberti
Publisher : Unknown
Page : 232 pages
File Size : 55,6 Mb
Release : 2007
Category : Advertising art
ISBN : STANFORD:36105115328945

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Advertising & Art by Alessia Alberti Pdf

This is neither a manual claiming to be a popular summary nor a systematic treatment of the art of the wall poster. It is an original work, of vast scope, structured into independent essays organised along a cohesive timeline, from 1880 to the second half of the twentieth century, reflecting on various aspects of artistic advertising graphics in an interdisciplinary dimension and with an international perspective. From the establishment of the poster as an innovative form of large-circulation visual communication and from its emancipation from the painting aesthetics of the nineteenth century to the understanding of the influences of advertising on the Pop Art experiences of the 1960s, according to a logic of inverted relations. The constant points of reference show the relations not only with painting but also with graphic processing and design, publishing graphics, original prints and photography; in the background, there also is cinema, decorative arts and urban furnishing. Artists, schools, movements, trade magazines, the book industry, exhibitions and performances, business advertising, political and war propaganda, social topics: these are some of the subjects and phenomena that interact in the history of advertising languages, which have been framed here by the specialist expertise of six authors. There is also the recurrent emergence of the dialects around the instruments and purposes of advertising communication, between practice and experimentation, commercial requirements, professional training and creative demands.

Author : Glenn O'Brien
Publisher : Karma, New York
Page : 248 pages
File Size : 46,8 Mb
Release : 2017-05-23
Category : Art
ISBN : 1942607482

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Like Art by Glenn O'Brien Pdf

"Like Art" was the title of my Artforum column that ran from 1985 to 1990, but it was also my philosophy of advertising. Advertising was like art, and more and more art was like advertising. Ideally the only difference would be the logo. Advertising could take up the former causes of art--philosophy, beauty, mystery, empire. We were clearly living in a time of extremist hypocrisy where various forms of creative work descried one another. Price-gouging painters looked down onlowly craftsmen and entertainment journeymen. Millionaire rock stars adopted a quasi-communist stance, emphasizing the anti-commercia aspect of their work. From back cover.

Author : Barry Hoffman
Publisher : Unknown
Page : 152 pages
File Size : 45,5 Mb
Release : 2002
Category : Design
ISBN : UOM:39015057630454

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The Fine Art of Advertising by Barry Hoffman Pdf

Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriation of highbrow art to sell the products consumers love. 150 photos.

Author : Ruth E. Iskin
Publisher : Dartmouth College Press
Page : 465 pages
File Size : 41,7 Mb
Release : 2014-10-07
Category : Art
ISBN : 9781611686166

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The Poster by Ruth E. Iskin Pdf

The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.

Author : Bryan Holme
Publisher : HP Books
Page : 342 pages
File Size : 45,9 Mb
Release : 1985
Category : Design
ISBN : UVA:X001107614

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The Art of Advertising by Bryan Holme Pdf

"Advertising illustration, as we know it, came into its own in the 1880s and swiftly became the mirror par excellence of public events and popular taste. In this entertaining and enlightening book, Bryan Holme discusses the progress of the art and presents hundreds of landmark ads, posters, and magazine covers that chronicle our lives and those of our recent ancestors."--BOOK JACKET.

Author : Nik Mahon
Publisher : Bloomsbury Publishing
Page : 184 pages
File Size : 53,7 Mb
Release : 2017-11-02
Category : Business & Economics
ISBN : 9781350034563

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Basics Advertising 02: Art Direction by Nik Mahon Pdf

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Author : Theodore Menten
Publisher : Unknown
Page : 128 pages
File Size : 52,7 Mb
Release : 1988-01
Category : Electronic
ISBN : 0844652229

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Advertising Art in the Art Deco Style by Theodore Menten Pdf

363 ads, posters, trademarks and other commercial graphics -- 22 in full color -- that pictorially chronicle the rise of Art Deco in Europe and America. Artists include Kinger, Teague, Carlu, Lepape, Darcy, Brill.

Author : Scott Anthony,Oliver Green,Margaret Timmers
Publisher : Lund Humphries Publishers Limited
Page : 0 pages
File Size : 50,8 Mb
Release : 2021
Category : Advertising
ISBN : 1848223781

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Shell Art & Advertising by Scott Anthony,Oliver Green,Margaret Timmers Pdf

Exploring Shell's remarkable advertising archive, which includes an extensive poster collection, as well as film, cartoon graphics and guidebooks, this book is the first to present a comprehensive overview of the company's artistic heritage. The key contributions made by some major artists and designers including Paul Nash, Graham Sutherland, Ben Nicholson and Edward McKnight Kauffer are highlighted and beautifully reproduced from original archive material, and broader questions are explored, such as Shell's position within contemporary debates regarding the aesthetics of 'Commercial Art'. By delving into the ways in which Shell's publicity was conceived, commissioned and disseminated in the 20th century, the authors examine the historical and social contexts of Shell?s advertising and assess the work's broader cultural significance in shaping an era defined by travel, prosperity and mass democracy.

Author : Jon Steel
Publisher : John Wiley & Sons
Page : 330 pages
File Size : 50,6 Mb
Release : 1998-03-13
Category : Business & Economics
ISBN : UOM:39015040152376

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Truth, Lies, and Advertising by Jon Steel Pdf

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

Author : Julie Anne Lambert
Publisher : Unknown
Page : 0 pages
File Size : 48,6 Mb
Release : 2020
Category : Commercial art
ISBN : 1851245405

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Vintage Advertising by Julie Anne Lambert Pdf

How did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family?'Vintage Advertising: An A to Z' takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.

Author : Art Directors Club (New York, N.Y.),The Art Directors Club Of
Publisher : Unknown
Page : 572 pages
File Size : 55,7 Mb
Release : 1971
Category : Advertising photography
ISBN : 0823019039

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The 50th Annual of Advertising Editorial & Television Art & Design by Art Directors Club (New York, N.Y.),The Art Directors Club Of Pdf

Author : Chris H. Beyer
Publisher : Unknown
Page : 296 pages
File Size : 45,6 Mb
Release : 2000
Category : Antiques & Collectibles
ISBN : IND:30000086792136

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Coca-Cola Girls by Chris H. Beyer Pdf

This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.

Author : Michele H. Bogart
Publisher : University of Chicago Press
Page : 460 pages
File Size : 45,7 Mb
Release : 1995
Category : Art
ISBN : 0226063089

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Artists, Advertising, and the Borders of Art by Michele H. Bogart Pdf

In the first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters. She maps out the border between art and commerce and expands our picture of artistic culture and practice in the twentieth century with unexpected pairings of Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.