Advertising Art

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The Art of Advertising

Julie Anne Lambert
The Art of Advertising Book PDF

Author : Julie Anne Lambert
Publisher : Unknown
Page : 0 pages
File Size : 55,7 Mb
Release : 2020
Category : Antiques & Collectibles
ISBN : 1851245383

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The Art of Advertising by Julie Anne Lambert Pdf

Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.

Advertising & Art

Alessia Alberti
Advertising Art Book PDF

Author : Alessia Alberti
Publisher : Unknown
Page : 232 pages
File Size : 47,5 Mb
Release : 2007
Category : Antiques & Collectibles
ISBN : STANFORD:36105115328945

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Advertising & Art by Alessia Alberti Pdf

This is neither a manual claiming to be a popular summary nor a systematic treatment of the art of the wall poster. It is an original work, of vast scope, structured into independent essays organised along a cohesive timeline, from 1880 to the second half of the twentieth century, reflecting on various aspects of artistic advertising graphics in an interdisciplinary dimension and with an international perspective. From the establishment of the poster as an innovative form of large-circulation visual communication and from its emancipation from the painting aesthetics of the nineteenth century to the understanding of the influences of advertising on the Pop Art experiences of the 1960s, according to a logic of inverted relations. The constant points of reference show the relations not only with painting but also with graphic processing and design, publishing graphics, original prints and photography; in the background, there also is cinema, decorative arts and urban furnishing. Artists, schools, movements, trade magazines, the book industry, exhibitions and performances, business advertising, political and war propaganda, social topics: these are some of the subjects and phenomena that interact in the history of advertising languages, which have been framed here by the specialist expertise of six authors. There is also the recurrent emergence of the dialects around the instruments and purposes of advertising communication, between practice and experimentation, commercial requirements, professional training and creative demands.

Art and Advertising

Joan Gibbons
Art and Advertising Book PDF

Author : Joan Gibbons
Publisher : Bloomsbury Publishing
Page : 207 pages
File Size : 52,6 Mb
Release : 2011-05-12
Category : Design
ISBN : 9780857710550

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Art and Advertising by Joan Gibbons Pdf

Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton's Shock of Reality. Exploring cutting-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and advertising work of Tony Kaye, she also looks at the increasing endorsement of art by highly branded products such as Absolut vodka, to argue that art and advertising need not be mutually exclusive terms.

Artists, Advertising, and the Borders of Art

Michele H. Bogart
Artists Advertising and the Borders of Art Book PDF

Author : Michele H. Bogart
Publisher : University of Chicago Press
Page : 460 pages
File Size : 54,5 Mb
Release : 1995
Category : Art
ISBN : 0226063089

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Artists, Advertising, and the Borders of Art by Michele H. Bogart Pdf

In the first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters. She maps out the border between art and commerce and expands our picture of artistic culture and practice in the twentieth century with unexpected pairings of Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.

Basics Advertising 02: Art Direction

Nik Mahon
Basics Advertising 02 Art Direction Book PDF

Author : Nik Mahon
Publisher : Bloomsbury Publishing
Page : 184 pages
File Size : 48,5 Mb
Release : 2017-11-02
Category : Business & Economics
ISBN : 9781350034563

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Basics Advertising 02: Art Direction by Nik Mahon Pdf

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

The Poster

Ruth E. Iskin
The Poster Book PDF

Author : Ruth E. Iskin
Publisher : Dartmouth College Press
Page : 465 pages
File Size : 54,9 Mb
Release : 2014-10-07
Category : Art
ISBN : 9781611686166

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The Poster by Ruth E. Iskin Pdf

The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.

Like Art

Glenn O'Brien
Like Art Book PDF

Author : Glenn O'Brien
Publisher : Karma, New York
Page : 248 pages
File Size : 53,5 Mb
Release : 2017-05-23
Category : Art
ISBN : 1942607482

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Like Art by Glenn O'Brien Pdf

"Like Art" was the title of my Artforum column that ran from 1985 to 1990, but it was also my philosophy of advertising. Advertising was like art, and more and more art was like advertising. Ideally the only difference would be the logo. Advertising could take up the former causes of art--philosophy, beauty, mystery, empire. We were clearly living in a time of extremist hypocrisy where various forms of creative work descried one another. Price-gouging painters looked down onlowly craftsmen and entertainment journeymen. Millionaire rock stars adopted a quasi-communist stance, emphasizing the anti-commercia aspect of their work. From back cover.

1921 Annual of Advertising Art

Art Directors Club
1921 Annual of Advertising Art Book PDF

Author : Art Directors Club
Publisher : Courier Dover Publications
Page : 177 pages
File Size : 54,9 Mb
Release : 2018-12-18
Category : Art
ISBN : 9780486829197

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1921 Annual of Advertising Art by Art Directors Club Pdf

The publishing boom of the early twentieth century led to an entirely new vocation, that of art direction for editorial publications and advertising. In 1921, the recently formed Art Directors Club resolved to show that their profession involved more than just signage for selling products. Their exhibition of paintings and drawings, intended to prove their work worthy of artistic consideration, was judged by a jury that featured some of the era's most distinguished names in illustration and art, including Ashcan School painter Robert Henri; Charles Dana Gibson, creator of the "Gibson Girl"; and outstanding New York artist Joseph Pennell, among others. This reproduction of the exhibition's catalog offers a generous selection of more than 300 halftone images, accompanied by an appendix of the ads' corresponding sources. New to this edition are added pages of brilliant color reproductions of a selection of the best materials. Entries by leaders in the field include J. C. Leyendecker's ads for Arrow shirts, Maxfield Parrish's Mazda Lamp calendar pages, Franklin Booth's line art, and contributions by Norman Rockwell, Edward Penfield, N. C. Wyeth, and other luminaries. Students of art, illustration, and advertising as well as professional illustrators, historians, and anyone with an appreciation of advertising art will find this volume a richly evocative source of historic commercial art.

Vintage Advertising Art and Design

J. N. Halsted
Vintage Advertising Art and Design Book PDF

Author : J. N. Halsted
Publisher : Courier Corporation
Page : 128 pages
File Size : 46,6 Mb
Release : 2014-04-23
Category : Design
ISBN : 9780486491196

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Vintage Advertising Art and Design by J. N. Halsted Pdf

This comprehensive volume contains all the essentials for creating ads with a retro look and feel. Drawn from typographic sourcebooks as well as sign-painting manuals of the early 20th century, the contents include a wealth of borders, frames, images, and typographic elements for re-creating authentic styles of the 1890s–1920s.

Advertising Art in the Art Deco Style

Theodore Menten
Advertising Art in the Art Deco Style Book PDF

Author : Theodore Menten
Publisher : Unknown
Page : 128 pages
File Size : 54,7 Mb
Release : 1988-01
Category : Electronic
ISBN : 0844652229

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Advertising Art in the Art Deco Style by Theodore Menten Pdf

363 ads, posters, trademarks and other commercial graphics -- 22 in full color -- that pictorially chronicle the rise of Art Deco in Europe and America. Artists include Kinger, Teague, Carlu, Lepape, Darcy, Brill.

From Idolatry to Advertising: Visual Art and Contemporary Culture

Susan G. Josephson
From Idolatry to Advertising Visual Art and Contemporary Culture Book PDF

Author : Susan G. Josephson
Publisher : Routledge
Page : 288 pages
File Size : 45,5 Mb
Release : 2016-09-16
Category : Political Science
ISBN : 9781315479996

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From Idolatry to Advertising: Visual Art and Contemporary Culture by Susan G. Josephson Pdf

This book records the conclusions that I came to as I thought through the cultural evolution of each of the different sorts of visual art and tried to piece together their story from the perspective of philosophy. Chapter 1 discusses how culture shapes art to be what it is from the outside, like a mold shapes clay, and the great power of art to affect the way we think and to promote cultural change. Chapter 2 discusses the evolution of Fine Art from its birth in the Renaissance to its present old age and decline. Chapter 3 discusses the institutional structures that make art for popular taste its own sort of art, and the culture wars over censorship and whether public art should be Fine Art, or art for popular taste. Chapters 4 and 5 discuss the life histories of design and advertising. This book is also the story of how art interacts with technology. In my work in Artificial Intelligence research I saw that there is an intimate connection between the evolution of design in engineering and design in art. In both sorts of design there is a growing understanding of how to make and use levels of packaging, and how to approach things from the functional perspective of the artifact. This is discussed in Chapter 4. My talk in Chapter 1 of how art styles affect us also reflects this functional approach. That is, instead of approaching art styles in the traditional ways, I have approached them in terms of the tasks of vision and how art delivers information packaged to be understood at different levels of visual processing. Using this functional approach, I stress what art does for us rather than what art is. I also tried to address the evolution of culture given the mass media and mass market, and the role of art in the growing marriage between television and computer. As I thought about computers in my work in Artificial Intelligence, I saw that a new sort of idolatry was arising where ^he computers were being asked to be infallible experts giving us advice on everything from taxes to marriage problems and our health. I saw that computers were being used not just as art tools and artists, but also as art objects like the ancient idols. This started me thinking about how other ancient functions of religion were being filled by advertising and the media.

The Art of Advertising

Bryan Holme
The Art of Advertising Book PDF

Author : Bryan Holme
Publisher : HP Books
Page : 342 pages
File Size : 50,9 Mb
Release : 1985
Category : Design
ISBN : UVA:X001107614

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The Art of Advertising by Bryan Holme Pdf

"Advertising illustration, as we know it, came into its own in the 1880s and swiftly became the mirror par excellence of public events and popular taste. In this entertaining and enlightening book, Bryan Holme discusses the progress of the art and presents hundreds of landmark ads, posters, and magazine covers that chronicle our lives and those of our recent ancestors."--BOOK JACKET.

Art and Advertising

Joan Gibbons
Art and Advertising Book PDF

Author : Joan Gibbons
Publisher : Bloomsbury Publishing
Page : 208 pages
File Size : 47,7 Mb
Release : 2011-05-12
Category : Design
ISBN : 9780857732743

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Art and Advertising by Joan Gibbons Pdf

Over the past twenty-five years the relationship between art and advertising has become increasingly varied and complex, with artists appropriating the billboards and neon displays of the ad world, and advertising strategies borrowing both the tactics and imagery of contemporary art. This wide-ranging book charts key points of contact, overlap and exchange between the two fields. Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin though to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson's Silk Cut, Benetton's Shock of Reality and US agency Wieden and Kennedy's work for Nike. She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.

Truth, Lies, and Advertising

Jon Steel
Truth Lies and Advertising Book PDF

Author : Jon Steel
Publisher : John Wiley & Sons
Page : 330 pages
File Size : 51,5 Mb
Release : 1998-03-13
Category : Business & Economics
ISBN : UOM:39015040152376

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Truth, Lies, and Advertising by Jon Steel Pdf

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

Shell Art & Advertising

Scott Anthony,Oliver Green,Margaret Timmers
Shell Art Advertising Book PDF

Author : Scott Anthony,Oliver Green,Margaret Timmers
Publisher : Lund Humphries Publishers Limited
Page : 0 pages
File Size : 44,5 Mb
Release : 2021
Category : Advertising
ISBN : 1848223781

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Shell Art & Advertising by Scott Anthony,Oliver Green,Margaret Timmers Pdf

Exploring Shell's remarkable advertising archive, which includes an extensive poster collection, as well as film, cartoon graphics and guidebooks, this book is the first to present a comprehensive overview of the company's artistic heritage. The key contributions made by some major artists and designers including Paul Nash, Graham Sutherland, Ben Nicholson and Edward McKnight Kauffer are highlighted and beautifully reproduced from original archive material, and broader questions are explored, such as Shell's position within contemporary debates regarding the aesthetics of 'Commercial Art'. By delving into the ways in which Shell's publicity was conceived, commissioned and disseminated in the 20th century, the authors examine the historical and social contexts of Shell?s advertising and assess the work's broader cultural significance in shaping an era defined by travel, prosperity and mass democracy.