Artists Advertising And The Borders Of Art

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Artists, Advertising, and the Borders of Art

Michele H. Bogart
Artists Advertising and the Borders of Art Book PDF

Author : Michele H. Bogart
Publisher : University of Chicago Press
Page : 460 pages
File Size : 49,9 Mb
Release : 1995
Category : Art
ISBN : 0226063089

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Artists, Advertising, and the Borders of Art by Michele H. Bogart Pdf

In the first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters. She maps out the border between art and commerce and expands our picture of artistic culture and practice in the twentieth century with unexpected pairings of Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.

Art and Advertising

Joan Gibbons
Art and Advertising Book PDF

Author : Joan Gibbons
Publisher : Bloomsbury Publishing
Page : 208 pages
File Size : 55,9 Mb
Release : 2011-05-12
Category : Design
ISBN : 9780857732743

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Art and Advertising by Joan Gibbons Pdf

Over the past twenty-five years the relationship between art and advertising has become increasingly varied and complex, with artists appropriating the billboards and neon displays of the ad world, and advertising strategies borrowing both the tactics and imagery of contemporary art. This wide-ranging book charts key points of contact, overlap and exchange between the two fields. Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin though to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson's Silk Cut, Benetton's Shock of Reality and US agency Wieden and Kennedy's work for Nike. She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.

Marketing the Arts

Finola Kerrigan
Marketing the Arts Book PDF

Author : Finola Kerrigan
Publisher : Routledge
Page : 442 pages
File Size : 54,7 Mb
Release : 2010-04-27
Category : Art
ISBN : 9781136995019

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Marketing the Arts by Finola Kerrigan Pdf

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

The Fine Art of Advertising

Barry Hoffman
The Fine Art of Advertising Book PDF

Author : Barry Hoffman
Publisher : Unknown
Page : 152 pages
File Size : 55,7 Mb
Release : 2002
Category : Design
ISBN : UOM:39015057630454

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The Fine Art of Advertising by Barry Hoffman Pdf

Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriation of highbrow art to sell the products consumers love. 150 photos.

Fine Art Publicity

Susan Abbott
Fine Art Publicity Book PDF

Author : Susan Abbott
Publisher : Simon and Schuster
Page : 192 pages
File Size : 52,8 Mb
Release : 2005-02-01
Category : Art
ISBN : 9781581159462

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Fine Art Publicity by Susan Abbott Pdf

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.

Inventing the Modern Artist

Sarah Burns
Inventing the Modern Artist Book PDF

Author : Sarah Burns
Publisher : Yale University Press
Page : 396 pages
File Size : 52,8 Mb
Release : 1996-01-01
Category : Art
ISBN : 0300078595

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Inventing the Modern Artist by Sarah Burns Pdf

Sarah Burns tells the story of artists in American society during a period of critical transition from Victorian to modern values, examining how culture shaped the artists and how artists shaped their culture. Focusing on such important painters as James McNeill Whistler, William Merritt Chase, Cecilia Beaux, Winslow Homer, and Albert Pinkham Ryder, she investigates how artists reacted to the growing power of the media, to an expanding consumer society, to the need for a specifically American artist type, and to the problem of gender.

The Enchantments of Mammon

Eugene McCarraher
The Enchantments of Mammon Book PDF

Author : Eugene McCarraher
Publisher : Belknap Press
Page : 817 pages
File Size : 43,6 Mb
Release : 2019
Category : Business & Economics
ISBN : 9780674984615

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The Enchantments of Mammon by Eugene McCarraher Pdf

Eugene McCarraher challenges the conventional view of capitalism as a force for disenchantment. From Puritan and evangelical valorizations of profit to the heavenly Fordist city, the mystically animated corporation, and the deification of the market, capitalism has hijacked our intrinsic longing for divinity, laying hold to our souls.

Picturing the New Negro

Caroline Goeser
Picturing the New Negro Book PDF

Author : Caroline Goeser
Publisher : Unknown
Page : 384 pages
File Size : 47,7 Mb
Release : 2007
Category : Art
ISBN : UOM:39015067691934

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Picturing the New Negro by Caroline Goeser Pdf

Chronicles the vibrant partnership between literary and visual African American artists that resulted in the image of the New Negro. In the process, demonstrates that commercial illustration represents the largest and, in some cases, most progressive body of visual art associated with the Harlem Renaissance.

From Idolatry to Advertising

Susan G. Josephson
From Idolatry to Advertising Book PDF

Author : Susan G. Josephson
Publisher : Routledge
Page : 264 pages
File Size : 40,5 Mb
Release : 1996
Category : Art
ISBN : UOM:39015035774069

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From Idolatry to Advertising by Susan G. Josephson Pdf

Traces the cultural evolution of the visual arts, looking at the ways in which culture shapes art, the role of institutional structures, and debates over censorship, public art, and popular art. Overviews the evolution of fine art from the Renaissance to the present, and discusses the histories of design and advertising, and the interaction of art and technology, especially in the marriage of the television and computer. For students in art and cultural studies. Paper edition (unseen), $19.95. Annotation copyrighted by Book News, Inc., Portland, OR

Buyways

Catherine Gudis
Buyways Book PDF

Author : Catherine Gudis
Publisher : Psychology Press
Page : 354 pages
File Size : 44,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 0415934559

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Buyways by Catherine Gudis Pdf

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

John Sloan

Michael Lobel
John Sloan Book PDF

Author : Michael Lobel
Publisher : Yale University Press
Page : 241 pages
File Size : 44,6 Mb
Release : 2014-04-29
Category : Art
ISBN : 9780300195552

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John Sloan by Michael Lobel Pdf

This fascinating book highlights the artist’s early career as an illustrator and how it influenced his work as a painter and shaped his response to modernism.

Developing Visual Arts Education in the United States

Mary Ann Stankiewicz
Developing Visual Arts Education in the United States Book PDF

Author : Mary Ann Stankiewicz
Publisher : Springer
Page : 263 pages
File Size : 52,7 Mb
Release : 2016-06-15
Category : Education
ISBN : 9781137544490

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Developing Visual Arts Education in the United States by Mary Ann Stankiewicz Pdf

This book examines how Massachusetts Normal Art School became the alma mater par excellence for generations of art educators, designers, and artists. The founding myth of American art education is the story of Walter Smith, the school’s first principal. This historical case study argues that Smith’s students formed the professional network to disperse art education across the United States, establishing college art departments and supervising school art for industrial cities. As administrative progressives they created institutions and set norms for the growing field of art education. Nineteenth-century artists argued that anyone could learn to draw; by the 1920s, every child was an artist whose creativity waited to be awakened. Arguments for systematic art instruction under careful direction gave way to charismatic artist-teachers who sought to release artistic spirits. The task for art education had been redefined in terms of living the good life within a consumer culture of work and leisure.

Staging and the Arts in Nineteenth-Century France

Camilla Murgia
Staging and the Arts in Nineteenth Century France Book PDF

Author : Camilla Murgia
Publisher : Cambridge Scholars Publishing
Page : 221 pages
File Size : 41,6 Mb
Release : 2023-09-22
Category : Art
ISBN : 9781527518575

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Staging and the Arts in Nineteenth-Century France by Camilla Murgia Pdf

This book discusses the mechanisms and patterns of staging in nineteenth-century France. Often associated with theatre and performance, staging also applies to visual arts. It is thoroughly embedded in a more general cultural development comprising the dissemination of knowledge, political awareness and consumerism. The notion of staging applies to a process of appearing, revealing and disappearing that puts forward new ways for the individual to be seen and to make the self (and the other) visible. Staging determines and questions the process of appearing and disappearing by generating connections and interactions between multiple layers of reality (i.e., artistic, theatrical, literary, and visual) – but according to what criteria, through what mechanisms and with what materials? What are the repercussions of staging, and, even more important, what does staging not show? This book argues that the notion of staging goes beyond interdisciplinarity. Looking at the different ways staging was used and conceived introduces new approaches to understanding visual culture in nineteenth-century France.

Cultures of Commerce

E. Brown,C. Gudis,M. Moskowitz
Cultures of Commerce Book PDF

Author : E. Brown,C. Gudis,M. Moskowitz
Publisher : Springer
Page : 368 pages
File Size : 46,5 Mb
Release : 2016-10-19
Category : History
ISBN : 9781137071828

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Cultures of Commerce by E. Brown,C. Gudis,M. Moskowitz Pdf

While historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been widely studied. This anthology contributes to the debate at the intersection of business history and the study of cultural forms, ranging from material to visual culture to literature.

The Art of the Literary Poster

Allison Rudnick
The Art of the Literary Poster Book PDF

Author : Allison Rudnick
Publisher : Metropolitan Museum of Art
Page : 252 pages
File Size : 41,5 Mb
Release : 2024-03-07
Category : Antiques & Collectibles
ISBN : 9781588397744

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The Art of the Literary Poster by Allison Rudnick Pdf

Spurred by innovations in printing technology, the modern poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the best-known illustrators and graphic designers of the period—including Will H. Bradley, Florence Lundborg, Edward Penfield, and Ethel Reed—these advertisements for books and high-tone periodicals such as Harper’s and Lippincott’s went beyond the realm of commercial art, incorporating bold, stylized imagery and striking typography. This book, based on the renowned Leonard A. Lauder Collection, explores the craze for literary posters, which became sought after collectibles even in their day. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster; the impact of early experiments in the field of advertising psychology; the expanded opportunities for women artists, who played an important role in advancing the so-called poster style; and the printmaking techniques that artists employed in this novel art form. A lively survey of a little-known but highly influential period in graphic design, The Art of the Literary Poster is sure to delight enthusiasts of illustration, advertising, and book arts.