Author : Anonim
Publisher : Unknown
Page : 98 pages
File Size : 43,6 Mb
Release : 1994
Category : Marketing
ISBN : IND:30000070094424
Asian Journal of Marketing
Anonim
Asian Journal Of Marketing
Asian Journal Of Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Asian Journal Of Marketing book. This book definitely worth reading, it is an incredibly well-written.
Asian Journal of Marketing
Anonim
Author : Anonim
Publisher : Unknown
Page : 314 pages
File Size : 43,6 Mb
Release : 1997
Category : Marketing
ISBN : UCAL:B5341836
Asian Journal of Marketing by Anonim Pdf
Consumer Behavior in Asia
Erdener Kaynak,Tsang-Sing Chan
Author : Erdener Kaynak,Tsang-Sing Chan
Publisher : Routledge
Page : 130 pages
File Size : 49,5 Mb
Release : 2014-06-23
Category : Business & Economics
ISBN : 9781317948360
Consumer Behavior in Asia by Erdener Kaynak,Tsang-Sing Chan Pdf
Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”
Marketing Management in Asia.
Stanley Paliwoda,Tim Andrews,Junsong Chen
Author : Stanley Paliwoda,Tim Andrews,Junsong Chen
Publisher : Routledge
Page : 204 pages
File Size : 50,8 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781136303814
Marketing Management in Asia. by Stanley Paliwoda,Tim Andrews,Junsong Chen Pdf
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Principles of Marketing
Philip Kotler
Author : Philip Kotler
Publisher : Pearson Prentice Hall
Page : 118 pages
File Size : 52,6 Mb
Release : 2011-11-30
Category : Marketing
ISBN : 9810687532
Principles of Marketing by Philip Kotler Pdf
For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.
Marketing Research: Asia-Pacific Edition
Steve D'Alessandro,Ben Lowe,Hume Winzar,William Zikmund,Barry J. Babin
Author : Steve D'Alessandro,Ben Lowe,Hume Winzar,William Zikmund,Barry J. Babin
Publisher : Cengage AU
Page : 632 pages
File Size : 41,7 Mb
Release : 2017-01-01
Category : Marketing research
ISBN : 9780170369824
Marketing Research: Asia-Pacific Edition by Steve D'Alessandro,Ben Lowe,Hume Winzar,William Zikmund,Barry J. Babin Pdf
Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Principles of Marketing
Ayantunji Gbadamosi,Ian Bathgate,Sonny Nwankwo
Author : Ayantunji Gbadamosi,Ian Bathgate,Sonny Nwankwo
Publisher : Bloomsbury Publishing
Page : 428 pages
File Size : 55,5 Mb
Release : 2013-11-19
Category : Business & Economics
ISBN : 9780230392694
Principles of Marketing by Ayantunji Gbadamosi,Ian Bathgate,Sonny Nwankwo Pdf
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.
Ethical and Social Marketing in Asia
Bang Nguyen,Chris Rowley
Author : Bang Nguyen,Chris Rowley
Publisher : Chandos Publishing
Page : 342 pages
File Size : 42,8 Mb
Release : 2015-02-16
Category : Business & Economics
ISBN : 9780081001042
Ethical and Social Marketing in Asia by Bang Nguyen,Chris Rowley Pdf
There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices
Review of Marketing Research
Naresh Malhotra
Author : Naresh Malhotra
Publisher : Routledge
Page : 216 pages
File Size : 43,5 Mb
Release : 2017-09-25
Category : Business & Economics
ISBN : 9781351550963
Review of Marketing Research by Naresh Malhotra Pdf
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Designing and Managing a Research Project
Michael Jay Polonsky,David S. Waller
Author : Michael Jay Polonsky,David S. Waller
Publisher : SAGE
Page : 297 pages
File Size : 52,8 Mb
Release : 2010-07-20
Category : Business & Economics
ISBN : 9781412977753
Designing and Managing a Research Project by Michael Jay Polonsky,David S. Waller Pdf
This is a concise, easy-to-read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted.
Marketing
Nick Ellis,James Fitchett,Matthew Higgins,Gavin Jack,Ming Lim,Michael Saren,Mark Tadajewski
Author : Nick Ellis,James Fitchett,Matthew Higgins,Gavin Jack,Ming Lim,Michael Saren,Mark Tadajewski
Publisher : SAGE
Page : 258 pages
File Size : 54,8 Mb
Release : 2010-11-17
Category : Business & Economics
ISBN : 9781446243954
Marketing by Nick Ellis,James Fitchett,Matthew Higgins,Gavin Jack,Ming Lim,Michael Saren,Mark Tadajewski Pdf
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.
Consumer Behaviour in Asia
Hellmut Schütte,Deanna Ciarlante
Author : Hellmut Schütte,Deanna Ciarlante
Publisher : Springer
Page : 288 pages
File Size : 50,7 Mb
Release : 2016-07-27
Category : Business & Economics
ISBN : 9781349148622
Consumer Behaviour in Asia by Hellmut Schütte,Deanna Ciarlante Pdf
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Management Association, Information Resources
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2214 pages
File Size : 51,8 Mb
Release : 2014-12-31
Category : Business & Economics
ISBN : 9781466673588
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Asian Dimensions of Services Marketing
Esther Tang,Ricky Chan,Susan Tai
Author : Esther Tang,Ricky Chan,Susan Tai
Publisher : Routledge
Page : 144 pages
File Size : 44,7 Mb
Release : 2018-10-24
Category : Business & Economics
ISBN : 9781317956242
Asian Dimensions of Services Marketing by Esther Tang,Ricky Chan,Susan Tai Pdf
Explore current trends in the Asian service industry! Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian countries. These changes have had many effects on countries such as China, Korea, Singapore, and Thailand, mostly at the expense of agriculture and manufacturing. This book examines these effects, and establishes ways to achieve success in services marketing. This educational book provides an enlightening look at topics such as: the influence of reference groups in the service industry of Singapore the moderating effect of switching costs on the relationship between service performance and customer satisfaction in the Thai cultural and business setting how multinational professional service firms in South Korea have achieved success the emotional impact of store atmosphere on Chinese customers in a leisure service setting the rapid development of services in Asia, and how to effectively market intangibles to various kinds of consumers
Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
Eva Hotnaidah Saragih,Rike Penta Sitio,Rosita Fitriyani,Dhinar Silalahi,Yeneneh Tamirat Negash
Author : Eva Hotnaidah Saragih,Rike Penta Sitio,Rosita Fitriyani,Dhinar Silalahi,Yeneneh Tamirat Negash
Publisher : Springer Nature
Page : 745 pages
File Size : 44,5 Mb
Release : 2023-02-10
Category : Business & Economics
ISBN : 9789464630763
Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022) by Eva Hotnaidah Saragih,Rike Penta Sitio,Rosita Fitriyani,Dhinar Silalahi,Yeneneh Tamirat Negash Pdf
This is an open access book. It has been our great honor to welcome all the participants to the 4th Asia-Pacific Management Research Conference was held in Surabaya, Indonesia, on May 18th–20th, 2022 as a hybrid conference (virtualy conference). I recalled formulating the concept and conducting this conference with the Research Center and Case Clearing House (RC-CCH) Team back in 2017. The conference encourages fresh and impactful studies that address the latest issues and topics, particularly in economics, management, business, and accounting. The forum particularly welcomes the discussion and sharing among research fellows in a semi-formal academic setting. As we reach the fourth conference, we are confident that we will maintain a contribution to the global literature. It is undeniable that the theme of the COVID-19 Pandemic is the main issue of this fourth conference, but rather than focusing on the misery, we look for models, technologies, and concepts that are beneficial for the economy and businesses to grow toward the new normal. This conference received 136 abstracts, of which 57 were accepted articles in Atlantis Proceeding.