Author : Ray DiZazzo
Publisher : CRC Press
Page : 265 pages
File Size : 49,8 Mb
Release : 2012-10-12
Category : Performing Arts
ISBN : 9781136051623
Corporate Media Production by Ray DiZazzo Pdf
Corporate Media Production thoroughly examines all aspects of this exciting creative field, from the initial script to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamic relationship shared by these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world. Topics include: Program Needs Analysis Developing the creative concept Script essentials Keys to successful preproduction Lighting, camera and sound Directing executives, employees, and professional actors The director's key aesthetic skills Graphics Production Music and sound production Critical judgment and people skills Traditional and nonlinear editing Audio sweetening The future of corporate media