Authority Influencer Marketing Made Simple

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Authority Influencer Marketing Made Simple

Andrew Carter
Authority Influencer Marketing Made Simple Book PDF

Author : Andrew Carter
Publisher : Global Publishing Group
Page : 163 pages
File Size : 41,6 Mb
Release : 2023-10-01
Category : Business & Economics
ISBN : 9781925370317

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Authority Influencer Marketing Made Simple by Andrew Carter Pdf

How to position yourself as THE "go-to" authority in your niche and increase profits exponentially. International author, entrepreneur, speaker and marketing specialist, Andrew Carter shares his insider secret on the single most powerful, yet least known, marketing tool available to business owners today. His entrepreneurial success in building profitable businesses led him to owning an award-winning international company who have helped business owners, celebrities and thought leaders grow their brands internationally using this one simple, powerful strategy. This book unlocks that strategy so you can skyrocket your online or offline business and brand with minimal effort. You will discover: - The golden rules to authority and influencer marketing, and how to create it quickly and easily - The breakthrough strategy that makes you No. 1 in your niche - Powerful tips to increasing your profits without wasting money on advertising - How to get thousands of dollars in free media and PR for your business - How to have hungry customers eagerly coming to you and willing to pay you more - How to massively grow your brand, give you more time and money, and make your competition irrelevant - The game behind the game - unleashing the true power of authority and influencer marketing Accelerate your profits. Read this book today!

Social Media Marketing Made Simple

Larry Garland
Social Media Marketing Made Simple Book PDF

Author : Larry Garland
Publisher : Pureland
Page : 130 pages
File Size : 43,6 Mb
Release : 2021-02-16
Category : Business & Economics
ISBN : 9783985228003

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Social Media Marketing Made Simple by Larry Garland Pdf

Social media marketers and business owners! Are you tired of scrolling through your feed wishing you had a bigger audience, but uncertain about how to go about getting more? Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease.It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing, and planning the most exciting and effective content to share with their engaged followers.Understanding social media marketing will have numerous benefits, that will be relevant to a multitude of aspects of business in the twenty-first century.

The Age of Influence

Neal Schaffer
The Age of Influence Book PDF

Author : Neal Schaffer
Publisher : HarperCollins Leadership
Page : 288 pages
File Size : 48,6 Mb
Release : 2020-03-17
Category : Business & Economics
ISBN : 9781400216376

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The Age of Influence by Neal Schaffer Pdf

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Influencer Marketing for Brands

Aron Levin
Influencer Marketing for Brands Book PDF

Author : Aron Levin
Publisher : Apress
Page : 170 pages
File Size : 54,5 Mb
Release : 2019-11-30
Category : Business & Economics
ISBN : 9781484255032

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Influencer Marketing for Brands by Aron Levin Pdf

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Beyond Influencer Marketing

Cloris Kylie
Beyond Influencer Marketing Book PDF

Author : Cloris Kylie
Publisher : Unknown
Page : 274 pages
File Size : 40,6 Mb
Release : 2018-04-25
Category : Business & Economics
ISBN : 0999722107

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Beyond Influencer Marketing by Cloris Kylie Pdf

Beyond Influencer Marketing: Your guide to build authority, grow your list, and boost revenue in your service business. Through step-by-step guidance and case studies, learn how to avoid roadblocks to connect with influencers, assume a winning mindset and create a marketing foundation for tangible results, and tap into your network to land clients.

Influence Marketing

Danny Brown,Sam Fiorella
Influence Marketing Book PDF

Author : Danny Brown,Sam Fiorella
Publisher : Que Publishing
Page : 279 pages
File Size : 49,9 Mb
Release : 2013-04-29
Category : Business & Economics
ISBN : 9780133391640

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Influence Marketing by Danny Brown,Sam Fiorella Pdf

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Influential Marketing

Jean Lafitte
Influential Marketing Book PDF

Author : Jean Lafitte
Publisher : Unknown
Page : 58 pages
File Size : 46,9 Mb
Release : 2019-09-24
Category : Electronic
ISBN : 1695355563

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Influential Marketing by Jean Lafitte Pdf

Today, people would rather listen to expert opinions about something, which has led to an increase in the number of brands using them to tell the back story of a company.People love to hear from influencers - on both a macro and micro level - especially when it is dependent on a product or company.This is the point in time where consumers want to make decisions for themselves but listen to people who have some comprehension about a product/service about a brand or company before following through or not following through on their decision.The success of an influencer's marketing will depend on how confident people feel in the choices they make. And, the success can be seen in their content and the buyer's excursion.Tomoson said influencers are the most cost-effective method in gaining customers. In fact, companies earn $6.50 for every dollar they spend on advertising or investing in the idea of an influencer.92 percent of all people will look to family, friends, co-workers and people close to them to get a referral. Word-of-mouth advertising often leads to two times more sales than paid advertising does. Deloitte said customers attained via word-of-mouth often have a 37 percent higher rate of retention.When the brand and promotor actually have a relationship, it helps to ensure influencer marketing is a success. When influencers are real advocates of a brand, it can lead to a higher return on investment for the brand.Influencer marketing is attentive on the buyer's whole milestone, which means an influencer has a huge role in aiding buyers throughout their journey with brands.

The Regulation of Social Media Influencers

Catalina Goanta,Sofia Ranchordás
The Regulation of Social Media Influencers Book PDF

Author : Catalina Goanta,Sofia Ranchordás
Publisher : Edward Elgar Publishing
Page : 352 pages
File Size : 40,5 Mb
Release : 2020-05-29
Category : Law
ISBN : 9781788978286

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The Regulation of Social Media Influencers by Catalina Goanta,Sofia Ranchordás Pdf

In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.

Marketing Made Simple

Donald Miller,Dr. J.J. Peterson
Marketing Made Simple Book PDF

Author : Donald Miller,Dr. J.J. Peterson
Publisher : HarperCollins Leadership
Page : 208 pages
File Size : 44,6 Mb
Release : 2020-03-17
Category : Business & Economics
ISBN : 9781400203802

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Marketing Made Simple by Donald Miller,Dr. J.J. Peterson Pdf

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

Winfluence

Jason Falls
Winfluence Book PDF

Author : Jason Falls
Publisher : Entrepreneur Press
Page : 163 pages
File Size : 45,9 Mb
Release : 2021-02-23
Category : Business & Economics
ISBN : 9781613084472

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Winfluence by Jason Falls Pdf

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

Influencer Marketing

Sevil Yesiloglu,Joyce Costello
Influencer Marketing Book PDF

Author : Sevil Yesiloglu,Joyce Costello
Publisher : Routledge
Page : 316 pages
File Size : 43,9 Mb
Release : 2020-11-29
Category : Business & Economics
ISBN : 9781000228267

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Influencer Marketing by Sevil Yesiloglu,Joyce Costello Pdf

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

TikTok as a Marketing Channel for Influencer Marketing

Chantal Van Houtte
TikTok as a Marketing Channel for Influencer Marketing Book PDF

Author : Chantal Van Houtte
Publisher : LIT Verlag Münster
Page : 128 pages
File Size : 51,9 Mb
Release : 2024-05-18
Category : Electronic
ISBN : 9783643914668

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TikTok as a Marketing Channel for Influencer Marketing by Chantal Van Houtte Pdf

Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok.

Ultimate Guide to Influencer Marketing

Eric Butow,Stephanie Garcia
Ultimate Guide to Influencer Marketing Book PDF

Author : Eric Butow,Stephanie Garcia
Publisher : Entrepreneur Press
Page : 170 pages
File Size : 49,7 Mb
Release : 2024-05-07
Category : Business & Economics
ISBN : 9781613084748

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Ultimate Guide to Influencer Marketing by Eric Butow,Stephanie Garcia Pdf

Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers crucial aspects of influencer marketing, offering practical advice and actionable strategies. Learn more about: The importance of investing in influencer marketing for your business Identifying the right type of influencer for your brand and product Working with micro-influencers that are niche specific and budget friendly Organizing and running your influencer marketing campaigns Analyzing the results of your campaign to maximize your ROI Leveraging influencer relationships to grow your business Ultimate Guide to Influencer Marketing is an essential tool for small business owners looking to harness the power of influencer marketing.

The Authority Guide to Creating Brand Stories That Sell

Jim O'Connor
The Authority Guide to Creating Brand Stories That Sell Book PDF

Author : Jim O'Connor
Publisher : Unknown
Page : 77 pages
File Size : 50,8 Mb
Release : 2017
Category : Branding (Marketing)
ISBN : 191230001X

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The Authority Guide to Creating Brand Stories That Sell by Jim O'Connor Pdf

Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd.

Social Media Dominance

Irina Bristow
Social Media Dominance Book PDF

Author : Irina Bristow
Publisher : Zee Publishing
Page : 43 pages
File Size : 52,5 Mb
Release : 2022-12-25
Category : Business & Economics
ISBN : PKEY:6610000429295

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Social Media Dominance by Irina Bristow Pdf

Who else wants to take their social media game up a notch? Are you struggling to keep up with the ever-changing trends on social media? Or, do you feel that your social media presence is lackluster and unimpressive? If you answered yes to these questions, then this book is for you! In Social Media Domination, the author goes deep into the techniques, and the tools to help you dominate every social media platform. She'll teach you how to use social media to your advantage, and turn your small business or personal account into a thriving powerhouse. This book is the perfect guide for anyone looking to take their online presence to the next level. This book will also teach you how to create high-quality content that will capture the attention of your target audience, how to get engagements, as well as how to use social media platforms to drive traffic to your website and increase sales. Get ready for social media domination that you never thought possible! In this book you'll learn about: Be aware of customer needs Use social media to promote products and services Social media marketing platforms Website best practices Mobile marketing Search Engine Optimization Email marketing Email and social media marketing can be combined Marketing with prominent influencers Set goals Conversion and profit Launching the Influencer marketing campaign Social Media Analytics Social Media Tools The most common social media mistakes And, much, much more... Order your copy today and see the results for yourself.