Best Practices In Hospitality And Tourism Marketing And Management

Author : Ana María Campón-Cerro,José Manuel Hernández-Mogollón,José Antonio Folgado-Fernández
Publisher : Springer
Page : 369 pages
File Size : 55,9 Mb
Release : 2018-07-30
Category : Social Science
ISBN : 9783319916927

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Best Practices in Hospitality and Tourism Marketing and Management by Ana María Campón-Cerro,José Manuel Hernández-Mogollón,José Antonio Folgado-Fernández Pdf

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.

Author : Haemoon Oh
Publisher : Routledge
Page : 576 pages
File Size : 45,5 Mb
Release : 2009-11-04
Category : Business & Economics
ISBN : 9781136399978

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Handbook of Hospitality Marketing Management by Haemoon Oh Pdf

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Author : Information Resources Management Association
Publisher : Business Science Reference
Page : 525 pages
File Size : 55,6 Mb
Release : 2020
Category : Branding (Marketing)
ISBN : 1799824691

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Destination Management and Marketing by Information Resources Management Association Pdf

"This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"--

Author : Salleh Mohd Radzi,Mohd Hafiz Mohd Hanafiah,Norzuwana Sumarjan,Zurinawati Mohi,Didi Sukyadi,Karim Suryadi,Pupung Purnawarman
Publisher : CRC Press
Page : 1536 pages
File Size : 44,6 Mb
Release : 2016-10-26
Category : Business & Economics
ISBN : 9781315386966

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Heritage, Culture and Society by Salleh Mohd Radzi,Mohd Hafiz Mohd Hanafiah,Norzuwana Sumarjan,Zurinawati Mohi,Didi Sukyadi,Karim Suryadi,Pupung Purnawarman Pdf

Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.

Author : Robert D. Reid,David C. Bojanic
Publisher : John Wiley and Sons
Page : 673 pages
File Size : 55,8 Mb
Release : 2009-02-09
Category : Business & Economics
ISBN : 9780470088586

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Hospitality Marketing Management by Robert D. Reid,David C. Bojanic Pdf

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Author : Rich Harrill
Publisher : Institute for Tourism Research University of South Carolina
Page : 194 pages
File Size : 47,7 Mb
Release : 2005
Category : Tourism
ISBN : PSU:000056888027

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Guide to Best Practices in Tourism and Destination Management by Rich Harrill Pdf

Author : Robert D. Reid
Publisher : Van Nostrand Reinhold Company
Page : 424 pages
File Size : 49,9 Mb
Release : 1989
Category : Food service
ISBN : PSU:000023397644

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Hospitality Marketing Management by Robert D. Reid Pdf

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing

Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
Page : 326 pages
File Size : 54,6 Mb
Release : 2016-01-07
Category : Business & Economics
ISBN : 9781466697621

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Strategic Tools and Methods for Promoting Hospitality and Tourism Services by Nedelea, Alexandru-Mircea Pdf

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Author : Neil Wearne,Alison Morrison
Publisher : Routledge
Page : 337 pages
File Size : 52,9 Mb
Release : 2013-01-11
Category : Business & Economics
ISBN : 9781136001857

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Hospitality Marketing by Neil Wearne,Alison Morrison Pdf

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

Author : Muzaffer Uysal,Zvi Schwartz,Ercan Sirakaya-Turk
Publisher : CRC Press
Page : 426 pages
File Size : 41,9 Mb
Release : 2017-03-03
Category : Business & Economics
ISBN : 9781482223477

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Management Science in Hospitality and Tourism by Muzaffer Uysal,Zvi Schwartz,Ercan Sirakaya-Turk Pdf

Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications with conceptual pieces, empirical applications, and best practices with examples coming from different parts of the world and settings. The last section ends with a chapter focusing on challenges and future research directions. This book goes beyond revenue management topics and presents a broad range of topics in management science applications as they relate to hospitality and tourism cases. Researchers and students in hospitality and tourism will find this book very useful since it contains chapters on data analytics, e-commerce and technology, revenue and yield management, optimization methods, resource allocation, goal programming, dynamic programming, Markov chain models, trends analysis and detection, measuring potential and attractiveness in tourism development, performance measures and use of indices in hospitality and tourism, and more. There is a heightened interest in these areas of business applications in today’s data-driven business environment, and this book addresses that interest. This book is the only comprehensive text on management science applications in hospitality and tourism. It will help managers and hospitality and tourism students as future managers to develop an in-depth understanding of the importance of data analysis, interpretation, and generating information, and intelligence for decision making. It covers a broad range of applications representing different geographic regions of the world.

Author : Francis Buttle,David Bowie,Maureen Brookes,Anastasia Mariussen
Publisher : Taylor & Francis
Page : 435 pages
File Size : 49,6 Mb
Release : 2016-10-04
Category : Business & Economics
ISBN : 9781317403494

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Hospitality Marketing by Francis Buttle,David Bowie,Maureen Brookes,Anastasia Mariussen Pdf

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Author : Saurabh Kumar Dixit,Kuan-Huei Lee,Poh Theng Loo
Publisher : Routledge
Page : 150 pages
File Size : 42,7 Mb
Release : 2021-09-15
Category : Business & Economics
ISBN : 9781000442670

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Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit,Kuan-Huei Lee,Poh Theng Loo Pdf

Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.

Author : Michael John Boella,Steven Goss-Turner
Publisher : Routledge
Page : 354 pages
File Size : 40,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415632539

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Human Resource Management in the Hospitality Industry by Michael John Boella,Steven Goss-Turner Pdf

This text now includes updates to all statistics, information on job design and empowerment, updated coverage of trade unionism and a new chapter on business ethics. It matches new NVQ requirements and incorporates new material relevant to courses and learning needs.

Author : Dogan Gursoy
Publisher : Routledge
Page : 1093 pages
File Size : 52,7 Mb
Release : 2017-10-02
Category : Business & Economics
ISBN : 9781315445502

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Routledge Handbook of Hospitality Marketing by Dogan Gursoy Pdf

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

Author : Vinnie Jauhari
Publisher : CRC Press
Page : 360 pages
File Size : 47,9 Mb
Release : 2017-06-26
Category : Business & Economics
ISBN : 9781771883795

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Hospitality Marketing and Consumer Behavior by Vinnie Jauhari Pdf

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.