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Beyond Listening by Clark, Alison,Peter Moss,Kjørholt, Anne Trine Pdf
From both an international perspective and through combining theory, practice and reflection, this book examines critically how listening to young children in early childhood services is understood and practiced.
Kundenreaktionen sind von größter Bedeutung für alle Marketingprozesse - angefangen bei der Werbung bis hin zur Verpackung. Deshalb führen Marketingexperten in Amerika jährlich für etwa 1 Milliarde US Dollar über 150.000 Focus Groups durch, um Emotionen, Motive und Einstellungen von Kunden und potentiellen Kunden zu einem bestehenden oder geplanten Produktkonzept zu explorieren. "Beyond Listening" befasst sich mit der besonderen Bedeutung von Focus Groups. Dabei handelt es sich um moderierte Gruppendiskussionen, die mit ausgewählten Kunden und Endverbrauchern geführt werden. Marketing- und Werbeprofis lernen hier, wie man Focus Groups einsetzt, um detaillierte Einblicke in das Kundenverhalten zu gewinnen, konkrete Kundenreaktionen aufzudecken, Meinungen und Anregungen zu sammeln, um so eine bessere Grundlage für künftige Entwicklungsentscheidungen zu gewinnen. Mit einer Fülle von Fallstudien zu verschiedenen Produkten, wie z.B. Altoids, Tropicana, Velcro, Maxwell House und Federal Express - um nur einige zu nennen. Die Autoren sind anerkannte Experten auf diesem Gebiet. Bonnie Goebert, Inhaberin der Bonnie Goebert Company, ist eine führende Kapazität auf dem Gebiet der Focus Group Forschung. Sie kann auf 30 Jahre Erfahrung mit Fortune 1000 Unternehmen zurückgreifen, die sie in den Bereichen Markenidentität, Produktentwicklung, Erweiterung von Produktkategorien und Werbestrategien in nahezu allen Produktkategorien beraten hat. Co-Autorin Herma Rosenthal ist Chefin des Consultingunternehmens Writing Resource. Zu ihrem Kundenstamm gehören u.a. The New York Times, Discovery Communications und Children's Television Workshop.
Author : Michael C. Heller Publisher : Univ of California Press Page : 280 pages File Size : 47,8 Mb Release : 2023-11-14 Category : Music ISBN : 9780520975866
Just Beyond Listening asks how we might think about encounters with sound that complicate standard accounts of aurality. In a series of essays, Michael C. Heller considers how sound functions in dialogue with a range of sensory and affective modalities, including physical co-presence, textual interference, and spectral haunting. The text investigates sound that is experienced in other parts of the body, altered by cross-wirings of the senses, weaponized by the military, or mediated and changed by cultural practices and memory. Building on recent scholarship in sound studies and affect theory, Heller questions not only how sound propagates acoustically but how sonic presences temper our total experience of the world around us.
Over 55% of your day is spent listening; yet only 2% of us have been trained in how to listen. What is poor listening costing you? Do you rush from meeting to meeting, your head buried in the last conversation you had, without time to think of the next? Or feel frustrated with unproductive discussions where the loudest in the room adds limited insight and drowns out everyone else? We usually think of these situations as communication problems; that we have not spoken our needs correctly or clearly. Yet, conflict, chaos and confusion are the costs of not listening. Many communication and listening books say the most important person in a conversation is the speaker - not true! This pocket-sized guide will help you to reconnect with your innate gift of deep listening, to create the right space to listen to yourself before you listen to others. You'll learn to listen beyond the words that are spoken, to add context and meaning and listen in to what's not being said. Deep Listening will help you move from confusion and conflict to thoughtful, insightful and powerful discussions that will transform not just your work, but your whole life.
A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they're throwing their money away. In this fascinating book, Goebert, a highly respected moderator with three decades of experience with focus groups, explains what's wrong with how companies use the information. More importantly, she draws on her own experiences with clients like the New York Times, Tropicana, Maxwell House, Colgate, Maybelline, Lipton, Federal Express, and scores of other prestigious accounts to provide simple clear-cut guidelines on how companies of just about any size can use focus groups to capture the hearts and minds of consumers. Bonnie Goebert (Southampton, NY) heads her own focus group consulting firm.
Only when pastors hear beyond the words, can they care-fully minister. Pastors listen all the time. Or do they? Listening is more than a developed skill; it is an awesome gift of hospitality offered to others. According to Dr. Emma Justes, hearing beyond the words signifies an intimate relationship characterized by humility, thoughtful availability, vulnerability, and mutuality. Listening requires focused attention and openness. To help the reader learn this essential skill, the author includes exercises at the end of each chapter to build needed competency for this healing ministry.
Beyond Structural Listening? by Andrew Dell'Antonio Pdf
Rose Subotnik criticized 'structural listening' as an attempt to situate musical meaning solely within the unfolding of the musical structure itself. The authors of this volume take up her challenge, writing on repertoires ranging from Beethoven to MTV.
Author : Leonard J. Waks Publisher : State University of New York Press Page : 212 pages File Size : 51,7 Mb Release : 2015-10-14 Category : Education ISBN : 9781438458335
First book to offer a survey of pedagogical listening in conventional and alternative methodologies. Winner of the 2016 Outstanding Book Award presented by the Society of Professors of Education What happens when teachers step back from didactic talk and begin to listen to their students? After decades of neglect, we are currently witnessing a surge of interest in this question. Listening to Teach features the leading voices in the recent discussion of listening in education. These contributors focus close attention on the key role of teachers as they move away from didactic talk and begin to devise innovative pedagogical strategies that encourage active listening by teachers and also cultivate active listening skills in learners. Twelve teaching approaches are explored, from Reggio Emilia’s project method and Paulo Freire’s pedagogy of the oppressed to experiential learning and philosophy for children. Each chapter offers a brief explanation of one of these approaches—its background, the problems it aims to resolve, the educators who have pioneered it, and its treatment of listening. The chapters conclude with ideas and suggestions drawn from these pedagogies that may be useful to classroom teachers. Leonard J. Waks is Professor Emeritus of educational leadership at Temple University and the author of Education 2.0: The Learningweb Revolution and the Transformation of the School.
Listening to Young Children by Alison Clark,Peter Moss Pdf
The Mosaic approach views children as ‘experts in their own lives’, and offers a creative framework for listening to young children’s perspectives. At a time of shifting policy in early years, this second edition offers a timely reminder that listening to young children is still important for reviewing service provision.The Mosaic approach has been applied by practitioners throughout the world. This new edition reflects on the authors’ original ground-breaking work, with new introductions, updates and examples of how the Mosaic approach has been adapted, and offers case studies that will encourage practitioners to use the framework in their own setting.will be of interest to policy makers, practitioners in nurseries, children’s centres, pre-schools and schools and residential settings. It will also be welcomed by early childhood students and other researchers who are engaged in searching for new theoretical, practical and imaginative ways of listening to young children.
Beyond Empathy and Inclusion by Mary F. Scudder,Molly Scudder Pdf
Beyond Empathy and Inclusion examines how to achieve democratic rule in large pluralistic societies where citizens are deeply divided. Scudder argues that listening is key; in a democracy, citizens do not have to agree with their political opponents, but they do have to listen to them. Being heard is what ensures we have a say in the laws to which we are held. While listening is admittedly difficult, this book investigates how to motivate citizens to listenseriously, attentively, and humbly, even to those with whom they disagree.
Shobogenzo The True Dharma-Eye Treasury II by Dōgen Pdf
Shobogenzo: The True Dharma-eye Treasury (Taisho No. 2582) is the masterwork of the thirteenth-century Zen master Eihei Dogen, founder of the Soto sect of Japanese Zen Buddhism. This reprint edition presents Volume 2 of the exemplary translation by Gudo Wafu Nishijima and Chodo Cross of the complete ninety-five-chapter edition of the Shobogenzo, compiled by the Zen master Hangyo Kozen in the late seventeenth century.
In this book Nick Couldry, media and cultural theorist from the London School of Economics, asks what are the priorities for media and cultural research today - at a time of the intensified mediation of all fields of social life, threats to democratic legitimacy, and serious instability on the global political stage. The book calls for a "decentered" media research that rejects easy assumptions about media's role in holding societies together and instead looks more critically at the difference media make on the ground to the material conditions of our lives. In what detailed ways do media transform knowledge and agency in daily life? How do media contribute to the culture of democratic politics? And, most difficult of all, how can we live, ethically, with and through media? Couldry's previous work is well known for its breadth, ranging across media sociology, media theory and cultural theory. Here he draws also on political theory and ethics to develop a tightly-argued account of how media and cultural research must now reorient itself if it is to remain relevant and critical. Nick Couldry is Reader in Media, Communications and Culture at the London School of Economics and Political Science. He is the author or editor of five books including Media Rituals: A Critical Approach (Routledge 2003), The Place of Media Power (Routledge 2000) and (coedited with James Curran) Contesting Media Power (Rowman and Littlefield 2003).
Author : Kim Barnas Publisher : ThedaCare Center for Healthcare Value Page : 216 pages File Size : 55,8 Mb Release : 2014-04-29 Category : Medical ISBN : 9780984884841
Hospitals have long relied on the heroics of one brilliant nurse or doctor to save the day. Such heroics often result in temporary workarounds and quick fixes that leave not only patients and quality care at risk, but also increase costs. This is the story of an organization breaking that habit. Like a growing number of healthcare organizations around the world, ThedaCare, Inc. has been using lean thinking and the principles of the Toyota Production System to improve quality of care, reduce waste, and become more reliable. But lean thinking was incompatible with ThedaCare’s old top-down, hero-based system of management. Kim Barnas, former SVP of ThedaCare, shows us how she and her team created a management system that is stable and lean, to spur continuous improvement. Beyond Heroes shows the reader, step by step, how ThedaCare teams developed the system, using the stories of its doctors, nurses and administrators to illustrate. The book explores each of the eight essential components of the lean system, from front-line problem solving with the scientific method to daily team huddles and creating standard work for leaders all the way to the top of an organization. Finally, the author introduces four executives from healthcare systems across North America who have implemented ThedaCare’s system and share the lessons they learned along the way. Beyond Heroes is not just a call to action or an argument for a better healthcare system. It is a necessary roadmap through the rocky terrain ahead, one that healthcare leaders can customize to their special needs.
Author : Michael C. Heller Publisher : Univ of California Press Page : 268 pages File Size : 41,8 Mb Release : 2017 Category : Music ISBN : 9780520285415
The New York loft jazz scene of the 1970s was a pivotal period for uncompromising, artist-produced work. Faced with a flagging jazz economy, a group of young avant-garde improvisers chose to eschew the commercial sphere and develop alternative venues in the abandoned factories and warehouses of Lower Manhattan. Loft Jazz provides the first book-length study of this period, tracing its history amid a series of overlapping discourses surrounding collectivism, urban renewal, experimentalist aesthetics, underground archives, and the radical politics of self-determination.
