Public Relations In Schools

Author : Theodore J. Kowalski
Publisher : Pearson
Page : 280 pages
File Size : 48,7 Mb
Release : 2011
Category : Business & Economics
ISBN : UOM:39076002967599

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Public Relations in Schools by Theodore J. Kowalski Pdf

For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.

Author : Edward H. Moore
Publisher : Corwin Press
Page : 185 pages
File Size : 48,7 Mb
Release : 2009-07-15
Category : Education
ISBN : 9781452273013

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School Public Relations for Student Success by Edward H. Moore Pdf

"Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

Author : Johanna Lockhart
Publisher : R&L Education
Page : 266 pages
File Size : 53,7 Mb
Release : 2010-12-16
Category : Business & Economics
ISBN : 9781607097693

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How to Market Your School by Johanna Lockhart Pdf

How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

Author : Doyle M. Bortner
Publisher : Unknown
Page : 440 pages
File Size : 46,9 Mb
Release : 1983
Category : Schools
ISBN : STANFORD:36105032736162

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Public Relations for Public Schools by Doyle M. Bortner Pdf

Author : Kitty Porterfield,Meg Carnes
Publisher : Rowman & Littlefield
Page : 285 pages
File Size : 54,9 Mb
Release : 2014-07-07
Category : Education
ISBN : 9781475809145

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Why School Communication Matters by Kitty Porterfield,Meg Carnes Pdf

Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions. Demonstrates how school leaders can design effective two-way communication strategies with their own communities—because one size no longer fits all. Draws from some of the best research in school communication and business leadership. Offers a framework of ideas on which school leaders can hang their strategic plans. Examines real challenges—from battles with angry parents to the effective use of data to the management of a major crisis—and links these challenges to larger leadership issues. Includes up to the minute information and fresh statistics on today’s social media and community outreach. Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front lines Is a reference book for both new and seasoned school leaders Is a textbook for those aspiring to school leadership positions

Author : Theodore J. Kowalski
Publisher : Simon & Schuster Books For Young Readers
Page : 408 pages
File Size : 41,5 Mb
Release : 1996
Category : Education
ISBN : UOM:39015037858910

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Public Relations in Educational Organizations by Theodore J. Kowalski Pdf

This collection of readings addresses a demand being placed upon educational administrators - using technology to create two-way communications systems within their organizations and their communities. It treats public relations as an indispensable element of leadership. The book integrates theories and techniques taken from a variety of theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice. In each chapter are case studies, questions and suggested readings.

Author : Trinette Marquis
Publisher : Rowman & Littlefield
Page : 145 pages
File Size : 47,9 Mb
Release : 2018-06-04
Category : Education
ISBN : 9781475841893

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Engaging Data by Trinette Marquis Pdf

The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.

Author : Larry W. Hughes,Don W. Hooper
Publisher : Pearson
Page : 0 pages
File Size : 42,6 Mb
Release : 2000
Category : Community and school
ISBN : 0205306233

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Public Relations for School Leaders by Larry W. Hughes,Don W. Hooper Pdf

This book is a departure from the traditional school public relations text. It not only provides a solid conceptual and research base in public relations for school leaders, it also demonstrates how these concepts can be practically implemented and put to good effect in the school systems. Exercises and concepts are drawn from school life. Concepts are presented, developed, and applied. Case studies that conclude most chapters are based on actual experiences. For anyone interested in public relations and the politics of education.

Author : Edward H. Moore
Publisher : Corwin Press
Page : 185 pages
File Size : 44,9 Mb
Release : 2009-07-15
Category : Education
ISBN : 9781452213569

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School Public Relations for Student Success by Edward H. Moore Pdf

From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success.

Author : Douglas J. Fiore
Publisher : Routledge
Page : 424 pages
File Size : 48,8 Mb
Release : 2016-03-17
Category : Education
ISBN : 9781317585121

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School-Community Relations by Douglas J. Fiore Pdf

Accessible and practical, School-Community Relations, Fourth Edition uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. This textbook provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. Features of this newly revised edition include: Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations. Updated information about public opinion, how parents view their local schools, and the current education climate. New strategies for utilizing social media to improve school-community relations and foster a positive school image.

Author : Arthur Bernard Moehlman,James A. Van Zwoll
Publisher : Unknown
Page : 598 pages
File Size : 53,6 Mb
Release : 1957
Category : Schools
ISBN : STANFORD:36105033463048

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School Public Relations by Arthur Bernard Moehlman,James A. Van Zwoll Pdf

Author : National School Public Relations Association
Publisher : Unknown
Page : 44 pages
File Size : 43,7 Mb
Release : 1960
Category : Schools
ISBN : STANFORD:36105005062695

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Pebbles by National School Public Relations Association Pdf

Author : Kelly Wachel,Matt Wachel
Publisher : Rowman & Littlefield
Page : 99 pages
File Size : 53,7 Mb
Release : 2015-12-03
Category : Education
ISBN : 9781475820577

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Having an Impact on Learning by Kelly Wachel,Matt Wachel Pdf

A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it’s through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas. While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what’s best for kids. In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.

Author : Nicholas Hedley Foskett
Publisher : Routledge
Page : 258 pages
File Size : 51,5 Mb
Release : 2002-11-01
Category : Education
ISBN : 9781134916191

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Managing External Relations in Schools by Nicholas Hedley Foskett Pdf

The educational environment of the 1990's is characterized by increasing independence for schools in a more competitive climate. This book is intended to be of direct practical help to those involved in ensuring the long-term wellbeing of schools for the benefit of the pupils they educate. Its aim is to provide both an overview of the issues relating to external relations in schools and an insight into the organizational and planning systems that can be applied to dealing with them. In particular it focuses on the overall field of external relations and on its individual facets, ranging from the management of links with the LEA, liaison with parents and issues in primary/secondary school links to school identity and marketing. The book is divided into four integrated parts which examine approaches to the management of external relations, links with the educational environment, links with the community, and external relations. Managing External Relations in Schools places the new challenges arising from the Education Reform Act and LMS into a broad context, which is much wider than the common concept of public relations and marketing. This will enable teachers and school managers to consider more systematically the management needs of the institution's external links. Each of the contributors is an expert in his or own field and has written from the perspective of real challenges and issues facing schools. Ideas on enhancing efficiency and effectiveness in all spheres of external relations underpin the themes in the book.

Author : Clifford Lee Brownell,Leo Gans,Tufie Z. Maroon
Publisher : Unknown
Page : 272 pages
File Size : 43,7 Mb
Release : 1955
Category : Public relations
ISBN : UCAL:B3594044

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Public Relations in Education by Clifford Lee Brownell,Leo Gans,Tufie Z. Maroon Pdf