Blood Brains And Beer

Author : David Ogilvy
Publisher : Scribner
Page : 181 pages
File Size : 54,5 Mb
Release : 1978-01
Category : Advertising
ISBN : 0689108095

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Blood, Brains & Beer by David Ogilvy Pdf

Author : David Ogilvy
Publisher : Unknown
Page : 136 pages
File Size : 46,7 Mb
Release : 1978
Category : Biography & Autobiography
ISBN : UVA:X000064474

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Blood, Brains and Beer by David Ogilvy Pdf

Author : M. R. D. Lipp
Publisher : Rowman & Littlefield
Page : 252 pages
File Size : 40,6 Mb
Release : 2014-03-03
Category : Health & Fitness
ISBN : 9781590772966

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The I-Like-My-Beer Diet by M. R. D. Lipp Pdf

The first thing to be understood about this book is its utter seriousness. This is not a flippant diet but a well-thought-out innovation by a man who has spent years grappling with his own weight problem and his love of beer. Now, believe it or not, thanks to Dr. Lipp you can lose weight without giving up beer on his remarkable I-Like-My-Beer Diet. Recognizing that no one likes to diets or wants to change his or her eating habits forever, Dr. Lipp has devised a weight-loss program designed to take off ten or more pounds in twelve days in as painless a manner as possible—with two (or three) beers a day. Dr. Lipp gives five basic reasons why beer is compatible with weight loss: beer complements a high protein, low-fat diet; beer is itself comparatively low in calories; beer is nutritious; beer is filling; and beer is relaxing, which helps you deal with you deal with the diet-deprivation syndrome. Each day’s menu program includes breakfast, lunch, dinner, and, of course, beer. As flexible as it is serious, The I-Like-My-Beer Diet offers three options for each meal: recipes for dishes to make at home, suggestions for restaurant dining, and brown bag meals for lunch or dinner. Tips on diet survival at parties and on weekends are included. Calorie listing for most popular domestic and imported beers are provided. The I-Like-My-Beer Diet may sound too good to be true, but it works! So reach for your favorite brew, follow Dr. Lipp’s diet, and you’ll find yourself ten or more pounds lighter in just twelve days. Cheers!

Author : Peter Krass
Publisher : John Wiley & Sons
Page : 518 pages
File Size : 54,8 Mb
Release : 2000-04-18
Category : Business & Economics
ISBN : 0471354872

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The Book of Management Wisdom by Peter Krass Pdf

Jack Welch, Bob Galvin Weill und Alfred P. Sloan gehören zu den erfolgreichsten Managern. In dieser 5. Folge der anerkannten Reihe "Business Wisdom" offenbaren sie ihre Tipps und Strategien. Dieses Buch bietet einen ausführlichen Einblick in eine Vielfalt von Managementthemen und gibt Informationen zu einem breiten Spektrum wichtiger internationaler Fragen, inklusive so bedeutender Schlüsselthemen wie Auswahl und Einstellung von Mitarbeitern und der Einfluß von IT auf das Management. Wie bei allen Titeln dieser Reihe gibt der Herausgeber Peter Krass auch hier eine Einführung zu jedem Fragenkomplex, hebt besonders wichtige Kommentare und Beiträge hervor und liefert darüber hinaus relevante und interessante Hintergrundinformation zu jedem der diskutierten Themen.

Author : David Ogilvy
Publisher : John Wiley & Sons
Page : 218 pages
File Size : 41,9 Mb
Release : 1997-02-13
Category : Biography & Autobiography
ISBN : 0471180025

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An Autobiography by David Ogilvy Pdf

David Ogilvy schuf eines der größten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, läßt den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schloß in Frankreich... Eine spannende, aufschlußreiche Lektüre.

Author : Kenneth Roman
Publisher : St. Martin's Press
Page : 304 pages
File Size : 55,7 Mb
Release : 2010-06-08
Category : Business & Economics
ISBN : 0230618340

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The King of Madison Avenue by Kenneth Roman Pdf

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Author : Forbes Magazine Staff,Daniel Gross
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 55,8 Mb
Release : 1996-10-24
Category : Business & Economics
ISBN : 9780471143147

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Forbes Greatest Business Stories of All Time by Forbes Magazine Staff,Daniel Gross Pdf

Jetzt neu als Broschurausgabe präsentiert dieses Buch die 20 beispielhaften Geschichten unternehmerischen Erfolges, die jeder gebildete Geschäftsmann einfach lesen muß. Unbändiger Ehrgeiz, geniale Führungsgröße, Geschäftemacherei und harte Arbeit - das sind die Zutaten für geschäftlichen Erfolg. Harvard-Journalist Dan Gross beschreibt mit jeder einzelnen Geschichte nicht nur die jeweilige Unternehmerpersönlichkeit, sondern auch die dahinterstehende Gesellschaft, und zwar spannend und dramatisch, gespickt mit Weisheiten und geheimen Erfolgsrezepten. (10/97)

Author : John McDonough,Karen Egolf
Publisher : Routledge
Page : 2000 pages
File Size : 46,5 Mb
Release : 2015-06-18
Category : Business & Economics
ISBN : 9781135949068

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The Advertising Age Encyclopedia of Advertising by John McDonough,Karen Egolf Pdf

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Author : Rob DeSalle,Ian Tattersall
Publisher : Yale University Press
Page : 256 pages
File Size : 53,6 Mb
Release : 2019-02-26
Category : Cooking
ISBN : 9780300244984

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A Natural History of Beer by Rob DeSalle,Ian Tattersall Pdf

A celebration of beer—its science, its history, and its impact on human culture What can beer teach us about biology, history, and the natural world? From ancient Mesopotamian fermentation practices to the resurgent American craft brewery, Rob DeSalle and Ian Tattersall peruse the historical record and traverse the globe for engaging and often surprising stories about beer. They explain how we came to drink beer, what ingredients combine to give beers their distinctive flavors, how beer’s chemistry works at the molecular level, and how various societies have regulated the production and consumption of beer. Drawing from such diverse subject areas as animal behavior, ecology, history, archaeology, chemistry, sociology, law, genetics, physiology, neurobiology, and more, DeSalle and Tattersall entertain and inform with their engaging stories of beer throughout human history and the science behind it all. Readers are invited to grab a beer and explore the fascinating history of its creation.

Author : R. Douglas Fields
Publisher : Simon and Schuster
Page : 631 pages
File Size : 54,5 Mb
Release : 2009-12-29
Category : Medical
ISBN : 9781439160435

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The Other Brain by R. Douglas Fields Pdf

Despite everything that has been written about the brain, a potentially critical part of this vital organ has been overlooked—until now. The Other Brain examines the growing importance of glia, which make up approximately 85 percent of the cells in the brain, and the role they play in how the brain functions, malfunctions, and heals itself. Long neglected as little more than cerebral packing material, glia (meaning “glue”) are now known to regulate the flow of information between neurons and to repair the brain and spinal cord after injury and stroke. But scientists are also discovering that diseased and damaged glia play a significant role in psychiatric illnesses such as schizophrenia and depression, and in neurodegenerative diseases such as Parkinson’s and Alzheimer’s. Diseased glia cause brain cancer and multiple sclerosis and are linked to infectious diseases such as HIV and prion disease (mad cow disease, for example) and to chronic pain. The more we learn about these cells that make up the “other” brain, the more important they seem to be. Written by a neuroscientist who is a leader in glial research, The Other Brain gives readers a much more complete understanding of how the brain works and an intriguing look at potentially revolutionary developments in brain science and medicine.

Author : Andrew Zimmern
Publisher : Delacorte Press
Page : 210 pages
File Size : 41,8 Mb
Release : 2011-05-10
Category : Juvenile Nonfiction
ISBN : 9780375898709

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Andrew Zimmern's Bizarre World of Food: Brains, Bugs, and Blood Sausage by Andrew Zimmern Pdf

Have you ever thought about eating giant flying ants? Or raw camel kidneys? Well, read on to watch Andrew Zimmern -- star of TV's Bizarre Foods -- not only eat these unique and gross foods, but live to tell the tale about the people, places, and adventures he's had while roaming the world in search of new and exciting meals. Zimmern takes readers from country to country, visiting local markets, participating in cultural feasts, and chasing down native wildlife to taste what each country has to offer, and discovering what is most authentic about each place he visits and the amazing information he receives while traveling to these countries. And you can too! Come along on Andrew's amazing adventures and learn fun facts about the animals he encounters, the people he meets, and the places he explores. You'll also find cool recipes to try at home. So let Andrew Zimmern be your guide as he takes you around the world, eating his way through foods one couldn't even dream of eating, while celebrating the undiscovered destinations and weird wonders still taking place today.

Author : David Ogilvy
Publisher : Profile Books
Page : 208 pages
File Size : 40,6 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781847659453

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The Unpublished David Ogilvy by David Ogilvy Pdf

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Author : Y. Fukuuchi,M. Tomita,A. Koto
Publisher : Springer Science & Business Media
Page : 502 pages
File Size : 53,5 Mb
Release : 2000-11-01
Category : Medical
ISBN : 443170292X

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Ischemic Blood Flow in the Brain by Y. Fukuuchi,M. Tomita,A. Koto Pdf

Because stroke is essentially a disease of the vessels and blood flow, the most fundamental aspects of ischemic blood flow in the brain are under investigation by researchers. Their work was the focus of the sixth in the series of Keio University International Symposia for Life Sciences and Medicine, held in Tokyo in 1999. Selected here are 55 papers from the symposium, covering the buffy coat (glycocalyx) of endothelial cells, the blood-brain barrier and permeability, gene expression, vascular reactivity, dysregulation, inflammatory deterioration, cortical spreading depression, edema, microvascular derangement, and pathology, in ten major sections. The book includes the thought-provoking discussions that followed the presentations, thus providing an invaluable source of up-to-date information not only for researchers investigating microcirculation but also for clinicians implementing the most effective treatment for stroke patients.

Author : Anonim
Publisher : ScholarlyEditions
Page : 1797 pages
File Size : 46,7 Mb
Release : 2012-01-09
Category : Medical
ISBN : 9781464920677

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Advances in Nervous System Research and Application: 2011 Edition by Anonim Pdf

Advances in Nervous System Research and Application: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Nervous System. The editors have built Advances in Nervous System Research and Application: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Nervous System in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Advances in Nervous System Research and Application: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Author : Anonim
Publisher : Unknown
Page : 944 pages
File Size : 55,6 Mb
Release : 1999
Category : United States
ISBN : UOM:49015002850593

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American National Biography by Anonim Pdf