Blood Brains Beer

Author : David Ogilvy
Publisher : Unknown
Page : 118 pages
File Size : 50,9 Mb
Release : 1978
Category : Advertising
ISBN : 0170053091

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Blood, Brains and Beer by David Ogilvy Pdf

Author : David Ogilvy
Publisher : Scribner
Page : 181 pages
File Size : 48,9 Mb
Release : 1978-01
Category : Advertising
ISBN : 0689108095

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Blood, Brains & Beer by David Ogilvy Pdf

Author : M. R. D. Lipp
Publisher : Rowman & Littlefield
Page : 252 pages
File Size : 46,9 Mb
Release : 2014-03-03
Category : Health & Fitness
ISBN : 9781590772966

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The I-Like-My-Beer Diet by M. R. D. Lipp Pdf

The first thing to be understood about this book is its utter seriousness. This is not a flippant diet but a well-thought-out innovation by a man who has spent years grappling with his own weight problem and his love of beer. Now, believe it or not, thanks to Dr. Lipp you can lose weight without giving up beer on his remarkable I-Like-My-Beer Diet. Recognizing that no one likes to diets or wants to change his or her eating habits forever, Dr. Lipp has devised a weight-loss program designed to take off ten or more pounds in twelve days in as painless a manner as possible—with two (or three) beers a day. Dr. Lipp gives five basic reasons why beer is compatible with weight loss: beer complements a high protein, low-fat diet; beer is itself comparatively low in calories; beer is nutritious; beer is filling; and beer is relaxing, which helps you deal with you deal with the diet-deprivation syndrome. Each day’s menu program includes breakfast, lunch, dinner, and, of course, beer. As flexible as it is serious, The I-Like-My-Beer Diet offers three options for each meal: recipes for dishes to make at home, suggestions for restaurant dining, and brown bag meals for lunch or dinner. Tips on diet survival at parties and on weekends are included. Calorie listing for most popular domestic and imported beers are provided. The I-Like-My-Beer Diet may sound too good to be true, but it works! So reach for your favorite brew, follow Dr. Lipp’s diet, and you’ll find yourself ten or more pounds lighter in just twelve days. Cheers!

Author : Peter Krass
Publisher : John Wiley & Sons
Page : 518 pages
File Size : 41,6 Mb
Release : 2000-04-18
Category : Business & Economics
ISBN : 0471354872

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The Book of Management Wisdom by Peter Krass Pdf

Jack Welch, Bob Galvin Weill und Alfred P. Sloan gehören zu den erfolgreichsten Managern. In dieser 5. Folge der anerkannten Reihe "Business Wisdom" offenbaren sie ihre Tipps und Strategien. Dieses Buch bietet einen ausführlichen Einblick in eine Vielfalt von Managementthemen und gibt Informationen zu einem breiten Spektrum wichtiger internationaler Fragen, inklusive so bedeutender Schlüsselthemen wie Auswahl und Einstellung von Mitarbeitern und der Einfluß von IT auf das Management. Wie bei allen Titeln dieser Reihe gibt der Herausgeber Peter Krass auch hier eine Einführung zu jedem Fragenkomplex, hebt besonders wichtige Kommentare und Beiträge hervor und liefert darüber hinaus relevante und interessante Hintergrundinformation zu jedem der diskutierten Themen.

Author : David Ogilvy
Publisher : John Wiley & Sons
Page : 218 pages
File Size : 55,7 Mb
Release : 1997-02-13
Category : Biography & Autobiography
ISBN : 0471180025

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An Autobiography by David Ogilvy Pdf

David Ogilvy schuf eines der größten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, läßt den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schloß in Frankreich... Eine spannende, aufschlußreiche Lektüre.

Author : Kenneth Roman
Publisher : St. Martin's Press
Page : 304 pages
File Size : 48,6 Mb
Release : 2010-06-08
Category : Business & Economics
ISBN : 0230618340

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The King of Madison Avenue by Kenneth Roman Pdf

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Author : John McDonough,Karen Egolf
Publisher : Routledge
Page : 2000 pages
File Size : 46,7 Mb
Release : 2015-06-18
Category : Business & Economics
ISBN : 9781135949068

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The Advertising Age Encyclopedia of Advertising by John McDonough,Karen Egolf Pdf

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Author : Forbes Magazine Staff,Daniel Gross
Publisher : John Wiley & Sons
Page : 372 pages
File Size : 55,8 Mb
Release : 1996-10-24
Category : Business & Economics
ISBN : 9780471143147

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Forbes Greatest Business Stories of All Time by Forbes Magazine Staff,Daniel Gross Pdf

Jetzt neu als Broschurausgabe präsentiert dieses Buch die 20 beispielhaften Geschichten unternehmerischen Erfolges, die jeder gebildete Geschäftsmann einfach lesen muß. Unbändiger Ehrgeiz, geniale Führungsgröße, Geschäftemacherei und harte Arbeit - das sind die Zutaten für geschäftlichen Erfolg. Harvard-Journalist Dan Gross beschreibt mit jeder einzelnen Geschichte nicht nur die jeweilige Unternehmerpersönlichkeit, sondern auch die dahinterstehende Gesellschaft, und zwar spannend und dramatisch, gespickt mit Weisheiten und geheimen Erfolgsrezepten. (10/97)

Author : Y?lmaz, Recep
Publisher : IGI Global
Page : 360 pages
File Size : 50,5 Mb
Release : 2017-02-01
Category : Business & Economics
ISBN : 9781522523741

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Narrative Advertising Models and Conceptualization in the Digital Age by Y?lmaz, Recep Pdf

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1556 pages
File Size : 52,6 Mb
Release : 2018-10-05
Category : Business & Economics
ISBN : 9781522571179

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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Author : H. Keith Melton,Robert Wallace
Publisher : Georgetown University Press
Page : 280 pages
File Size : 46,5 Mb
Release : 2021-02-01
Category : Travel
ISBN : 9781647120184

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Spy Sites of Philadelphia by H. Keith Melton,Robert Wallace Pdf

Throughout its history, Philadelphia has been home to international intrigue and some of America’s most celebrated spies. This illustrated guidebook reveals the places and people of Philadelphia’s hidden history, inviting the reader to explore over 150 spy sites in Philadelphia and its neighboring towns and counties.

Author : Richard K. Popp
Publisher : LSU Press
Page : 355 pages
File Size : 54,5 Mb
Release : 2012-05-16
Category : Business & Economics
ISBN : 9780807142875

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The Holiday Makers by Richard K. Popp Pdf

In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.

Author : Brian Moeran
Publisher : Routledge
Page : 335 pages
File Size : 47,9 Mb
Release : 2013-09-13
Category : Social Science
ISBN : 9781136795404

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A Japanese Advertising Agency by Brian Moeran Pdf

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

Author : Susan A. Brewer
Publisher : Cornell University Press
Page : 296 pages
File Size : 55,6 Mb
Release : 2019-06-07
Category : History
ISBN : 9781501733529

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To Win the Peace by Susan A. Brewer Pdf

Between 1942 and 1945, the British government conducted a propaganda campaign in the United States to create popular consensus for a postwar Anglo-American partnership. Anticipating an Allied victory, British officials feared American cooperation would end with the war. Susan A. Brewer provides the first study of Britain's attempts to influence an American public skeptical of postwar international commitment, even as the United States was replacing Britain as the leading world power. Brewer discusses the concerns and strategies of the British propagandists—journalists, professors, and businessmen—who collaborated with the generally sympathetic American media. She examines the narratives they used to link American and British interests on such controversial issues as the future of the empire and economic recovery. In analyzing the barriers to Britain's success, she considers the legacy of World War I, and the difficulty of conducting propaganda in a democracy. Propaganda did not prevent the transition of global leadership from the British Empire to the United States, Brewer asserts, but it did make that transition work in Britain's interest.

Author : Stephanie Zarach
Publisher : Springer
Page : 292 pages
File Size : 50,8 Mb
Release : 1987-06-18
Category : Business & Economics
ISBN : 9781349089840

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Debrett's Bibliography of Business History by Stephanie Zarach Pdf