Brand Meet Story

Author : Heather Pemberton Levy
Publisher : Routledge
Page : 85 pages
File Size : 55,7 Mb
Release : 2016-10-04
Category : Business & Economics
ISBN : 9781351818452

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Brand, Meet Story by Heather Pemberton Levy Pdf

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

Author : Heather Pemberton Levy
Publisher : Unknown
Page : 128 pages
File Size : 41,8 Mb
Release : 2016
Category : Branding (Marketing)
ISBN : 1629561835

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Brand, Meet Story by Heather Pemberton Levy Pdf

Author : Laurence Minsky,Ilan Geva
Publisher : Kogan Page Publishers
Page : 329 pages
File Size : 53,9 Mb
Release : 2019-11-03
Category : Business & Economics
ISBN : 9780749483616

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Global Brand Management by Laurence Minsky,Ilan Geva Pdf

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.

Author : Donald Miller
Publisher : HarperCollins Leadership
Page : 241 pages
File Size : 43,8 Mb
Release : 2017-10-10
Category : Business & Economics
ISBN : 9780718033330

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Building a StoryBrand by Donald Miller Pdf

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Author : Brian Moeran,Bo T. Christensen
Publisher : Cambridge University Press
Page : 331 pages
File Size : 48,7 Mb
Release : 2013-03-21
Category : Business & Economics
ISBN : 9781107033436

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Exploring Creativity by Brian Moeran,Bo T. Christensen Pdf

Explores creativity and accompanying evaluative practices in a series of richly textured ethnographic case studies of creative industries.

Author : Miri Rodriguez,MIRIANIS RODRIGUEZ
Publisher : Kogan Page Publishers
Page : 232 pages
File Size : 41,6 Mb
Release : 2020-03-03
Category : Business & Economics
ISBN : 9780749490539

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Brand Storytelling by Miri Rodriguez,MIRIANIS RODRIGUEZ Pdf

WINNER: Independent Press Award 2021 - Marketing & Public Relations category WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer's personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, to tap into authentic brand loyalty and human connection.

Author : Marianna Sigala,Richard N.S. Robinson
Publisher : Springer
Page : 644 pages
File Size : 40,8 Mb
Release : 2019-06-25
Category : Business & Economics
ISBN : 9783030004378

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Wine Tourism Destination Management and Marketing by Marianna Sigala,Richard N.S. Robinson Pdf

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Author : Jim Signorelli
Publisher : Greenleaf Book Group
Page : 296 pages
File Size : 50,6 Mb
Release : 2014-02-25
Category : Business & Economics
ISBN : 9781626340329

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StoryBrandingTM 2.0 (Second Edition) by Jim Signorelli Pdf

The ultimate how-to book about brand storytelling Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does. StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates. Developing your brand’s story must start with an understanding of what a story really is and how it is structured. Then, using this essential structure as scaffolding, you can begin to answer specific questions that will help you develop your brand’s most authentic story—the story that will do the most to capture the hearts and minds of prospects. As your brand sets out to overcome obstacles in order to achieve its goals, you will: • be guided every step of the way towards defining who your brand is and why it exists. • learn how to use a unique immersion technique that will help you achieve greater empathy with your most likely prospects. • know how to overcome controllable obstacles standing in the way of your brand’s success. • learn how to tell your brand’s story so that it truly resonates with prospects. • find ways to galvanize support for your brand’s story throughout your organization. • see how the StoryBranding process can be applied to you personally and in everyday selling situations. Written by a thirty-five-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he’s had during his long career as an advertising executive.

Author : Sidney J. Levy,Dennis W. Rook
Publisher : SAGE Publications
Page : 610 pages
File Size : 52,7 Mb
Release : 1999-08-11
Category : Business & Economics
ISBN : 9781452264592

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Brands, Consumers, Symbols and Research by Sidney J. Levy,Dennis W. Rook Pdf

The 54 collected works in this volume provide an opportunity for the reader to determine whether Sidney′s work, individually and/or collectively, qualify as a masterpiece. For me, Sidney has created more individual pieces of his work that merit this status than any other marketing scholar I know. Collectively, the work in this volume is a masterpiece of insight into the social enterprise that is marketing. Again, I don′t know anyone whose career-long program of thought is so extraordinarily rich in imagination and practical value. He challenges, provokes, excites, soothes, and supports us with one or another of his writings. —from the foreword by Gerald Zaltman, Harvard Business School For the first time, the writings of marketing legend Sidney J. are available in this comprehensive collection of significant scholarly essays and studies in the field of marketing. And what a compendium this is! Dennis Rook, a former student of Sidney J. Levy, has compiled the work of this prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing′s role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols, and Research is an exciting and definitive volume that should have a place on the bookshelves of every marketing professional, educator, and student around the globe!

Author : Jim Signorelli
Publisher : Greenleaf Book Group
Page : 249 pages
File Size : 43,6 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781608322695

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StoryBranding by Jim Signorelli Pdf

Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook.Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much "telling" and too little "showing." To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding's six C's-a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample "Story Briefs" and "I AM" statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.

Author : Joseph H. Hancock
Publisher : Bloomsbury Publishing
Page : 217 pages
File Size : 48,6 Mb
Release : 2022-10-20
Category : Business & Economics
ISBN : 9781350135574

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Fashion Brand Stories by Joseph H. Hancock Pdf

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

Author : Nikolina Koporcic,Maria Ivanova-Gongne,Anna-Greta Nyström,Jan-Åke Törnroos
Publisher : Emerald Group Publishing
Page : 258 pages
File Size : 53,9 Mb
Release : 2018-08-09
Category : Business & Economics
ISBN : 9781787562769

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Developing Insights on Branding in the B2B Context by Nikolina Koporcic,Maria Ivanova-Gongne,Anna-Greta Nyström,Jan-Åke Törnroos Pdf

This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.

Author : Andy Adams
Publisher : e-artnow
Page : 1272 pages
File Size : 40,7 Mb
Release : 2017-04-11
Category : History
ISBN : 9788026876519

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ANDY ADAMS Ultimate Western Collection – 5 Novels & 14 Short Stories by Andy Adams Pdf

Andy Adams was an American writer of western fiction and was born in Indiana. Since childhood Andy used to help his parents with the cattle and horses on the family farm. Due to this Andy's works have been lauded widely for his first hand and authentic portrayal of the life of a cowboy unlike his contemporaries like Owen Wister who romanticized it. Content: Novels: The Log of a Cowboy: A Narrative of the Old Trail Days A Texas Matchmaker The Outlet Reed Anthony, Cowman: An Autobiography The Wells Brothers: The Young Cattle Kings Cattle Brands: A Collection of Western Camp-Fire Stories The Double Trail Rangering The Ransom of Don Ramon Mora Drifting North Seigerman's Per Cent "Bad Medicine" A Winter Round-Up A College Vagabond At Comanche Ford Around The Spade Wagon The Passing of Peg-Leg In The Hands of His Friends A Question of Possession The Story of a Poker Steer

Author : Greg Stone
Publisher : Bloomsbury Publishing USA
Page : 220 pages
File Size : 42,8 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9781440864780

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Branding with Powerful Stories by Greg Stone Pdf

Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes. Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees. This book explains not just how to tell a captivating story, but also what elements—namely, villains, victims, and heroes—it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The "villains" are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the "victims." As for the "heroes," they are best illustrated by the supermarket going beyond expectations. Who in business wouldn't want to emulate that company? If your products and services offer real solutions to customers' predicaments, there is nothing more powerful than communicating that message and making sure your potential customers remember it.

Author : Dr. Ope Banwo
Publisher : Dr Ope Banwo
Page : 259 pages
File Size : 52,8 Mb
Release : 2024-01-03
Category : Business & Economics
ISBN : 8210379456XXX

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ChatGPT Business Goldmines by Dr. Ope Banwo Pdf

20 Profitable Businesses ANYONE Can Start, In 7 Days Or Less, Using ChatGPT, With No Money, And Zero Experience.