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Branding And Copyright For Charities And Non Profit Organizations Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Branding And Copyright For Charities And Non Profit Organizations book. This book definitely worth reading, it is an incredibly well-written.
Author : SHEN. GOH
Publisher : Unknown
Page : 128 pages
File Size : 53,7 Mb
Release : 2019
Category : Electronic
ISBN : 0433502312
Author : TERRANCE S. CARTER
Publisher : Unknown
Page : 128 pages
File Size : 48,8 Mb
Release : 2021
Category : Electronic
ISBN : 0433517638
Author : DK Holland
Publisher : Simon and Schuster
Page : 312 pages
File Size : 45,7 Mb
Release : 2010-09-21
Category : Business & Economics
ISBN : 9781581158427
Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice. • Addresses the connection between branding and fund-raising • There are 1.6 million nonprofits in the United States. Stand out from the crowd! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Donald J. Bourgeois
Publisher : Unknown
Page : 584 pages
File Size : 40,6 Mb
Release : 2016
Category : Charitable uses, trusts, and foundations
ISBN : 043348831X
Author : Walter Wymer,Patricia Knowles,Roger Gomes
Publisher : SAGE
Page : 382 pages
File Size : 49,9 Mb
Release : 2006-03-06
Category : Business & Economics
ISBN : 1412909236
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Author : Keith E. Seel
Publisher : Unknown
Page : 593 pages
File Size : 41,6 Mb
Release : 2013
Category : Nonprofit organizations
ISBN : 0433471387
Author : Teri Kline Henley,Walter W Wymer, Jr,Donald Self
Publisher : Routledge
Page : 265 pages
File Size : 41,7 Mb
Release : 2013-03-07
Category : Business & Economics
ISBN : 9781136403644
Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.
Author : Lesley Rosenthal
Publisher : John Wiley & Sons
Page : 58 pages
File Size : 49,6 Mb
Release : 2012-01-11
Category : Business & Economics
ISBN : 9781118084045
A concise overview of the legal needs of nonprofit organizations Good Counsel is a compact and personable overview of the legal needs of nonprofits, crafted by one of America's most astute nonprofit general counsels. The book distills the legal needs of the 1.8 million tax-exempt organizations in the United States.Written in a clear and accessible style, with plenty of humor and storytelling as well as illustrative case studies, Good Counsel explains the basics of nonprofit corporate law, governance, and the tax exemption. It then takes a department-by-department look at legal topics relevant to program, fundraising, finance, communications, human resources, operations, contracts, government relations, and more. Good Counsel is designed help organizations fulfill their missions to do the public good. Designed to impart confidence and demystify the issues, Good Counsel is a must-read for nonprofit professionals and board members as well as lawyers and law students. Using Good Counsel as their playbook, lawyers, executives, and trustees can get an overview of the most common legal, governance, and compliance issues facing their organization and together ramp up a top-notch legal function. Contains practice pointers, checklists, and assessment tools Features sample contracts, licenses, and other form documents Filled with case studies and end-of-chapter focus questions, as well as available lesson plans for easy classroom use by educators in business, management, public policy, and law schools Good Counsel is the first-of-its-kind guidebook written by the sitting General Counsel of a major nonprofit. Written by influential author, speaker, and Bar leader Lesley Rosenthal, the General Counsel of Lincoln Center for the Performing Arts, Good Counsel shares the insights of a Harvard Law School graduate with years of in-house and business law experience as well as board service.
Author : Jocelyne Daw
Publisher : John Wiley & Sons
Page : 314 pages
File Size : 44,7 Mb
Release : 2006-06-26
Category : Business & Economics
ISBN : 9780471927808
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Author : Dan Pallotta
Publisher : UPNE
Page : 338 pages
File Size : 51,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781584659556
A courageous call to free charity from its ideological and economic constraints
Author : John L. Fortenberry
Publisher : Jones & Bartlett Publishers
Page : 316 pages
File Size : 51,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780763782610
Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank
Author : Claire Gillman,Nick Marr
Publisher : Teach Yourself
Page : 187 pages
File Size : 54,8 Mb
Release : 2014-01-31
Category : Business & Economics
ISBN : 9781444191257
Running a Charity: Teach Yourself is the complete practical guide for anyone who is involved with setting up or running a charity. So whether you are a worker or colunteer in the third sector, a charity trustee, or are considering starting a charity yourself, this book will tell you everything you need to know, right from the beginning. It includes bang-up-to-date advice on charity registration and governance, proven tips for fund-raising and publicity, and practical insight into the day-to-day and strategic challenges of running a charity.
Author : Ronald A. Landskroner
Publisher : John Wiley & Sons
Page : 684 pages
File Size : 53,7 Mb
Release : 2002-05-14
Category : Business & Economics
ISBN : 9780471273325
A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism
Author : John J. Burnett
Publisher : John Wiley & Sons
Page : 340 pages
File Size : 53,7 Mb
Release : 2007-03-23
Category : Business & Economics
ISBN : 9780471791898
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
Author : Joe Waters,Joanna MacDonald
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 42,5 Mb
Release : 2011-08-09
Category : Business & Economics
ISBN : 9781118011300
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
