Marketing Communications For Local Nonprofit Organizations

Author : Teri Kline Henley,Walter W Wymer, Jr,Donald Self
Publisher : Routledge
Page : 280 pages
File Size : 43,7 Mb
Release : 2013-03-07
Category : Business & Economics
ISBN : 9781136403712

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Marketing Communications for Local Nonprofit Organizations by Teri Kline Henley,Walter W Wymer, Jr,Donald Self Pdf

Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Author : Donald R. Self,Walter W. Wymer,Teri Kline Henley
Publisher : Routledge
Page : 265 pages
File Size : 47,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 0789017032

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Marketing Communications for Local Nonprofit Organizations by Donald R. Self,Walter W. Wymer,Teri Kline Henley Pdf

Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization's future. This practical guidebook is divided into two easy-to-use sections: "Targets" details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; "Tools" explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 46,9 Mb
Release : 2010-05-13
Category : Business & Economics
ISBN : 9780470619858

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The Nonprofit Marketing Guide by Kivi Leroux Miller Pdf

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Author : Ted Hart,James M. Greenfield,Michael Johnston
Publisher : John Wiley & Sons
Page : 361 pages
File Size : 46,7 Mb
Release : 2005-03-25
Category : Business & Economics
ISBN : 9780471716198

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Nonprofit Internet Strategies by Ted Hart,James M. Greenfield,Michael Johnston Pdf

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Author : Siri N. Espy
Publisher : Lyceum Books, Incorporated
Page : 180 pages
File Size : 48,6 Mb
Release : 1993
Category : Business & Economics
ISBN : UOM:39015029709964

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Marketing Strategies for Nonprofit Organizations by Siri N. Espy Pdf

Author : Ben Delaney
Publisher : CyberEdge Information Services
Page : 172 pages
File Size : 50,8 Mb
Release : 2018-06-01
Category : Business & Economics
ISBN : 9781513635545

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Ben Delaney's Nonprofit Marketing Handbook, 2nd Edition by Ben Delaney Pdf

There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets. Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective. This second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation. It also adds a full index.

Author : Christopher H. Lovelock,Charles B. Weinberg
Publisher : Course Technology
Page : 380 pages
File Size : 52,9 Mb
Release : 1990
Category : Business & Economics
ISBN : 0894261452

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Public & Nonprofit Marketing by Christopher H. Lovelock,Charles B. Weinberg Pdf

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 432 pages
File Size : 46,6 Mb
Release : 2013-08-08
Category : Business & Economics
ISBN : 9781118722374

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Content Marketing for Nonprofits by Kivi Leroux Miller Pdf

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Author : Ruth Ellen Kinzey
Publisher : Routledge
Page : 238 pages
File Size : 54,7 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 9781135024253

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Using Public Relations Strategies to Promote Your Nonprofit Organization by Ruth Ellen Kinzey Pdf

Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.

Author : John J. Burnett
Publisher : John Wiley & Sons
Page : 340 pages
File Size : 48,7 Mb
Release : 2007-03-23
Category : Business & Economics
ISBN : 9780471791898

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Nonprofit Marketing Best Practices by John J. Burnett Pdf

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

Author : Susan Sommers
Publisher : Civil Sector Press
Page : 262 pages
File Size : 45,6 Mb
Release : 2013-03-12
Category : Brand loyalty
ISBN : 1895589622

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Marketing To Win by Susan Sommers Pdf

"Marketing To Win: Creating and Sustaining Your Non-profit Brand provides non-profits with a framework and cost-effective tools to create, execute and evaluate a Marketing Communications Strategy and Program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events and trade and consumer show booths; and gain media attention, support and coverage."--Page ix, x from the book entiteled Marketing To Win: Creating and Sustaining Your Non-profit Brand

Author : Kathy Bonk,Emily Tynes,Henry Griggs,Phil Sparks
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 44,8 Mb
Release : 2008-09-17
Category : Business & Economics
ISBN : 9780470181546

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Strategic Communications for Nonprofits by Kathy Bonk,Emily Tynes,Henry Griggs,Phil Sparks Pdf

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Author : Bill Weger
Publisher : Trafford Publishing
Page : 201 pages
File Size : 51,9 Mb
Release : 2011-10
Category : Business & Economics
ISBN : 9781426989087

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Inspire Good by Bill Weger Pdf

If you are a nonprofit marketer seeking to learn how to inspire more good, you'll need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and government sectors, shares proven methods on how to gain more traction using social media, media relations, branding, and message development. Get ready to discover how to start conversations that spark social change; leverage new and traditional media to accomplish your goals; and use proven theories, practices and success stories to your advantage. You'll also learn how to improve your marketing by analyzing case studies from a variety of nonprofits, including the American Red Cross, YMCA, Lutheran Services in America, and Network for Good. By equipping yourself with updated marketing tactics, you'll outperform your peers from the biggest corporations with larger budgets. Inspire Good boils down to getting people to take positive action that makes a difference.

Author : David Rados
Publisher : Praeger
Page : 488 pages
File Size : 55,8 Mb
Release : 1996-03-25
Category : Business & Economics
ISBN : UOM:39015046014265

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Marketing for Nonprofit Organizations by David Rados Pdf

A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students.

Author : Sally J. Patterson,Janel M. Radtke
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 51,9 Mb
Release : 2009-02-10
Category : Business & Economics
ISBN : 9780470442715

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Strategic Communications for Nonprofit Organizations by Sally J. Patterson,Janel M. Radtke Pdf

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.