Branding And Sustainable Competitive Advantage

Author : Kapoor, Avinash
Publisher : IGI Global
Page : 294 pages
File Size : 55,5 Mb
Release : 2011-09-30
Category : Business & Economics
ISBN : 9781613501726

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Branding and Sustainable Competitive Advantage: Building Virtual Presence by Kapoor, Avinash Pdf

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

Author : John A. Davis
Publisher : John Wiley & Sons
Page : 423 pages
File Size : 41,6 Mb
Release : 2010-02-15
Category : Business & Economics
ISBN : 9780470998229

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Competitive Success by John A. Davis Pdf

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement

Author : Douglas West,John Ford,Essam Ibrahim
Publisher : Oxford University Press, USA
Page : 613 pages
File Size : 49,8 Mb
Release : 2010-03-25
Category : Business & Economics
ISBN : 9780199556601

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Strategic Marketing by Douglas West,John Ford,Essam Ibrahim Pdf

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Author : M. J. Xavier
Publisher : Unknown
Page : 359 pages
File Size : 41,6 Mb
Release : 1999
Category : Marketing
ISBN : 8170367875

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Strategic Marketing by M. J. Xavier Pdf

Author : Pantea Foroudi,Maria Palazzo
Publisher : Routledge
Page : 399 pages
File Size : 46,9 Mb
Release : 2021-01-28
Category : Business & Economics
ISBN : 9781000327076

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Sustainable Branding by Pantea Foroudi,Maria Palazzo Pdf

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. This book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world.

Author : Eugene D. Jaffe,Israel D. Nebenzahl
Publisher : CBS Press
Page : 244 pages
File Size : 54,8 Mb
Release : 2006
Category : Brand image
ISBN : UCSD:31822035627249

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National Image & Competitive Advantage by Eugene D. Jaffe,Israel D. Nebenzahl Pdf

"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "

Author : Dr Ramesh Kumar Miryala,John Paul Mennakanti
Publisher : Zenon Academic Publishing
Page : 206 pages
File Size : 40,7 Mb
Release : 2016-03-31
Category : Business & Economics
ISBN : 9789385886003

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RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS by Dr Ramesh Kumar Miryala,John Paul Mennakanti Pdf

Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

Author : Douglas C. West,John Battice Ford,Essam Ibrahim
Publisher : Oxford University Press, USA
Page : 556 pages
File Size : 42,7 Mb
Release : 2006
Category : Marketing
ISBN : CORNELL:31924102942426

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Strategic Marketing by Douglas C. West,John Battice Ford,Essam Ibrahim Pdf

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Author : Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan
Publisher : Emerald Group Publishing
Page : 280 pages
File Size : 47,5 Mb
Release : 2021-05-05
Category : Business & Economics
ISBN : 9781800712447

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Sustainability Marketing by Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan Pdf

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Author : Peter Engelhardt
Publisher : Unknown
Page : 128 pages
File Size : 50,5 Mb
Release : 2016
Category : Branding (Marketing)
ISBN : 192528820X

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Differentiate to Dominate by Peter Engelhardt Pdf

Author : Veselinova, Elena,Samonikov, Marija Gogova
Publisher : IGI Global
Page : 392 pages
File Size : 55,6 Mb
Release : 2017-07-13
Category : Business & Economics
ISBN : 9781522524182

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Building Brand Equity and Consumer Trust Through Radical Transparency Practices by Veselinova, Elena,Samonikov, Marija Gogova Pdf

The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Author : Rajagopal
Publisher : Springer Nature
Page : 302 pages
File Size : 44,5 Mb
Release : 2019-09-25
Category : Business & Economics
ISBN : 9783030249335

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Competitive Branding Strategies by Rajagopal Pdf

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.

Author : Philip Kotler,Waldemar Pfoertsch
Publisher : Springer Science & Business Media
Page : 368 pages
File Size : 41,6 Mb
Release : 2006-09-22
Category : Business & Economics
ISBN : 9783540447290

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B2B Brand Management by Philip Kotler,Waldemar Pfoertsch Pdf

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Author : Kapoor, Avinash
Publisher : IGI Global
Page : 429 pages
File Size : 43,6 Mb
Release : 2013-08-31
Category : Business & Economics
ISBN : 9781466644311

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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing by Kapoor, Avinash Pdf

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Author : Heinz Brodbeck
Publisher : Nomos Verlagsgesellschaft
Page : 0 pages
File Size : 41,8 Mb
Release : 2013
Category : (International) Economic and Monetary Policy
ISBN : 3848705346

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Values in Internal Marketing by Heinz Brodbeck Pdf

Which circumstances instigate brand value aligned employee behaviour and how does such behaviour impact on success? Based on the creation of sustainable competitive advantages the author investigates 'living the brand'. It's revealed that brand orientation and value fit influence such behaviour. The inner structure of 'living the brand' is defined through a time-, a compliance-, and a promotion component. This new model has been positively validated quantitatively and qualitatively through replication case studies with socio ecological financial services providers. The book delivers operational recommendations for internal branding, discusses higher-level corporate strategies as well as questions related to identification with the brand. Extended chapters describe the phenomenon of social banking, compare it with conventional banking and explain the research methods. The book offers findings for adding value to the corporate brand and it is useful for managers, marketing, HR, students and scholars of economics as well as for all interested in sustainable banking.