Branding Unbound

Author : Rick MathiesonR
Publisher : AMACOM
Page : 256 pages
File Size : 44,9 Mb
Release : 2005-08-19
Category : Business & Economics
ISBN : 9780814428900

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Branding Unbound by Rick MathiesonR Pdf

If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business: * Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape. * Tom Peters, ""the father of the postmodern corporation"" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era. * Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience. * Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a ""Cluetrain Manifesto"" for the Mobile Age. * Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles. * Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the first priority of the wireless age: strategic transformation. * Howard Rheingold, author of Smart Mobs and The Virtual Community, champions the new ""self-organized entertainment"" of ""flash mobs."" Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines the impact of social networking on mBranding strategy, and reveals the Top Ten Secrets of Successful Mobile Advertising. In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers’ attention and win their loyalty.

Author : Ann M. Pendleton-Julian,John Seely Brown
Publisher : Unknown
Page : 128 pages
File Size : 53,7 Mb
Release : 2018
Category : Electronic
ISBN : OCLC:1178798086

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Design Unbound: by Ann M. Pendleton-Julian,John Seely Brown Pdf

Tools for navigating today's hyper-connected, rapidly changing, and radically contingent white water world.Design Unbound presents a new tool set for having agency in the twenty-first century, in what the authors characterize as a white water world--rapidly changing, hyperconnected, and radically contingent. These are the tools of a new kind of practice that is the offspring of complexity science, which gives us a new lens through which to view the world as entangled and emerging, and architecture, which is about designing contexts. In such a practice, design, unbound from its material thingness, is set free to design contexts as complex systems.In a world where causality is systemic, entangled, in flux, and often elusive, we cannot design for absolute outcomes. Instead, we need to design for emergence. Design Unbound not only makes this case through theory but also presents a set of tools to do so. With case studies that range from a new kind of university to organizational, and even societal, transformation, Design Unbound draws from a vast array of domains: architecture, science and technology, philosophy, cinema, music, literature and poetry, even the military. It is presented in five books, bound as two volumes. Different books within the larger system of books will resonate with different reading audiences, from architects to people reconceiving higher education to the public policy or defense and intelligence communities. The authors provide different entry points allowing readers to navigate their own pathways through the system of books.

Author : Sheila Pontis,Michael Babwahsingh
Publisher : Bloomsbury Publishing
Page : 273 pages
File Size : 50,8 Mb
Release : 2023-10-05
Category : Design
ISBN : 9781350054141

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Information Design Unbound by Sheila Pontis,Michael Babwahsingh Pdf

As everyday tasks grow more confusing, and as social and global problems grow more complex, the information designer's role in bringing clarity has reached a new level of importance. In order to have a positive impact, they must go beyond conventional approaches to uncover real needs, make insightful connections, and develop effective solutions. Information Design Unbound provides a clear, engaging introduction to the field, and prepares students to be strategic thinkers and visual problem solvers who can confidently make sense in a changing world. Sheila Pontis and Michael Babwahsingh present a holistic view of information design, synthesizing decades of research, cross-disciplinary knowledge, and emerging practices. The book opens by laying a foundation in the field, first painting the bigger picture of what it is and how it originated, before explaining the scientific and cultural dimensions of how people perceive and understand visual information. A discussion of professional practices, ethical considerations, and the expanding scale of challenges sheds light on the day-to-day work of information designers today. Detailed chapters then delve into the four areas that are integral to all types of information design work: visual thinking, research, sensemaking, and design. The final section of the book puts everything together, with detailed project walk-throughs in areas such as icon design, instructions, wayfinding, organizational strategy, and healthcare system change. Written and designed with students' needs in mind, this book brings information design fundamentals to life: exercises allow students to put lessons directly into practice, case studies demonstrate how information designers think and work, and generous illustrations clarify concepts in a visually engaging way. Information Design Unbound helps beginning designers build the mindset and skillset to navigate visual communication challenges wherever they may arise.

Author : Ann M. Pendleton-Jullian,John Seely Brown
Publisher : MIT Press
Page : 284 pages
File Size : 54,9 Mb
Release : 2018-12-04
Category : Design
ISBN : 9780262535793

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Design Unbound: Designing for Emergence in a White Water World, Volume 1 by Ann M. Pendleton-Jullian,John Seely Brown Pdf

Tools for navigating today's hyper-connected, rapidly changing, and radically contingent white water world. Design Unbound presents a new tool set for having agency in the twenty-first century, in what the authors characterize as a white water world—rapidly changing, hyperconnected, and radically contingent. These are the tools of a new kind of practice that is the offspring of complexity science, which gives us a new lens through which to view the world as entangled and emerging, and architecture, which is about designing contexts. In such a practice, design, unbound from its material thingness, is set free to design contexts as complex systems. In a world where causality is systemic, entangled, in flux, and often elusive, we cannot design for absolute outcomes. Instead, we need to design for emergence. Design Unbound not only makes this case through theory but also presents a set of tools to do so. With case studies that range from a new kind of university to organizational, and even societal, transformation, Design Unbound draws from a vast array of domains: architecture, science and technology, philosophy, cinema, music, literature and poetry, even the military. It is presented in five books, bound as two volumes. Different books within the larger system of books will resonate with different reading audiences, from architects to people reconceiving higher education to the public policy or defense and intelligence communities. The authors provide different entry points allowing readers to navigate their own pathways through the system of books.

Author : Ann M. Pendleton-Jullian,John Seely Brown
Publisher : MIT Press
Page : 495 pages
File Size : 52,7 Mb
Release : 2018-12-04
Category : Design
ISBN : 9780262535823

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Design Unbound: Designing for Emergence in a White Water World, Volume 2 by Ann M. Pendleton-Jullian,John Seely Brown Pdf

Tools for navigating today's hyper-connected, rapidly changing, and radically contingent white water world. Design Unbound presents a new tool set for having agency in the twenty-first century, in what the authors characterize as a white water world—rapidly changing, hyperconnected, and radically contingent. These are the tools of a new kind of practice that is the offspring of complexity science, which gives us a new lens through which to view the world as entangled and emerging, and architecture, which is about designing contexts. In such a practice, design, unbound from its material thingness, is set free to design contexts as complex systems. In a world where causality is systemic, entangled, in flux, and often elusive, we cannot design for absolute outcomes. Instead, we need to design for emergence. Design Unbound not only makes this case through theory but also presents a set of tools to do so. With case studies that range from a new kind of university to organizational, and even societal, transformation, Design Unbound draws from a vast array of domains: architecture, science and technology, philosophy, cinema, music, literature and poetry, even the military. It is presented in five books, bound as two volumes. Different books within the larger system of books will resonate with different reading audiences, from architects to people reconceiving higher education to the public policy or defense and intelligence communities. The authors provide different entry points allowing readers to navigate their own pathways through the system of books.

Author : Joseph Giovannini
Publisher : Rizzoli Publications
Page : 834 pages
File Size : 51,7 Mb
Release : 2021-11-30
Category : Architecture
ISBN : 9780847858798

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Architecture Unbound by Joseph Giovannini Pdf

Examines the influence of twentieth-century avant-garde movements on the contemporary architectural landscape through the work of “disruptors” such as Frank Gehry, Rem Koolhaas, and Zaha Hadid. With an irregular format designed by celebrated graphic designer Abbott Miller of Pentagram. In Architecture Unbound, noted architecture critic Joseph Giovannini proposes that our current architectural landscape ultimately emerged from transgressive and progressive art movements that had roiled Europe before and after World War I. By the 1960s, social unrest and cultural disruption opened the way for investigations into an inventive, antiauthoritarian architecture. Explorations emerged in the 1970s, and built projects surfaced in the 1980s, taking digital form in the 1990s, with large-scale projects finally landing on the far side of the millennium. Architecture Unbound traces all of these developments and influences, presenting an authoritative and illuminating history not only of the sources of contemporary currents in architecture but also of the twentieth-century avant-garde and the twenty-first-century digital revolution in form-making, and profiling the most influential practitioners and their most notable projects, including Frank Gehry’s Guggenheim Bilbao and Walt Disney Concert Hall, Zaha Hadid’s Guangzhou Opera House, Daniel Libeskind’s master plan for the World Trade Center, Rem Koolhaas’s CCTV Tower, and Herzog and de Meuron’s Bird’s Nest Olympic Stadium in Beijing.

Author : Rossolatos, George
Publisher : kassel university press GmbH
Page : 897 pages
File Size : 43,6 Mb
Release : 2014-01-01
Category : Advertising
ISBN : 9783862197064

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Brand Equity Planning with Structuralist Rhetorical Semiotics by Rossolatos, George Pdf

Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.

Author : Jeff Hasen
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 54,5 Mb
Release : 2012-05-01
Category : Business & Economics
ISBN : 9781118243268

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Mobilized Marketing by Jeff Hasen Pdf

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Author : Rachel Pasqua,Noah Elkin
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 48,5 Mb
Release : 2012-12-19
Category : Business & Economics
ISBN : 9781118588291

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Mobile Marketing by Rachel Pasqua,Noah Elkin Pdf

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Author : Jeanne Nagle
Publisher : The Rosen Publishing Group, Inc
Page : 82 pages
File Size : 50,8 Mb
Release : 2013-07-15
Category : Juvenile Nonfiction
ISBN : 9781448896011

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Careers in Internet Advertising and Marketing by Jeanne Nagle Pdf

This insightful resource offers students who are interested in both advertising and computer technology an accessible yet comprehensive look into the emerging careers in this evolving industry. Readers are given insights into positions that never before existed, including what the job requires on a day-to-day basis, the education and training necessary, and what the future holds for these positions in this ever-changing industry. Careers covered include Online Marketing Directors, who oversee all of a company's Internet-related marketing efforts; Online Copywriters, who write the creative and enticing text that appears on the Web; and Search Engine Marketers, who use their computer skills to drive traffic to a company's Web site. Also included in selected sidebar material is real-world advice from industry insiders. This title offers hard-to-find insight into careers in promoting products on the Internet, and is an invaluable resource for young people interested in both the Internet and advertising.

Author : Claudia Roth Pierpont
Publisher : Macmillan + ORM
Page : 386 pages
File Size : 42,6 Mb
Release : 2013-10-22
Category : Literary Criticism
ISBN : 9780374710446

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Roth Unbound by Claudia Roth Pierpont Pdf

A critical evaluation of Philip Roth—the first of its kind—that takes on the man, the myth, and the work Philip Roth is one of the most renowned writers of our time. From his debut, Goodbye, Columbus, which won the National Book Award in 1960, and the explosion of Portnoy's Complaint in 1969 to his haunting reimagining of Anne Frank's story in The Ghost Writer ten years later and the series of masterworks starting in the mid-eighties—The Counterlife, Patrimony, Operation Shylock, Sabbath's Theater, American Pastoral, The Human Stain—Roth has produced some of the great American literature of the modern era. And yet there has been no major critical work about him until now. Here, at last, is the story of Roth's creative life. Roth Unbound is not a biography—though it contains a wealth of previously undisclosed biographical details and unpublished material—but something ultimately more rewarding: the exploration of a great writer through his art. Claudia Roth Pierpont, a staff writer for The New Yorker, has known Roth for nearly a decade. Her carefully researched and gracefully written account is filled with remarks from Roth himself, drawn from their ongoing conversations. Here are insights and anecdotes that will change the way many readers perceive this most controversial and galvanizing writer: a young and unhappily married Roth struggling to write; a wildly successful Roth, after the uproar over Portnoy, working to help writers from Eastern Europe and to get their books known in the West; Roth responding to the early, Jewish—and the later, feminist—attacks on his work. Here are Roth's family, his inspirations, his critics, the full range of his fiction, and his friendships with such figures as Saul Bellow and John Updike. Here is Roth at work and at play. Roth Unbound is a major achievement—a highly readable story that helps us make sense of one of the most vital literary careers of the twentieth and twenty-first centuries.

Author : Shintaro Okazaki
Publisher : Springer Science & Business Media
Page : 483 pages
File Size : 47,5 Mb
Release : 2011-06-21
Category : Business & Economics
ISBN : 9783834968548

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Advances in Advertising Research (Vol. 2) by Shintaro Okazaki Pdf

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

Author : Ruari McLean
Publisher : London, Faber
Page : 314 pages
File Size : 55,6 Mb
Release : 1963
Category : Book design
ISBN : UOM:39015005774685

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Victorian Book Design & Colour Printing by Ruari McLean Pdf

Author : Rick Mathieson
Publisher : AMACOM/American Management Association
Page : 282 pages
File Size : 52,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 0814415725

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The On-demand Brand by Rick Mathieson Pdf

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention…before the audience hits the snooze button.

Author : Rob Walker
Publisher : Random House
Page : 321 pages
File Size : 50,5 Mb
Release : 2008-06-03
Category : Business & Economics
ISBN : 9781588367297

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Buying In by Rob Walker Pdf

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.