Author : Shintaro Okazaki
Publisher : Springer Science & Business Media
Page : 490 pages
File Size : 47,7 Mb
Release : 2011-06-21
Category : Business & Economics
ISBN : 9783834968548
Advances in Advertising Research (Vol. 2) by Shintaro Okazaki Pdf
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.