Mobilized Marketing

Author : Jeff Hasen
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 51,9 Mb
Release : 2012-05-01
Category : Business & Economics
ISBN : 9781118243268

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Mobilized Marketing by Jeff Hasen Pdf

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Author : Jeff Hasen
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 49,8 Mb
Release : 2012-04-17
Category : Business & Economics
ISBN : 9781118283141

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Mobilized Marketing by Jeff Hasen Pdf

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Author : Yamamoto, Gonca Telli
Publisher : IGI Global
Page : 292 pages
File Size : 43,9 Mb
Release : 2009-11-30
Category : Education
ISBN : 9781605669175

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Mobilized Marketing and the Consumer: Technological Developments and Challenges by Yamamoto, Gonca Telli Pdf

"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

Author : Jeff Hasen
Publisher : Wiley
Page : 224 pages
File Size : 40,6 Mb
Release : 2012-05-01
Category : Business & Economics
ISBN : 1118243269

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Mobilized Marketing by Jeff Hasen Pdf

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Author : M. Lindgren,J. Jedbratt,E. Svensson
Publisher : Springer
Page : 287 pages
File Size : 41,6 Mb
Release : 2002-03-06
Category : Business & Economics
ISBN : 9780230511613

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Beyond Mobile by M. Lindgren,J. Jedbratt,E. Svensson Pdf

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Author : John Cote
Publisher : Createspace Independent Pub
Page : 120 pages
File Size : 51,6 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 1482716488

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Mobilize Your Customers by John Cote Pdf

Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your ProfitsAsk anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income.In this book, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must.It's also important to understand the incredibly fast moving trend that is happening globally with mobile devices. Did you know:• Mobile traffic has 6 time higher purchase intent than online advertising• In 2014 mobile internet traffic will exceed desktop traffic online • 60% of mobile phones will be Smartphones at the end of 2012• Consumers spend 23% more time with mobile apps then they do on mobile websites • 78% of consumers trust peer recommendations• 80% of consumers will decide NOT to buy based on negative reviews• One negative review can reduce your revenue by 5%-9%These statistics should help drive home the inevitable truth: You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will!Still not sure you need to read this book? These chapter titles were created from entrepreneur's questions and the answers will provide you with effective tactics to implement immediately.Chapter 1 “Why Should I Care?” Chapter 2 “What is Social Media Marketing?” Chapter 3 “I Have Some Likes On Facebook, Where Are My Sales?” Chapter 4 “Why Should We Use Video and YouTube to Promote Our Business?” Chapter 5 “How Can Online Reviews Increase My Profits?” Chapter 6 “What is Cross Channel Marketing?” Chapter 7 “Why is Mobile Marketing Important and How Do We Integrate It?” Chapter 8 “How Can We Use Advanced SMS Techniques to Generate Traffic?” Chapter 9 “Can a Mobile App Really Help Market My Business and Make Money?”Chapter 10 “I Thought Building Email Lists Was Old School?” Chapter 11 Putting It All TogetherYou will also learn some amazing tips on how to:• Get a 95% open rate on your marketing messages• Create digital word of mouth and spread it via social media• Get your customers wanting to leave glowing reviews about you online • Generate scarcity and revenue on slow days to get your customers buying• Launch a new business with a text message campaign that will drive more traffic than you can handle• Capture the contact information of potential clients when you are speaking and follow up with them effortlessly• Improve your sales at trade shows, events and conventionsThis 120 page book gives you the steps you need to create engaging and successful marketing campaigns. Consider it your personal tour across the cutting edge of social media, video and mobile marketing.This is a marketing book, so here is my call to action:Get your copy now!

Author : Rachel Pasqua,Noah Elkin
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 41,7 Mb
Release : 2012-12-19
Category : Business & Economics
ISBN : 9781118588291

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Mobile Marketing by Rachel Pasqua,Noah Elkin Pdf

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Author : SC Moatti
Publisher : Berrett-Koehler Publishers
Page : 170 pages
File Size : 44,7 Mb
Release : 2016-05-02
Category : Business & Economics
ISBN : 9781626567429

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Mobilized by SC Moatti Pdf

A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era. Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now. “Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril.” —Jonathan Badeen, cofounder and senior vice president of Product, Tinder “This book is rare. It looks at mobile with an insider’s knowledge and deep caring about human beings.” —Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail “Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile.” —Kira Wampler, CMO, Lyft

Author : Anonim
Publisher : Archers & Elevators Publishing House
Page : 228 pages
File Size : 54,6 Mb
Release : 2024-05-23
Category : Antiques & Collectibles
ISBN : 9789394958302

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INTERNATIONAL CONFERENCE ON ADVANCES IN BUSINESS MANAGEMENT AND INTELLIGENCE SYSTEM-22 by Anonim Pdf

Author : Gary J. Stern
Publisher : Fieldstone Alliance
Page : 212 pages
File Size : 50,9 Mb
Release : 1990
Category : Business & Economics
ISBN : UOM:39015049486593

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Marketing Workbook for Nonprofit Organizations: Mobilize people for marketing success by Gary J. Stern Pdf

Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes ""web wisdom"" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!

Author : Claire Colomb
Publisher : Routledge
Page : 481 pages
File Size : 42,6 Mb
Release : 2013-06-17
Category : Architecture
ISBN : 9781136489358

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Staging the New Berlin by Claire Colomb Pdf

This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites. Public-private partnerships were set up specifically to market the ‘new Berlin’ to potential investors, tourists, Germans and the Berliners themselves. The book analyzes the images of the city and the narrative of urban change, which were produced over two decades. In the 1990s three key sites were turned into icons of the ‘new Berlin’: the new Postdamer Platz, the new government quarter, and the redeveloped historical core of the Friedrichstadt. Eventually, the entire inner city was ‘staged’ through a series of events which turned construction sites into tourist attractions. New sites and spaces gradually became part of the 2000s place marketing imagery and narrative, as urban leaders sought to promote the ‘creative city’. By combining urban political economy and cultural approaches from the disciplines of urban politics, geography, sociology and planning, the book contributes to a better understanding of the interplay between the symbolic ‘politics of representation’ through place marketing and the politics of urban development and place making in contemporary urban governance.

Author : Group of Authors
Publisher : Czech Institute of Academic Education
Page : 249 pages
File Size : 48,8 Mb
Release : 2020-03-13
Category : Political Science
ISBN : 9788088203155

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Proceedings of IAC 2020 in Budapest by Group of Authors Pdf

International Academic Conference on Teaching, Learning and E-learning International Academic Conference on Management, Economics and Marketing International Academic Conference on Transport, Logistics, Tourism and Sport Science

Author : Rawley Thomas,Benton E. Gup
Publisher : John Wiley & Sons
Page : 657 pages
File Size : 44,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780470385791

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The Valuation Handbook by Rawley Thomas,Benton E. Gup Pdf

The definitive guide to valuation written by a who's who of today's top practitioners The Valuation Handbook differs significantly from other related books on this topic because the contributors are practitioners, academics, and investment firms that explain how they value companies and other assets. It concentrates on specific and innovative valuation techniques, rather than the theoretical approaches more generally accepted and discussed. Given the extreme volatility of the stock market, valuation is a critical issue for analysts, investors, and businesses. Here, various professional contributors explain how their firms approach the valuation process, while academic contributors share their valuation consulting and research experience. Examines how to value assets in today's dynamic market setting Offers a broad spectrum of ideas from some of the top practitioners and academics in this field Highlights state-of-the-art approaches to company valuation Filled with in-depth insights and expert advice, The Valuation Handbook puts this difficult discipline in perspective.

Author : Eric Helleiner,Stefano Pagliari,Irene Spagna
Publisher : Oxford University Press
Page : 289 pages
File Size : 43,8 Mb
Release : 2018
Category : Political Science
ISBN : 9780190864576

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Governing the World's Biggest Market by Eric Helleiner,Stefano Pagliari,Irene Spagna Pdf

What has been done since the 2008 financial crisis to reform the regulation of derivatives markets? The volume analyzes the goals, limitations, and unexpected outcomes associated with post-crisis international initiatives to regulate these markets, as well as the different transnational, inter-state, and domestic political dynamics that have shaped these outcomes

Author : Nicolae Sfetcu
Publisher : Unknown
Page : 204 pages
File Size : 54,9 Mb
Release : 2015-10-18
Category : Electronic
ISBN : 1518684807

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How to Sell Ecommerce by Nicolae Sfetcu Pdf

Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs.Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing, the marketing strategy is mobilized to retain a focused and solvent clients by providing economies of scale necessary for the success of the company. By advertising, marketing can also be used to create a portfolio of new customers without automatically seek a margin in the short term. The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of potential customers and identify products and services. Political communication, advertising, promotion and organization of the sale of products is in turn the most visible part of marketing to the general public.The rise of information technology and communications coupled with changes in consumption patterns (nomadism, mobility ...) leads marketers to rethink their campaigns by combining optimally different messages and channels.