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Author : Matthew Eshbaugh-Soha,Jeffrey Peake
Publisher : Stanford University Press
Page : 265 pages
File Size : 47,6 Mb
Release : 2011-08-15
Category : Political Science
ISBN : 9780804777063
This book explores how presidential leadership of the public most typically occurs through leadership of the news media.
Author : Tim Staples,Josh Young
Publisher : Houghton Mifflin
Page : 245 pages
File Size : 52,6 Mb
Release : 2019
Category : Business & Economics
ISBN : 9781328618566
A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.
Author : Lesley Mandel Morrow,Kenneth Kunz,Maureen Hall
Publisher : Guilford Publications
Page : 249 pages
File Size : 51,7 Mb
Release : 2018-02-28
Category : Education
ISBN : 9781462534500
This innovative book helps K–6 teachers infuse the entire school day with research-based literacy best practices. Classroom-tested strategies are presented for planning and implementing each component of the "exemplary literacy day"--vocabulary and word study sessions, literacy work stations, differentiated guided reading groups, reading and writing workshops, and interdisciplinary projects. Teachers get tips for organizing a print-rich classroom, supporting students' social–emotional well-being, and using assessment to guide instruction. User-friendly features include vivid vignettes, classroom management tips, questions for discussion and reflection, and 15 reproducible forms, checklists, and lesson templates. Purchasers get access to a Web page where they can download and print the reproducible materials in a convenient 8 1/2" x 11" size. Note: this book is a contemporary follow-up to Morrow's influential earlier title Organizing and Managing the Language Arts Block.
Author : Lee Jessup
Publisher : Taylor & Francis
Page : 308 pages
File Size : 53,8 Mb
Release : 2017-03-31
Category : Performing Arts
ISBN : 9781317194125
Breaking In: Tales from the Screenwriting Trenches is a no-nonsense, boots-on-the-ground exploration of how writers REALLY go from emerging to professional in today’s highly saturated and competitive screenwriting space. With a focus on writers who have gotten representation and broken into the TV or feature film space after the critical 2008 WGA strike and financial market collapse, the reader will learn from tangible examples of how success was achieved via hard work and specific methodology. This book includes interviews from writers who wrote major studio releases (The Boy Next Door), staffed on television shows (American Crime, NCIS New Orleans, Sleepy Hollow), sold specs and television shows, placed in competitions, and were accepted to prestigious network and studio writing programs. These interviews are presented as Screenwriter Spotlights throughout the book and are supported by insight from top-selling agents and managers (including those who have sold scripts and pilots, had their writers named to prestigious lists such as The Black List and The Hit List) as well as working industry executives. Together, these anecdotes, learnings and perceptions, tied in with the author's extensive experience in and knowledge of the industry, will inform the reader about how the industry REALLY works, what it expects from both working and emerging writers, as well as what next steps the writer should engage in, in order to move their screenwriting career forward.
Author : Mathew Sweezey
Publisher : Harvard Business Press
Page : 178 pages
File Size : 55,7 Mb
Release : 2020-03-24
Category : Business & Economics
ISBN : 9781633694033
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Author : Anthony Kennada
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 54,8 Mb
Release : 2019-10-08
Category : Business & Economics
ISBN : 9781119611585
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.
Author : Tom Stanfill
Publisher : HarperCollins Leadership
Page : 272 pages
File Size : 48,8 Mb
Release : 2021-11-09
Category : Business & Economics
ISBN : 9781400225811
Receptivity of your audience is far more important than the power of your message. Learn how making this simple change in focuscan make all the difference in your ability to influence and succeed in the world of sales. In this groundbreaking new guide, ASLAN co-founder and CEO Tom Stanfill shares his proven methodology, road-tested over decades by hundreds of thousands of sales professionals, workshop participants, and industry experts, on how to convert even the most disinterested prospects and customers. unReceptive will show you how to: Eliminate resistance and make selling easy and enjoyable, while experiencing a deeper sense of purpose. Overcome the five receptivity barriers – the customer’s perception of you, opening a “closed” door, uncovering the unfiltered truth, changing beliefs, and motivating the customer to take action. Adopt the tested and true operating system used by the most persuasive and influential people. When you shift the focus from crafting the perfect message to creating receptivity, you flip the entire art of selling on its head and form lasting relationships that set you and your customers up for lasting success.
Author : Joaquin Jay Gonzalez III,,Roger L. Kemp,Willie Lee Britt
Publisher : McFarland
Page : 315 pages
File Size : 53,5 Mb
Release : 2020-04-14
Category : Social Science
ISBN : 9781476673271
There are more senior citizens in the U.S. today than ever before. Public services for seniors are rapidly changing and expanding as this diverse population ages. This collection of essays describes key developments in services being provided in cities across the nation. Topics include seniors and the U.S. government; health and wellness; longevity; caregiving; housing and accommodations; Social Security and finance; immigrant, minority and LGBT issues, and life-long learning and technology.
Author : James F. McKenzie,Brad L Neiger,Rosemary Thackeray
Publisher : Jones & Bartlett Learning
Page : 470 pages
File Size : 45,6 Mb
Release : 2022-07-18
Category : Medical
ISBN : 9781284262377
Planning, Implementing, and Evaluating Health Promotion Programs, Eighth Edition provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Eighth Edition incorporates a straightforward, step-by-step format to make concepts clear and the full process of health promotion planning understandable. This edition features updated information throughout, including the most current Responsibilities, Competencies and Subcompetencies (NCHEC & SOPHE, 2020), the Code of Ethics for the Health Education Profession (CNHEO, 2020), a Report of the Joint Committee on Health Education and Promotion Terminology, and a new set of goals and objectives for the nation -- Healthy People 2030.
Author : Alon Alroy,Eran Ben-Shushan,Boaz Katz
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 47,6 Mb
Release : 2022-03-29
Category : Business & Economics
ISBN : 9781119817154
Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.
Author : Bonnye E. Stuart,Marilyn S. Sarow,Laurence Stuart
Publisher : John Wiley & Sons
Page : 449 pages
File Size : 50,6 Mb
Release : 2007-04-23
Category : Business & Economics
ISBN : 9780470027677
Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
Author : Sound Research Laboratories
Publisher : CRC Press
Page : 430 pages
File Size : 50,6 Mb
Release : 2002-11-01
Category : Architecture
ISBN : 9780203473948
This practical handbook examines in detail the measurement, isolation and treatment of noise and vibration problems. Based on practical industrial experience of leading consultants in the field the book features comprehensive coverage of legal, medical and scientific background, examines noise problems of a whole range of industrial plants, gives full details of the treatment of noise problems and the avoidance through design, planning and maintenance and is extensively illustrated with a full bibliography.
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Transportation and Aeronautics
Publisher : Unknown
Page : 256 pages
File Size : 53,5 Mb
Release : 1968
Category : Air traffic rules
ISBN : LOC:00184237015
Author : Neil Barber
Publisher : Pen and Sword
Page : 659 pages
File Size : 44,9 Mb
Release : 2008-10-17
Category : History
ISBN : 9781783037056
This WWII history presents a vivid chronicle of the British Army’s 9th Parachute Battalion and their operations in Normandy based on survivor interviews. The first hours and days following the Allied invasion of Normandy were perhaps the most crucial moment of the Second World War. The Day The Devils Dropped In examines the pivotal role played by the 9th Battalion of the Parachute Regiment in the first week of the landings. These brave British soldiers were tasked with neutralizing the mighty Merville Battery, and capturing Le Plein and the Chateau St. Côme on the Breville Ridge. Failure by to achieve any of these objectives could have meant disaster for Operation Overlord—and catastrophe for the Allied war effort. In his quest to uncover what transpired in the early days of the landings, historian Neil Barber tracked down and interviewed surviving participants in the operation. In The Day the Devils Dropped In, he presents the full story, largely in the very words of those who lived through the experience. Enhanced by wartime photographs throughout, this revealing chronicle is a fine tribute to those whose contribution must never be forgotten.
Author : United States. Congress. House. Interstate and Foreign Commerce
Publisher : Unknown
Page : 226 pages
File Size : 44,5 Mb
Release : 1968
Category : Electronic
ISBN : STANFORD:36105045430522
