Building A Wine Tourism Destination In Ningxia China

Author : Liz Thach Mw,Wenxiao Zhang
Publisher : Createspace Independent Publishing Platform
Page : 56 pages
File Size : 48,5 Mb
Release : 2017-01-10
Category : Electronic
ISBN : 1541379381

Get Book

Building a Wine Tourism Destination in Ningxia China by Liz Thach Mw,Wenxiao Zhang Pdf

Twenty years ago the Ningxia region of China was home to vast expanses of barren land, but today this area has been transformed into one of the most famous wine territories in the country, producing award winning wines. This case study from the book, Best Practices in Global Wine Tourism, describes how the region was developed by a group of visionary leaders with a goal to become a world-class wine tourism destination. Written jointly by Ms. Wenxiao Zhang, a wine marketing consultant and doctoral candidate at Kedge Business School in Bordeaux, France and Dr. Liz Thach, MW, the Distinguished Professor of Wine at Sonoma State University in California, it provides a practical overview of the challenges that the Ningxia wine region had to overcome, and their successes to date. It was translated by Mr. Xianyong Zhan and Mr. Jida Qiu, both Masters of Wine Business candidates at the Burgundy School of Wine & Spirits in Dijon, France.

Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
Page : 1097 pages
File Size : 47,6 Mb
Release : 2022-11-25
Category : Business & Economics
ISBN : 9781000642322

Get Book

Routledge Handbook of Wine Tourism by Saurabh Kumar Dixit Pdf

Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.

Author : Songshan Huang,Ganghua Chen
Publisher : Edward Elgar Publishing
Page : 416 pages
File Size : 40,7 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 9781788117531

Get Book

Handbook on Tourism and China by Songshan Huang,Ganghua Chen Pdf

Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.

Author : Marianna Sigala,Richard N.S. Robinson
Publisher : Springer
Page : 644 pages
File Size : 40,8 Mb
Release : 2019-06-25
Category : Business & Economics
ISBN : 9783030004378

Get Book

Wine Tourism Destination Management and Marketing by Marianna Sigala,Richard N.S. Robinson Pdf

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Author : Kyuho Lee
Publisher : CRC Press
Page : 314 pages
File Size : 54,5 Mb
Release : 2016-01-05
Category : Business & Economics
ISBN : 9781482223415

Get Book

Strategic Winery Tourism and Management by Kyuho Lee Pdf

Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate

Author : Cynthia Howson,Pierre Ly
Publisher : Rowman & Littlefield
Page : 211 pages
File Size : 48,5 Mb
Release : 2020-02-15
Category : Travel
ISBN : 9781538133538

Get Book

Adventures on the China Wine Trail by Cynthia Howson,Pierre Ly Pdf

Could China take over the wine world? Cynthia Howson and Pierre Ly explore how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. Wine made in… China? Until recently, for most people, at best, it didn’t exist. Or at worst, as one colorful tasting note described, it evoked: “ash tray, coffee grounds, and urinal crust.” Then, a 2009 Chinese red shocked the world when it won Best Bordeaux Blend at the Decanter World Wine Awards. Could China take over the wine world? Cynthia Howson and Pierre Ly provide a knowledgeable and exuberant exploration of how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. They take the reader along on their adventure on the China wine trail to meet the farmers, entrepreneurs, and teachers who are shaping this new industry. They travel to Chinese wine tourism hotspots, talk to winemakers who struggle to find good wine grapes, and visit lush mountaintops and arid deserts to see what French multinational corporations have in common with small family farms. Then, they visit a Chinese wine school to meet professors and their students eager to join the wine work force. They reveal where they bought the best local wines as they give travelers new insights on China and ideas for Chinese wine tourism. Readers interested in current affairs, economic development, and business in China will find that wine offers a clear lens for understanding the larger issues facing the country.

Author : Christof Pforr,Ian Phau
Publisher : Routledge
Page : 302 pages
File Size : 52,5 Mb
Release : 2018-05-15
Category : Travel
ISBN : 9781351742726

Get Book

Food, Wine and China by Christof Pforr,Ian Phau Pdf

The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Author : Janet Z. Wang
Publisher : Random House
Page : 277 pages
File Size : 42,6 Mb
Release : 2019-01-24
Category : Cooking
ISBN : 9781473566033

Get Book

The Chinese Wine Renaissance by Janet Z. Wang Pdf

The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.

Author : Alastair M. Morrison
Publisher : Taylor & Francis
Page : 898 pages
File Size : 44,9 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000876161

Get Book

Marketing and Managing Tourism Destinations by Alastair M. Morrison Pdf

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Author : Marco-Lajara, Bartolomé,Gilinsky, Armand,Martínez-Falcó, Javier,Sánchez-García, Eduardo
Publisher : IGI Global
Page : 453 pages
File Size : 46,9 Mb
Release : 2023-04-18
Category : Business & Economics
ISBN : 9781668469446

Get Book

Handbook of Research on Sustainability Challenges in the Wine Industry by Marco-Lajara, Bartolomé,Gilinsky, Armand,Martínez-Falcó, Javier,Sánchez-García, Eduardo Pdf

In the wine industry, sustainability is an extremely important issue for two main reasons: Firstly, the industry faces serious threats as a consequence of climate change, as well as water and energy scarcity. Secondly, proper sustainable management of wineries can mean obtaining a competitive advantage by allowing them to increase market share and organizational innovation processes. In this sense, previous work has shown that customers tend to select wines that have been developed following sustainable practices, despite not knowing what this means in practice. The Handbook of Research on Sustainability Challenges in the Wine Industry serves as a guide for study, reflection, and critique to understand sustainability in the wine industry in its triple aspect (economic, social, and environmental). The book sheds light on the new trends and challenges of the wine industry, making it a must-read for academicians and managers who want to deepen their knowledge of the wine industry as well as its link with sustainability. Covering key topics such as wine tourism, green innovation, and consumer behavior, this major reference work is ideal for industry professionals, business owners, managers, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Javier Martínez-Falcó
Publisher : Springer Nature
Page : 244 pages
File Size : 49,7 Mb
Release : 2024-07-03
Category : Electronic
ISBN : 9783031548376

Get Book

Strategic Management in the Wine Tourism Industry by Javier Martínez-Falcó Pdf

Author : C. Michael Hall,Liz Sharples,Brock Cambourne,Niki Macionis
Publisher : Routledge
Page : 366 pages
File Size : 54,9 Mb
Release : 2009-11-03
Category : Business & Economics
ISBN : 9781136348730

Get Book

Wine Tourism Around the World by C. Michael Hall,Liz Sharples,Brock Cambourne,Niki Macionis Pdf

Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party. Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism.

Author : Colin Michael Hall
Publisher : Routledge
Page : 367 pages
File Size : 46,5 Mb
Release : 2000
Category : Business & Economics
ISBN : 9780750645300

Get Book

Wine Tourism Around the World by Colin Michael Hall Pdf

Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * the first comprehensive introduction to wine tourism from a business, social science and policy perspective * an international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party. Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism. the first comprehensive introduction to wine tourism from a business and social science perspective an international perspective on wine tourism including examples from around the world detailed examination of the growth and development of wine tourism from both supply and demand perspectives

Author : Rongxing Guo,Hao Gui,Luc Changlei Guo
Publisher : Springer
Page : 540 pages
File Size : 47,8 Mb
Release : 2015-04-27
Category : Business & Economics
ISBN : 9783662466209

Get Book

Multiregional Economic Development in China by Rongxing Guo,Hao Gui,Luc Changlei Guo Pdf

This book provides, in an easy-to-use format, an extensive collection of data and information on China’s 31 provinces and its interprovincial economic linkages. Intended as a comprehensive resource book, it profiles the geography, demography, and economy for each province. The materials presented, which are gathered from a variety of sources, including many not easily found in English-language media, will be of great value to students, researchers, business and government agencies, and news media professionals who are interested in either individual provinces or China as a whole.

Author : Eric Croddy
Publisher : Springer Nature
Page : 821 pages
File Size : 49,8 Mb
Release : 2022-11-23
Category : Social Science
ISBN : 9783031091650

Get Book

China’s Provinces and Populations by Eric Croddy Pdf

This manual provides an overview of China's administrative geography, history, and populations of all 31 provinces, as well as Hong Kong, Macao and Taiwan. It focuses primarily on how the provinces came to be, how they were named, as well as their people and populations throughout history. In addition to extensive use of bilingual names (Chinese-English) for specificity, this resource is unique in the datasets contained therein: (1) Up-to-date residential populations of mainland China using the latest decennial (2020) census, and (2) political-administrative registered household (hukou) data based on official numbers provided by People’s Republic of China (PRC) Ministry of Public Security showing trends from 2012-2020. Each internally consistent, but differing in their methodologies, whereby the Census (decennial) data provide a snapshot of how many people live in a given location, and the permanent (hukou) registered household data track each individual based on their hometown, household, urban/rural status, and nationality. This book addresses this chasm which, among other issues, points to the phenomenon of China’s "floating populations", where millions of Chinese spend much if not all of their time living, working, and studying outside their home provinces. By showing how the Chinese have been populated and their organization throughout history, this manual is the go to place for professionals, practitioners and academics working and interested in China’s provinces and populations.