Food Wine And China

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Food, Wine and China

Christof Pforr,Ian Phau
Food Wine and China Book PDF

Author : Christof Pforr,Ian Phau
Publisher : Routledge
Page : 302 pages
File Size : 52,6 Mb
Release : 2018-05-15
Category : Travel
ISBN : 9781351742726

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Food, Wine and China by Christof Pforr,Ian Phau Pdf

The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Food, Wine and China

Christof Pforr,Ian Phau
Food Wine and China Book PDF

Author : Christof Pforr,Ian Phau
Publisher : Routledge
Page : 302 pages
File Size : 43,7 Mb
Release : 2018-05
Category : Business & Economics
ISBN : 1315188317

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Food, Wine and China by Christof Pforr,Ian Phau Pdf

"The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China's outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions which underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality"--

The Wine Value Chain in China

Roberta Capitello
The Wine Value Chain in China Book PDF

Author : Roberta Capitello
Publisher : Chandos Publishing
Page : 330 pages
File Size : 51,5 Mb
Release : 2016-11-21
Category : Business & Economics
ISBN : 9780081007600

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The Wine Value Chain in China by Roberta Capitello Pdf

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

Vietnamese Food Any Day

Andrea Nguyen
Vietnamese Food Any Day Book PDF

Author : Andrea Nguyen
Publisher : Ten Speed Press
Page : 242 pages
File Size : 52,6 Mb
Release : 2019-02-05
Category : Cooking
ISBN : 9780399580369

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Vietnamese Food Any Day by Andrea Nguyen Pdf

Delicious, fresh Vietnamese food is achievable any night of the week with this cookbook's 80 accessible, easy recipes. IACP AWARD FINALIST • NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY NPR • The Washington Post • Eater • Food52 • Epicurious • Christian Science Monitor • Library Journal Drawing on decades of experience, as well as the cooking hacks her mom adopted after fleeing from Vietnam to America, award-winning author Andrea Nguyen shows you how to use easy-to-find ingredients to create true Vietnamese flavors at home—fast. With Nguyen as your guide, there’s no need to take a trip to a specialty grocer for favorites such as banh mi, rice paper rolls, and pho, as well as recipes for Honey-Glazed Pork Riblets, Chile Garlic Chicken Wings, Vibrant Turmeric Coconut Rice, and No-Churn Vietnamese Coffee Ice Cream. Nguyen’s tips and tricks for creating Viet food from ingredients at national supermarkets are indispensable, liberating home cooks and making everyday cooking easier.

China’s Wine Industry. A Brief History, Facts And Figures

Melanie Bobik
China s Wine Industry A Brief History Facts And Figures Book PDF

Author : Melanie Bobik
Publisher : GRIN Verlag
Page : 42 pages
File Size : 50,8 Mb
Release : 2015-04-22
Category : Business & Economics
ISBN : 9783656948902

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China’s Wine Industry. A Brief History, Facts And Figures by Melanie Bobik Pdf

Akademische Arbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: China is turning into one of the world’s largest, most lucrative food and beverage markets. With a growing middle class, the demand for premium lifestyle products is constantly increasing. A new generation of consumers, typically located in urban areas, is emerging, with more disposable income and a greater awareness and willingness to pay for high quality, often imported products – including wine. Wine has become “fashionable” as a symbol of social status and this trend is likely to continue. Further, the health benefits associated with red wine in particular, have convinced some consumers to switch from traditional Chinese alcoholic beverages to grape wine. Although China traditionally is a rice-wine-consuming country and unlike in many Western countries, grape wine is considered a luxury product, the grape wine market has grown rapidly since its emergence in the mid 1990s, with still wine being the most lucrative. According to a recent survey, in 2009 the Chinese wine market generated total revenues of US$ 7,2 billion which constitutes a compound annual growth rate of 5,3% for the period from 2005 to 2009 . As wine consumption in China is closely related to income, there is no end in sight to this positive trend.

Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China

Melanie Bobik
Thirst for Wine Inside China s Wine Industry The Success Factors of Marketing Wine in China Book PDF

Author : Melanie Bobik
Publisher : diplom.de
Page : 62 pages
File Size : 55,6 Mb
Release : 2014-04-01
Category : Business & Economics
ISBN : 9783954897711

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Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China by Melanie Bobik Pdf

China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China’s emerging middle class offers tremendous potential. The market’s healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders’ guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.

A History of Food Culture in China

Anonim
A History of Food Culture in China Book PDF

Author : Anonim
Publisher : World Scientific
Page : 125 pages
File Size : 51,6 Mb
Release : 2015-07-23
Category : History
ISBN : 9781938368271

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A History of Food Culture in China by Anonim Pdf

"Since the 1980s, China has developed a broader and deeper connection with the world. One of the most intriguing aspects of Chinese culture is its rich cuisine and fascinating cooking. China is a nation with a long history of food culture, and food has become an essential part of Chinese culture. This book tells in sprightly and straightforward language about the structure of traditional Chinese food, food customs for festivals and celebrations in China, Chinese dining etiquette, traditional food and cooking methods, healthy and medicinal diets, as well as historical exchanges of foods between China and other nations. It can present to the readers a complete and truthful picture of the summarized history and culture of Chinese food."--

Adventures on the China Wine Trail

Cynthia Howson,Pierre Ly
Adventures on the China Wine Trail Book PDF

Author : Cynthia Howson,Pierre Ly
Publisher : Rowman & Littlefield Publishers
Page : 210 pages
File Size : 54,7 Mb
Release : 2020-02-15
Category : Electronic
ISBN : 1538133520

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Adventures on the China Wine Trail by Cynthia Howson,Pierre Ly Pdf

In this exuberant book, the authors share their adventures on the China wine trail, meeting the farmers, entrepreneurs, and teachers who are changing the wine world. They explore wine tourism hot spots, talk to winemakers searching for good grapes, and take us to lush mountains and arid deserts, all in the search for the future of Chinese wine.

Food Consumption in China

Zhang-Yue Zhou,Hongbo Liu,Lijuan Cao
Food Consumption in China Book PDF

Author : Zhang-Yue Zhou,Hongbo Liu,Lijuan Cao
Publisher : Edward Elgar Publishing
Page : 200 pages
File Size : 48,8 Mb
Release : 2014-03-28
Category : Business & Economics
ISBN : 9781782549208

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Food Consumption in China by Zhang-Yue Zhou,Hongbo Liu,Lijuan Cao Pdf

Recent decades have seen China�s domestic consumption in sectors such as food, housing, health care, education and travel greatly increase. This important book assesses China�s current food consumption trends and the outlook for its future needs of suc

The Chinese Wine Renaissance

Janet Z. Wang
The Chinese Wine Renaissance Book PDF

Author : Janet Z. Wang
Publisher : Random House
Page : 277 pages
File Size : 52,5 Mb
Release : 2019-01-24
Category : Cooking
ISBN : 9781473566033

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The Chinese Wine Renaissance by Janet Z. Wang Pdf

The story of wine's ancient beginnings, with a foreword by Oz Clarke. The Chinese have been making wine since the days of the Silk Road and they have a rich, yet little known wine culture. Their now thriving wine market is entwined with thousands of years of fashion, poetry, and art, and offers a window into the country's vibrant history and legendary tales. This well-researched book offers a taste of China through a wine journey, setting the rise of grape wine against the fascinating backdrop of Chinese culture. In an accessible and comprehensive tone, this guide covers the relationship between Chinese philosophy and wine, the renaissance of grape wine in modern China, the different varieties of Chinese wines, how to pair them with Chinese food and explores wine etiquette and customs. As wines from China are spreading to our shores and our tables, this book is an essential companion for all wine lovers interested in exploring new flavours while expanding their cultural horizons.

Food in China

Frederick J. Simoons
Food in China Book PDF

Author : Frederick J. Simoons
Publisher : CRC Press
Page : 600 pages
File Size : 55,7 Mb
Release : 2014-03-18
Category : Technology & Engineering
ISBN : 9781482259322

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Food in China by Frederick J. Simoons Pdf

This volume is a study of Chinese food from a cultural and historical perspective. Its focus is on traditional China before establishment of the People's Republic. It identifies and provides comprehensive information on a broad range of Chinese food plants and animals for general readers, as well as for specialists whose interests have led them to questions relating to the food of China. Readers will find discussions regarding origins, how things came to be, time and place of food-plant and animal domestication, the spread of plants and animals from and to China, and other historical questions regarding the foods used by the Chinese people. The book is written with Canton and the southeast as points of departure, but embraces all of China and is directed towards people unfamiliar with China.

Chinese Wine

Zhengping Li
Chinese Wine Book PDF

Author : Zhengping Li
Publisher : Cambridge University Press
Page : 147 pages
File Size : 42,9 Mb
Release : 2011-03-03
Category : Cooking
ISBN : 9780521186506

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Chinese Wine by Zhengping Li Pdf

Chinese Wine explores the history and traditions of wine production and consumption in China, and its place in China today.

Thirsty Dragon

Suzanne Mustacich
Thirsty Dragon Book PDF

Author : Suzanne Mustacich
Publisher : Macmillan + ORM
Page : 362 pages
File Size : 46,6 Mb
Release : 2015-11-10
Category : Business & Economics
ISBN : 9781627790888

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Thirsty Dragon by Suzanne Mustacich Pdf

An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped create The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common—old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets—and ever higher prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role. At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.

History of Chinese Food and Drink

Zhi Dao
History of Chinese Food and Drink Book PDF

Author : Zhi Dao
Publisher : DeepLogic
Page : 128 pages
File Size : 49,8 Mb
Release : 2024-06-04
Category : History
ISBN : 8210379456XXX

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History of Chinese Food and Drink by Zhi Dao Pdf

The book provides highlights on the key concepts and trends of evolution in History of Chinese Food and Drink, as one of the series of books of “China Classified Histories”.

Feeding the Dragon

Mary Kate Tate,Nate Tate
Feeding the Dragon Book PDF

Author : Mary Kate Tate,Nate Tate
Publisher : Andrews McMeel Publishing
Page : 311 pages
File Size : 55,7 Mb
Release : 2011-10-04
Category : Cooking
ISBN : 9781449401115

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Feeding the Dragon by Mary Kate Tate,Nate Tate Pdf

Presents a travelogue of nine Chinese locations with recipes for soups, poultry, meat, seafood, vegetables, tofu, noodles, rice, desserts, and more.